Technical SEO relates to all the SEO activities like improving page speed, internal linking, or usability which support search engines to crawl, cache, and index your site accordingly. Meaning, you ensure your website is optimized so that crawlers and humans can use and understand your site better, which will eventually lead to better ranking on SERPs.
Let's get back one step behind! A website with too many issues like problems in robot.txt, targeting tags, wrong status codes, or incorrect canonical implementations can block or misguide search engine spiders from crawling correctly. These technical snags are directly against Google's rules, and when you do not bother about those discrepancies, your rankings will drop consistently until these errors are identified and resolved.
Technical SEO is a broad term, and it comprises of below elements but not limited to
So, technical SEO is one of the significant SEO components that has become more important than ever. In consequence, proper technical SEO execution is crucial, and when you spend some time optimizing the technical SEO of your website, it can generate the expected results.
While talking about technical SEO, there is no single component that'll help your website to become a perfect web machine. However, it would be best if you do a variety of things, collectively that can significantly improve your site's health, make your website searchable to searchers and assist your brand to rank on SERPs.
So, it's crucial that you understand the relationship of a healthy website structure and do not wait until a technical issue causes negative SEO ramifications. Instead, you check your website regularly and keep close contact with your developers so that you take the right step when it's indispensable.
Today's search engines want to provide the best user experience to its searchers. Hence, unless you provide search engines and your targets a better UX, Google won't send you visitors. That's why it's essential to make use of the technical aspects that allow you to structure your website content findable, visible, and readable to both search engines and online info seekers. Here are some other reasons why technical SEO is essential to get right.
Google prioritizes user experience: There are many reasons you need to optimize your website technically, but the #1 aim is to present the searchers with the best possible answers, so visitors keep coming back again. Neither Google nor the user likes technically faulty sites. However, the successful implementation of technical SEO strategy helps to access and interpret your website to the search engines and users.
A good site architecture: After UX, SEO friendly site architecture is the most critical factor for SEO. A good site structure means excellent user experience, search engine experience, consistency, and internal linking. All these attributes help users and Google to find what they're looking for on a website.
Having a mobile-friendliness website impact SEO: Today, most people are using mobile devices for searching anything on search engines, and as a result, your website must run effectively on this platform. If you want to convert those mobile searches, you need to ensure that mobile visitors are getting optimized experience in terms of responsive web design, site structure, and page speed. And the good news is Google usage mobile-friendliness as a necessary ranking factor.
The growing importance of your website's load speed: A fast page load time is essential because today's online shoppers don't want to be suffered from slow websites. Just like the users, Google, and other search engines penalize sites that load slowly.
Readers don't want to struggle with HTTPs status error code: When your visitors want to read the content, but a server returns with a three-digit error response, meaning it demands attention because your site's article isn't accessible by the crawlers. Some of these codes are 301 moved permanently, 302 found or moved temporarily, 307 temporarily redirect, 404 not found, 410 gone and 503 services unavailable. As these error status codes can influence the ranking, it's the web marketer's job to solve these technical issues correctly.
Visitor's safety has become equally essential: Google wants to protect the privacy of its consumers, and this is why ensuring data security is of utmost importance to both the server and the client. A simple HTTPS/SSL installation can fix this technical issue. The other positive impact of having an HTTPS instead of HTTP is- user favors secured website. It helps building the credibility of your brand, and benefits rankings, traffic, and, conversions.
Google prefers fresh content: Google doesn't like duplicate content very much. Same content- both in onsite or offsite are harmful to SEO because it's hard for search engines to determine which version to index. So, the administrator's job is to ensure that website doesn't have any duplicate content. However, there are few technical solutions to this error, but the recommended ways are- the rel=canonical tag and 301 redirections.
This technical SEO training course is meant for marketing or web managers and executives or for anyone who is practicing SEO, wants to build a career in internet marketing or agency, or someone who wants to take their SEO knowledge to another level. This course has been designed for professionals looking for individuals who wish to achieve their SEO goals with the website or blogs.
Before learning technical SEO, you need to know where to start and what to learn. But if you are unsure how to begin, you might invest in a quality SEO program or course created by an actual SEO expert. So it will be a smart move for the web admins, bloggers, brand owners, or freelancers who want to be on top of SERPs.
This exclusive training program on technical SEO has been started from the beginning assuming you know nothing about SEO and covers the advanced strategies to gain organic traffic.
The trainees of this technical SEO course is based on practical result-oriented approaches. The learners will get useful hints and tips to take away and implement to find and fix any technical SEO issues that could be costing you traffic and customers.
As a bonus, you'll be guided through the proven step-by-step blueprints to increase your rankings and traffic within the shortest possible time.
