Generative Engine Optimization (GEO) is the next evolution of SEO — focused on optimizing your content for AI-driven search engines and chatbots like ChatGPT, Perplexity, Gemini, and Claude. This course teaches you how to make your brand and content visible in AI-generated answers, not just on traditional search results.

You’ll start by understanding how Generative Search works, how AI models interpret content, and what factors influence inclusion in generative responses. Then, dive into entity optimization, knowledge graph integration, and content structuring for large language models (LLMs).

Learn advanced strategies to make your content machine-readable, contextually rich, and aligned with AI reasoning patterns. You’ll also explore data annotation, structured metadata, and semantic enrichment techniques that help AI systems recognize your brand as an authoritative source.

The course goes beyond theory — you’ll get hands-on with AI search analysis tools, prompt-based ranking insights, and content optimization workflows that position your pages for AI citations and summaries.

By the end of this course, you’ll have the complete framework to future-proof your SEO strategy, ensuring your brand stays discoverable and competitive in the age of Generative Search and Conversational AI.