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Server Side Tagging with Google Tag Manager

Take your Google Tag Manager (GTM) skills to the next level with Server-Side Tagging! Learn how to enhance data privacy, reduce tracking errors, and improve website performance by shifting tracking to a server-side container.

👨‍🏫 Instructor: Pijush Saha, Bongiyo, Bangladesh

Taught by GTM expert Pijush Saha, this course gives you hands-on experience in setting up server-side tagging for Google Ads, Facebook Pixel, GA4, and more!

🔥 Why Learn Server-Side Tagging?

1️⃣ Enhanced Website Performance 🚀

  • Reduces the load on your website by moving tagging processes to a cloud server.

  • Improves page load speed, leading to a better user experience.

2️⃣ Stronger Data Privacy & Security 🔒

  • Protects sensitive data by controlling what information is sent to third-party tools.

  • Helps comply with GDPR, CCPA, and other privacy regulations.

3️⃣ Bypass Ad Blockers & ITP Restrictions 🚫

  • Prevents data loss caused by browser tracking restrictions.

  • Ensures more reliable data collection.

4️⃣ Increased Control Over Data 📊

  • Allows you to filter, process, and optimize the data before sending it to analytics platforms.

5️⃣ Future-Proof Tracking Setup 🔮

  • Adapts to the evolving marketing landscape with better first-party data handling.

5.0 (11)

Syllabus 173

01

1. Welcome to SST with GTM

4 Lessons
02

2. Google Tag Manager (GA4) Basic

12 Lessons
03

3. Google Analytics 4 (GA4) - (Client Side)

85 Lessons

3.1. Introduction To Google Analytics 4

Videos .

3.2. History of Google Analytics

Videos .

3.3. Key Features of GA4

Videos .

3.4. Why has Google launched GA4 version?

Videos .

3.5. Key Difference Between GA3 & GA4

Videos .

3.6. What You Must Understand about GA4

Videos .

3.7. Creating a GA4 Account and Property

Videos .

3.8. How the Code Works and What the Code Does

Videos .

3.9. Installing & Verifying Tracking Code

Videos .

3.10. Create a GA4 Test Property

Videos .

3.11. Google Analytics Demo Account

Videos .

3.12. Administrator Settings in GA4

Videos .

3.13. NaviGA4ting the GA4 Interface

Videos .

3.14. Events vs Hits

Videos .

3.15. Introducing Events in GA4

Videos .

3.16. Types of GA4 Events - Part 01

Videos .

3.17. Types of GA4 Events - Part 02

Videos .

3.18. Introducing Parameters in GA4

Videos .

3.19. Types of Parameters

Videos .

3.20. User Properties in GA4

Videos .

3.21. Introducing Dimensions in GA4

Videos .

3.22. Types of Dimensions in GA4

Videos .

3.23. Primary vs Secondary Dimensions

Videos .

3.24. Introducing Metrics in GA4

Videos .

3.25. Types of Metrics

Videos .

3.26. Key Difference Between Dimensions & Metrics

Videos .

3.27. Introducing Hits in GA4

Videos .

3.28. Introducing Measurement Protocol

Videos .

3.29. User Agent, Transport & Payload Data For Measurement Protocol

Videos .

3.30. Required Parameters for Payload Data in Measurement Protocol

Videos .

3.31. Understanding of Reports Snapshot & Realtime

Videos .

3.32. Understanding of Acquisition - User Reports

Videos .

3.33. Understanding of Acquisition - Traffic Reports

Videos .

3.34. Understanding of Engagement Overview

Videos .

3.35. Understanding of Engagement - Events Reports

Videos .

3.36. Understanding of Engagement - Conversions Reports

Videos .

3.37. Understanding of Engagement - Pages & Screens Reports

Videos .

3.38. Understanding of Monetization Reports

Videos .

3.39. Understanding of Retention Reports

Videos .

3.40. Understanding of Demographics Reports

Videos .

3.41. Understanding of Tech Reports

Videos .

3.42. Modify GA4 Reports & Layouts with Library

Videos .

3.43. Comparison Feature in GA4

Videos .

3.44. Google Ads Integration

Videos .

3.45. Referral Exclusion List in GA4

Videos .

3.46. Filter Internal or Unwanted Traffic

Videos .

3.47. Adjust Session & Engaged Sessions Timeout

Videos .

3.48. Cross Domain Tracking

Videos .

3.49. Event Setup Details

Videos .

3.50. Custom Events using GTM

Videos .

3.51. Parameter Setup with GTM

Videos .

3.52. Debug View of GA4

Videos .

3.53. Custom Dimensions To Register Parameter

Videos .

3.54. Send Event Along with Parameters - Part 01

Videos .

3.55. Send Event Along with Parameters - Part 02

Videos .

3.56. Custom Metrics To Register Parameter

Videos .

3.57. Create Default Events into the GA4

Videos .

3.58. Setup Conversions

Videos .

3.59. Naming for Custom Events, Parameters

Videos .

3.60. Modify Events

Videos .

3.61. Ecommerce Overview in GA4

Videos .

3.62. DataLayer For Ecommerce Setup

Videos .

3.63. GA4 vs GA4 Ecommerce

Videos .

3.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

Videos .

3.65. Ecommerce Setup using GTM - Product Page Tracking

Videos .

3.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc

Videos .

3.67. Ecommerce Setup using GTM - Checkout Tracking

Videos .

3.68. Ecommerce Setup using GTM - Purchase

Videos .

3.69. Ecommerce Setup using GTM - Marketing & Promotion

Videos .

3.70. Ecommerce Setup in WordPress

Videos .

3.71. Ecommerce Setup in Shopify

Videos .

3.72. Explore Reports and Segments

Videos .

3.73. How To Create Exploration Report

Videos .

3.74. Explore Reports - Freeform Analysis

Videos .

3.75. Explore Reports - Funnel Exploration

Videos .

3.76. Explore Reports - Path Exploration

Videos .

3.77. Explore Reports - Segment Overlap

Videos .

3.78. Explore Reports - Cohort Exploration

Videos .

3.79. Explore Reports - Lifetime Users

Videos .

3.80. Explore Reports - Others

Videos .

3.81. Explore Reports - Making Custom Report - Part 01

Videos .

3.82. Explore Reports - Making Custom Report - Part 02

Videos .

3.83. Build Audiences

Videos .

3.84. Understanding of Attribution Modelling

Videos .

3.85. Attribution Modeling Reports

Videos .
04

4. Google Ads Tracking - (Client Side)

8 Lessons
05

5. Facebook Pixel & Events - (Client Side)

23 Lessons
06

6. Introduction To Server Side Tagging

6 Lessons
07

7. Create SGTM & Server

3 Lessons
08

8. Advanced SGTM & Server

6 Lessons
09

9. Facebook Conversion API (CAPI)

12 Lessons
10

10. Google Ads Server Side Tracking

5 Lessons
11

11. GTM Server Container Optimization

3 Lessons
12

12. GA4 Server Side Tagging

3 Lessons
13

13. GCP Server Optimization & Deployment

3 Lessons

🎯 What You'll Learn

Introduction to Server-Side Tagging
How to Set Up a Server-Side GTM Container (Step-by-step guide)
Google Cloud & Tagging Server Deployment (No coding required!)
Tracking Facebook Pixel, Google Ads & GA4 Server-Side
Optimizing Tracking Speed & Reducing Data Loss
Best Practices for Data Privacy & Compliance (GDPR, CCPA, etc.)

📖 Course Description

This course provides a hands-on approach to mastering Server-Side Tagging with Google Tag Manager (GTM). You'll start with the basics and gradually dive into advanced topics, ensuring a structured learning experience. Each module is designed to help you improve data tracking accuracy, enhance website performance, and maintain privacy compliance.

Throughout the course, you’ll work on real-world scenarios, learning to set up and optimize server-side tracking for platforms like Google Analytics 4 (GA4), Google Ads, and Facebook Pixel. By the end of the course, you’ll be able to deploy a robust tracking setup that minimizes data loss and adapts to modern digital marketing challenges.

👥 Who This Course is For

Digital Marketers – Improve tracking accuracy & enhance campaign performance.
Web Analysts – Gain deeper insights with reliable first-party data.
E-commerce Businesses – Reduce data loss from ad blockers & better measure ROAS.
Developers & Data Professionals – Implement advanced tracking setups.
Privacy-Focused Businesses – Ensure compliance with GDPR, CCPA & future privacy laws.

🛠 Course Requirements

❌ No prior coding knowledge needed!
💻 A Google Cloud account (optional free tier available)
🔥 Basic understanding of Google Tag Manager & Analytics is helpful

🎓 Why Choose This Course?

📢 Bongiyo provides the most comprehensive Server-Side Tagging training in Bangladesh at an incredibly affordable cost. You must make the most of this fantastic opportunity!

🎓 Course Completion Certificate – Showcase your expertise with a verified certification.
📚 Lifetime Access – Revisit all course materials anytime you need.
💡 Expert-Led Training – Learn from Pijush Saha, an industry expert in data tracking & analytics.

🎯 Enroll Now & Take Control Over Your Data Tracking!

FAQ

What is Server-Side Tagging and how does it differ from client-side tagging?
Server-Side Tagging moves data processing from the user's browser to a server, enhancing privacy, performance, and data control. It reduces browser reliance and bypasses ad blockers, unlike client-side tagging.
Can I implement Server-Side Tracking for Google Ads and Facebook Pixel with this course?
Absolutely! You'll learn step-by-step how to set up server-side tracking for Google Ads and Facebook Pixel, including the Facebook Conversion API (CAPI).
How does Server-Side Tagging improve website performance?
By moving tagging processes to a server, it reduces the load on the user's browser, leading to faster page load times and a better user experience. Q
Is this course suitable for e-commerce businesses?
Yes, this course is highly beneficial for e-commerce businesses. Server-Side Tagging helps reduce data loss from ad blockers, improve ROAS measurement, and enhance overall tracking accuracy.
Do I need coding experience?
No! Perfect for beginners & marketers.
Do I get a certificate?
Yes, you’ll receive a certificate of completion.

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

11 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Belayet Himu on Dec 09, 2022

This is very Professional level Course & very effective course, Thank you Pijush Saha, Highly recommend it.

Nabeel Arif on Oct 11, 2022

It is the best Course on Server side tagging.

Ayesha Habib on Jun 20, 2022

It was good, Yes. very relevant to my field, Thank You Bongiyo for this Course.

Md. Asif on Jun 20, 2022

Great course - I had some theory knowledge prior to this course, but this course helped me to actually create tags myself and see them work! I liked the structure and it fitted my needs perfectly. Thank you Bongiyo.

Md. Abul kalam on Jun 20, 2022

অনেক দিনের আশা পূর্ণ হল, বাংলাতে এই কোর্স কথাও খুঁজে পেলাম না, অবশেষে বঙ্গীয়তে পেলাম, ধন্যবাদ দাদা এত তথ্যবহুল ও সাবলীল কোর্স নিয়ে আশার জন্য।

Server Side Tagging with Google Tag Manager
365 Days

Tk 6,000 Tk 30,000 80% OFF


What's Included

  • 173 Lessons
  • 0 Downloadable Resources
  • 2378 Students Enroll
  • 20 Hours
  • Certificate Included
  • Online Accessibility