Instagram has over 1 billion users each month and this number is expected to even go higher in the coming years. The dominating age bracket that uses this platform the most are the millennials. So, any small business targeting millennials in Bangladesh ought to learn Instagram marketing if they want to penetrate this audience. Also, people who want to grow their career in digital marketing are recommended to do an Instagram marketing training course to further grow their skills.
Instagram is a photo and video-sharing social media platform that was founded in 2010 by Kevin Systrom and Mike Krieger. It was later bought by Facebook months after its launch in April 2012.
Instagram marketing in simple terms is the art of selling your products on Instagram. Selling stuff on Instagram is a bit different from selling stuff on Facebook, Twitter, or any other social media website.
Instagram is more of a video and photo-oriented platform. This means the quality of photos and videos you post on this platform matters a lot than it does on other platforms.
The language you use on Instagram should also be different from the kind of language you use on other platforms. You need to structure your Instagram content in a way that suits the users of this platform.
As we have seen above, Instagram is highly dominated by millennials, so you will have to do your homework to find out the kind of content and language that is appealing to this age bracket.
Instagram has over 1.6m users in Bangladesh as of 2019. This is a very huge market that any small business or digital marketer can not afford to lose out. However, selling to this market is not as obvious as one may think. There is a deep understanding you need to get about Instagram if you are to get the best out of it. Digital marketers also need to learn how best to do Instagram marketing to help their clients grow their brand names on Instagram.
★★★★★ It has lots of visual marketing features compared to other social media sites. These features are integrated with both Instagram stories and the normal Instagram posts
★★★★★ You can use Instagram to learn about your competition. One of the strategies you can use to beat your competition is knowing what they are doing and then outdoing them. Instagram is one of those websites where you can easily know what your competitors are up to.
★★★★★ You can also learn about the habits and way of life of your potential customers. This can help you in knowing what they love so that you customize your services with that in mind.
Instagram is not only appropriate for people in mainstream businesses, but it also suits people who want to build their careers. If you are a professional engineer, accountant, lawyer, doctor, and any other profession, you can use Instagram to market yourself and your services to potential clients. Besides mainstream professionals, Instagram is mostly important to digital marketers.
If you do digital marketing, taking an Instagram marketing course should be one of your priorities now. Most of the business owners today that hires digital marketers, always prioritize those that have an understanding of a good number of Digital platforms (Instagram inclusive).
If you are a business owner or digital marketer, you need some bit of professional Instagram marketing training to grow your business. That’s what this course will give you. For digital marketers, this course will not only help you to grow your business, but it will also help you to improve your CV.
There are currently not so many digital marketers who have the necessary knowledge on how to do Instagram marketing. So being one of these few will make you stand out when a client is assessing who to give the job.
