Bongiysite

Conversion Rate Optimization (CRO) Masterclass

Want to turn website visitors into loyal customers? This CRO Masterclass teaches you proven strategies to increase sales, leads, and engagement. Learn from industry expert Pijush Saha, Bongiyo, Bangladesh, who has helped businesses boost conversion rates up to 300%!

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Syllabus 136

01

CRO New Tool (2026 Update)

10 Lessons

8.1. Guideline of Conversion Rate Optimization (CRO)

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8.2. Installing CRO Tool To Website with GTM

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8.3. How to Setup Goals

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8.4. Types of Tests

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8.5. How To Create A/B Test

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8.6. How To Create Multivariate Test

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8.7. Generate More Ideas with AI

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8.8. How To Create Split Test

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8.9. How to Use Visitor Segmentation

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8.10. Analyzing A/B Test Report

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02

Welcome To CRO

1 Lessons 1 Attachment

1.1. Welcome

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Download Files

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03

Introduction To CRO

11 Lessons

2.1. Introduction To CRO

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2.2. What is Conversion & Types of Conversion?

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2.3. What is Conversion Rate Optimization (CRO)

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2.4. Which Businesses Need CRO?

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2.5. Understanding of Different Goals & KPIs

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2.6. Impact of Conversion Rate on Profitability

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2.7. Challenges of CRO

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2.8. Best Practices is a Myth in CRO

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2.9. Overcoming the Confirmation Biases

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2.10. Best 2 Approaches To Implement

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2.11. Limitation of CRO

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04

CRO Practices in Website

12 Lessons

3.1. CRO Practices Checklist in Any Website

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3.2. General - Practices with 45 Points - Part 01

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3.3. General - Practices with 45 Points - Part 02

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3.4. Home page - Practices with 21 Points

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3.5. Category page - Practices with 29 Points

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3.6. Product page - Practices with 69 Points - Part 01

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3.7. Product page - Practices with 69 Points - Part 02

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3.8. Product page - Practices with 69 Points - Part 03

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3.9. Landing page - Practices with 69 Points

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3.10. Cart page - Practices with 25 Points

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3.11. Checkout page - Practices with 38 Points

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3.12. Thank you page - Practices with 8 Points

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05

Learn Google Analytics 4 (GA4)

85 Lessons

5.1. Introduction To Google Analytics 4

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5.2. History of Google Analytics

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5.3. Key Features of GA4

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5.4. Why has Google launched GA4 version?

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5.5. Key Difference Between GA3 & GA4

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5.6. What You Must Understand about GA4

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5.7. Creating a GA4 Account and Property

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5.8. How the Code Works and What the Code Does

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5.9. Installing & Verifying Tracking Code

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5.10. Create a GA4 Test Property

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5.11. Google Analytics Demo Account

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5.12. Administrator Settings in GA4

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5.13. NaviGA4ting the GA4 Interface

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5.14. Events vs Hits

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5.15. Introducing Events in GA4

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5.16. Types of GA4 Events - Part 01

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5.17. Types of GA4 Events - Part 02

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5.18. Introducing Parameters in GA4

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5.19. Types of Parameters

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5.20. User Properties in GA4

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5.21. Introducing Dimensions in GA4

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5.22. Types of Dimensions in GA4

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5.23. Primary vs Secondary Dimensions

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5.24. Introducing Metrics in GA4

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5.25. Types of Metrics

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5.26. Key Difference Between Dimensions & Metrics

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5.27. Introducing Hits in GA4

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5.28. Introducing Measurement Protocol

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5.29. User Agent, Transport & Payload Data For Measurement Protocol

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5.30. Required Parameters for Payload Data in Measurement Protocol

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5.31. Understanding of Reports Snapshot & Realtime

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5.32. Understanding of Acquisition - User Reports

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5.33. Understanding of Acquisition - Traffic Reports

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5.34. Understanding of Engagement Overview

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5.35. Understanding of Engagement - Events Reports

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5.36. Understanding of Engagement - Conversions Reports

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5.37. Understanding of Engagement - Pages & Screens Reports

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5.38. Understanding of Monetization Reports

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5.39. Understanding of Retention Reports

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5.40. Understanding of Demographics Reports

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5.41. Understanding of Tech Reports

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5.43. Comparison Feature in GA4

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5.42. Modify GA4 Reports & Layouts with Library

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5.44. Google Ads Integration

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5.45. Referral Exclusion List in GA4

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5.46. Filter Internal or Unwanted Traffic

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5.47. Adjust Session & Engaged Sessions Timeout

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5.48. Cross Domain Tracking

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5.49. Event Setup Details

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5.50. Custom Events using GTM

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5.51. Parameter Setup with GTM

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5.52. Debug View of GA4

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5.53. Custom Dimensions To Register Parameter

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5.54. Send Event Along with Parameters - Part 01

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5.55. Send Event Along with Parameters - Part 02

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5.56. Custom Metrics To Register Parameter

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5.57. Create Default Events into the GA4

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5.58. Setup Conversions

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5.59. Naming for Custom Events, Parameters

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5.60. Modify Events

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5.61. Ecommerce Overview in GA4

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5.62. DataLayer For Ecommerce Setup

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5.63. GA4 vs GA4 Ecommerce

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5.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

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5.65. Ecommerce Setup using GTM - Product Page Tracking

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5.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc

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5.67. Ecommerce Setup using GTM - Checkout Tracking

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5.68. Ecommerce Setup using GTM - Purchase

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5.69. Ecommerce Setup using GTM - Marketing & Promotion

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5.70. Ecommerce Setup in WordPress

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5.71. Ecommerce Setup in Shopify

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5.72. Explore Reports and Segments

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5.73. How To Create Exploration Report

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5.74. Explore Reports - Freeform Analysis

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5.75. Explore Reports - Funnel Exploration

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5.76. Explore Reports - Path Exploration

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5.77. Explore Reports - Segment Overlap

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5.78. Explore Reports - Cohort Exploration

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5.79. Explore Reports - Lifetime Users

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5.80. Explore Reports - Others

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5.81. Explore Reports - Making Custom Report - Part 01

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5.82. Explore Reports - Making Custom Report - Part 02

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5.83. Build Audiences

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5.84. Understanding of Attribution Modelling

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5.85. Attribution Modeling Reports

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06

Concept of A/B Testing & Multivariate Testing

5 Lessons

6.1. Introduction To A/B Testing

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6.2. What is A/B Testing

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6.3. How Many Visitors Need To Implement A/B Testing?

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6.4. How Many Days Need To Conduct A/B Testing?

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6.5. Different A/B Testing Ideas for Website

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07

Google Optimize For Testing

9 Lessons

7.1. Google Optimize Account Setup

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7.2. Connect GA4 with Google Optimize

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7.4. Setup A/B Testing in Google Optimize - Part 2

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7.5. Setup Redirect Experimentation

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7.6.Google Optimize with Google Analytics 4

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7.7. Setup Multivariate Testing

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7.8. Setup Personalization Testing - Part 1

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7.9. Setup Personalization Testing - Part 2

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7.10. Setup Personalization Testing - Part 3

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08

Live Project of CRO Practice

2 Lessons

4.1. Live - Website Before CRO Practice

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4.2. Live - Website After CRO Practice

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🚀 Course Highlights:

✔ī¸ Learn CRO techniques used by top brands
✔ī¸ Optimize landing pages & sales funnels for maximum conversions
✔ī¸ Master A/B testing & data-driven decision-making
✔ī¸ Improve user experience (UX) for higher engagement
✔ī¸ Use psychological triggers to influence buying behavior

đŸŽ¯ What You'll Learn

📌 Conversion Rate Optimization (CRO) – Increase sales & leads
📌 A/B Testing & Analytics – Find what works & improve performance
📌 Landing Page Optimization – Create high-converting pages
📌 Psychology of Persuasion – Use behavioral triggers to drive action
📌 E-commerce & Lead Generation Hacks – Maximize revenue & growth

🛠 Requirements

❌ No prior experience needed!
đŸ’ģ A computer & internet access
đŸ”Ĩ Basic knowledge of websites or marketing (helpful but not required)

📖 Course Description

🌟 Want to boost your sales without spending extra on ads? This CRO Masterclass teaches scientific methods to turn website traffic into paying customers.

🔹 Learn from Pijush Saha, an expert in SEO & Digital Marketing
🔹 Case Studies: How brands increased conversions by 300%
🔹 Real-world CRO techniques – not just theory, but actionable strategies
🔹 The science of persuasion – how to make visitors take action

📌 Key Topics Covered:

✔ī¸ Introduction to CRO – Basics & strategies
✔ī¸ CRO Practices in Website – Proven optimization methods
✔ī¸ Google Analytics 4 (GA4) – Learn to analyze visitor behavior
✔ī¸ A/B Testing & Multivariate Testing – Data-driven experiments
✔ī¸ Google Optimize for Testing – Best tools for CRO
✔ī¸ Live Project of CRO Practice – Hands-on application
✔ī¸ CRO New Tool (2024 Update) – Stay ahead with the latest trends

đŸ‘Ĩ Who This Course is For

✅ Marketers & Entrepreneurs – Increase sales & ROI
✅ E-commerce Store Owners – Get more customers & higher revenue
✅ Website Owners & Bloggers – Convert traffic into leads & sales
✅ SEO & PPC Specialists – Improve ad performance & conversion rates
✅ Business Owners & Growth Hackers – Master data-driven CRO strategies

FAQ

What is Conversion Rate Optimization (CRO) and why is it important?
CRO is the process of optimizing your website and marketing efforts to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a 1 form. It's crucial because it helps you maximize the value of your existing traffic, generating more sales and leads without spending more on advertising.
Will I receive a certificate upon completion of the CRO masterclass?
Yes, you will receive a certificate of completion after successfully finishing the course. This certificate can be a valuable addition to your resume or LinkedIn profile.
What tools and software are covered in this CRO masterclass?
The course covers essential tools like Google Analytics 4 (GA4) for data analysis and Google Optimize for A/B and multivariate testing. We also discuss other relevant tools and platforms for CRO.

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.
Conversion Rate Optimization (CRO) Masterclass
365 Days

Tk 5,000

Upcoming

What's Included

  • 136 Lessons
  • 1 Downloadable Resources
  • 2615 Students Enroll
  • 15 Hours
  • Certificate Included
  • Online Accessibility