Bongiysite

Web Analytics Masterclass

Web analytics is a highly sought-after skill set in the market. It enables a better understanding of the consequences of business strategies and consumer behavior, as well as the development of a comprehensive future strategy. If you're looking for web analytics training in Bangladesh, look no further than the Bongiyo platform. Get Intensive & Practical Web Analytics Training in Bangladesh with the help of the support team. Learn Google Analytics, Google Tag Manager, Google Data Studio, JavaScript for Marketers, Regular Expressions, Google Optimize, Microsoft Clarity, Hotjar, Attribution Modeling, etc.

5.0 (1)

Syllabus 271

01

1. Web Analytics Overview

8 Lessons
02

2. JavaScript For Marketers

14 Lessons
03

3. Regular Expressions (RegEx)

4 Lessons
04

4. Google Tag Manager (GTM)

40 Lessons

4.1. What is Google Tag Manager

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4.2. Create GTM Account

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4.3. Install Google Tag Manager

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4.4. Account Overview

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4.5. Tags, Triggers & Variables

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4.6. Quick Intro To Google Analytics

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4.7. GTM Preview Mode

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4.8. Testing & Publish Tags

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4.9. Sandbox Website

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4.10. Delete Container or Account

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4.11. Auto Event Tracking

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4.12. Link Click Tracking & Documents Download

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4.13. Button Click Tracking

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4.14. YouTube Video Tracking

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4.15. Outbound Links Tracking

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4.16. Navigation Menu Tracking

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4.17. Scroll Tracking

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4.18. Timer Tracking

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4.19. Engaged User with Trigger Group

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4.20. Element Visibility Tracking

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4.21. Form Tracking Basic

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4.22. Form Tracking - Example

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4.23. Form Tracking - Example

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4.24. Form Tracking - Example

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4.25. GTM Preview Mode Not Working?

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4.26. Auto Event Listeners

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4.27. Custom AE Listener For Vimeo Tracking

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4.28. Data Layer

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4.29. Advantage of Data Layer

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4.30. What information should you store in a data layer?

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4.31. What is a data layer in the context of GTM?

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4.32. How Data Layer Works

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4.33. Practical Implementation with Data Layer

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4.34. Standard Ecommerce with Data Layer

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4.35. Event vs Message in Data Layer

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4.36. Data Layer in Chrome Console

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4.37. Reading Data From The Data Layer

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4.38. GA Enhanced Ecommerce with Data Layer

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4.39. FB Pixel, GAds Conversion Tracking and Other Ads

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4.40. Use WordPress Plugin To Push Data Layer

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05

5. Google Analytics (GA3)

68 Lessons

5.1. Introduction To Google Analytics

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5.2. Key Features and Capabilities of Google Analytics

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5.3. How Google Analytics Works

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5.4. Difference Between Free & Premium GA

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5.5. Google Analytics Account Structure

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5.6. Creating Google Universal Analytics Account

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5.7. Installing the Tracking Code

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5.8. Setup GA Demo Account

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5.9. GA Admin Section

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5.10. Setup Multiple Views

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5.11. Navigating GA Interface

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5.12. Custom Alert Setup

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5.13. Real Time Report

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5.14. Audience Report

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5.15. Audience Report - User vs Session

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5.16. Audience Report - Bounce Rate

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5.17. Audience Report - Dimensions vs Metrics

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5.18. Audience Report - Demographic & Interest

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5.19. Audience Report - Audiences

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5.20. Audience Report - Walk Through 01

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5.21. Audience Report - Walk Through 02

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5.22. Acquisition Reports

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5.23. Acquisition Reports - Understanding Source & Medium

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5.24. Acquisition Reports - UTM Campaign Builder

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5.25. Acquisition Reports - Custom Channel Grouping

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5.26. Acquisition Reports - Search Console Integration

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5.27. Acquisition Reports - Google Ads Integration

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5.28. Acquisition Reports - Walk Through

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5.29. Behavior Reports

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5.30. Behavior Reports - Custom Content Grouping

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5.31. Behavior Reports - Site Search Setup

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5.32. Behavior Reports - AdSense Integration

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5.33. Behavior Reports - Events Setup

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5.34. Behavior Reports - Walk Through

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5.35. Conversion Reports

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5.36. Setup Goals & Funnels

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5.37. Events vs Goals

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5.38. GA Annotations

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5.39. Cross Domain Tracking

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5.40. Sub Domain Tracking

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5.41. Custom Dimensions & Metrics

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5.42. Custom & Calculated Metrics

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5.43. Getting Clean Data

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5.44. Advanced Segments & Build Audience

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5.45. Different Reporting in GA

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5.46. Data Import Into GA

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5.47. Setup GA Offline Tracking

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5.48. How To Measure Your Content Using Page Value

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5.49. Enhanced Ecommerce Starter

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5.50. Enhanced Ecommerce Reports - Shopping & Checkout Behavior

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5.51. Enhanced Ecommerce Reports - Understanding of Shopping Process

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5.52. Enhanced Ecommerce Reports - Product Performance

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5.53. Enhanced Ecommerce Reports - Sales & Product List Performance

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5.54. Enhanced Ecommerce Reports - Marketing

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5.55. Enhanced Ecommerce Reports with Segments & Comparison

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5.56. DataLayer For Enhanced Ecommerce

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5.57. Enhanced Ecommerce - Impression Tracking

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5.58. Enhanced Ecommerce - Product Page Tracking

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5.59. Enhanced Ecommerce - Add To Cart & Remove Cart Tracking

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5.60. Enhanced Ecommerce - Checkout Tracking

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5.61. Enhanced Ecommerce - Transaction Tracking

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5.62. Enhanced Ecommerce - Marketing & Promotion

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5.63. Enhanced Ecommerce - Custom Dimensions & Metrics

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5.64. Enhanced Ecommerce - Reporting

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5.65. Enhanced Ecommerce - WordPress Site

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5.66. Enhanced Ecommerce - Shopify Site

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5.67. Enhanced Ecommerce - Other Website

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5.68. Google Analytics Audit

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06

6. Google Analytics (GA4)

85 Lessons

6.1. Introduction To Google Analytics 4

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6.2. History of Google Analytics

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6.3. Key Features of GA4

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6.4. Why has Google launched GA4 version?

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6.5. Key Difference Between GA4 & GA3

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6.6. What You Must Understand about GA4

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6.7. Creating a GA4 Account and Property

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6.8. How the Code Works and What the Code Does

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6.9. Installing & Verifying Tracking Code

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6.10. Create a GA4 Test Property

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6.11. Google Analytics 4 Demo Account

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6.12. Administrator Settings in GA4

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6.13. Navigating the GA4 Interface

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6.14. Events vs. Hits

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6.15. Introducing Events in GA4

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6.16. Types of GA4 Events - Part 01

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6.17. Types of GA4 Events - Part 02

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6.18. Introducing Parameters in GA4

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6.19. Types of Parameters

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6.20. User Properties in GA4

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6.21. Introducing Dimensions in GA4

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6.22. Types of Dimensions in GA4

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6.23. Primary vs Secondary Dimensions

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6.24. Introducing Metrics in GA4

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6.25. Types of Metrics

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6.26. Key Difference Between Dimensions & Metrics

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6.27. Introducing Hits in GA4

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6.28. Introducing Measurement Protocol

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6.29. User Agent, Transport & Payload Data For Measurement Protocol

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6.30. Required Parameters for Payload Data in Measurement Protocol

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6.31. Understanding of Reports Snapshot & Realtime

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6.32. Understanding of Acquisition - User Reports

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6.33. Understanding of Acquisition - Traffic Reports

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6.34. Understanding of Engagement Overview

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6.35. Understanding of Engagement - Events Reports

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6.36. Understanding of Engagement - Conversions Reports

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6.37. Understanding of Engagement - Pages & Screens Reports

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6.38. Understanding of Monetization Reports

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6.39. Understanding of Retention Reports

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6.40. Understanding of Demographics Reports

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6.41. Understanding of Tech Reports

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6.42. Modify GA4 Reports & Layouts with Library

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6.43. Comparison Feature in GA4

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6.44. Google Ads Integration

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6.45. Referral Exclusion List in GA4

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6.46. Filter Internal or Unwanted Traffic

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6.47. Adjust Session & Engaged Sessions Timeout

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6.48. Cross Domain Tracking

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6.49. Event Setup Details

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6.50. Custom Events using GTM

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6.51. Parameter Setup with GTM

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6.52. Debug View of GA4

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6.53. Custom Dimensions To Register Parameter

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6.54. Send Event Along with Parameters - Part 01

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6.55. Send Event Along with Parameters - Part 02

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6.56. Custom Metrics To Register Parameter

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6.57. Create Default Events into the GA4

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6.58. Setup Conversions

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6.59. Naming for Custom Events, Parameters

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6.60. Modify Events

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6.61. Ecommerce Overview in GA4

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6.62. DataLayer For Ecommerce Setup

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6.63. GA4 vs GA3 Ecommerce

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6.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

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6.65. Ecommerce Setup using GTM - Product Page Tracking

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6.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc.

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6.67. Ecommerce Setup using GTM - Checkout Tracking

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6.68. Ecommerce Setup using GTM - Purchase

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6.69. Ecommerce Setup using GTM - Marketing & Promotion

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6.70. Ecommerce Setup in WordPress

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6.71. Ecommerce Setup in Shopify

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6.72. Explore Reports and Segments

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6.73. How To Create Exploration Report

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6.74. Explore Reports - Freeform Analysis

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6.75. Explore Reports - Funnel Exploration

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6.76. Explore Reports - Path Exploration

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6.77. Explore Reports - Segment Overlap

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6.78. Explore Reports - Cohort Exploration

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6.79. Explore Reports - Lifetime Users

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6.80. Explore Reports - Others

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6.81. Explore Reports - Making Custom Report - Part 01

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6.82. Explore Reports - Making Custom Report - Part 02

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6.83. Build Audiences

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6.84. Understanding of Attribution Modelling

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6.85. Attribution Modeling Reports

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07

7. Google Spreadsheet

08

8. Google Data Studio

42 Lessons

8.1. Introduction To Google Data Studio (GDS)

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8.2. Why We Need Great Reports

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8.3. Why Use Google Data Studio

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8.4. Benefit & Features of GDS

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8.5. What You Can Build in Google Data Studio

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8.6. Strategy First

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8.7. Great Reports Don’t Just Happen

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8.8. Reporting Checklist

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8.9. GDS Account & Home Interface

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8.10. GDS Report Interface

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8.11. Default Report Template Options

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8.12. What are Data Sources?

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8.13. Connecting Google Analytics Demo Account

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8.14. Using Google Analytics Data As Source

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8.15. Developing Your First Report In Data Studio

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8.16. Pages In Google Data Studio Reports

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8.17. Filter Details & Applying Into Chart in GDS

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8.18. Applying A Filter To A Page & Report

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8.19. Filter Control in GDS

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8.20. Interactions Filters

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8.21. Custom Date Range Google Data Studio

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8.22. Date Control Data Studio

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8.23. Themes Color Styles

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8.24. Report Layout

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8.25. Extracting Color Themes From Images

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8.26. CSV as Data Sources In Report

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8.27. Google Sheet as Data Sources in Report

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8.28. Zapier & Google Sheet as Data Sources In Report

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8.29. Data Blending - Case 01

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8.30. Data Blending - Case 02

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8.31. Calculated Fields Basic

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8.32. Calculated Fields - Case 01

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8.33. Calculated Fields - Case 02

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8.34. Pivot Table in GDS

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8.35. Integrate GDS with Google Analytics

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8.36. Google Ads Reporting Dashboard

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8.37. Google Analytics Dashboard

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8.38. Google Search Console Dashboard

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8.39. YouTube Analytics Dashboard

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8.40. Facebook Ads Dashboard

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8.41. PPC Dashboard

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8.42. Marketing Dashboard

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09

9. Microsoft Analytics (Clarity)

9 Lessons
10

10. Heatmaps

1 Lessons

Lord Kelvin is often quoted on the reason metrics are so important: "If you cannot measure, you cannot improve it." 

That statement is ultimately the rationale for web analytics. By enabling you to identify what works and what doesn't from a visitor's point of view, web analytics is the foundation for running a successful website. 

Web analytics is a thermometer for your website, constantly checking and monitoring your online health. 

Web analytics is the process of analyzing a website in focus. In web analytics, one studies different trends and patterns related to a website. This is done to understand the behavior of visitors, buyers, and potential buyers on a particular website. A web analytics expert collects and analyses traffic sources, views on the page, conversion rates, etc. You can understand your target audience while also scaling your business.

 

Why Should You Learn Web Analytics?

 

This is the most important question as time is important and you should only invest your time in something worth it. The Web Analytics Course equips you with phenomenal web analysis techniques and methods. Here are some of the reasons why you should go for web analytics training in Bangladesh.

 

It is important to keep learning new skills.

 

Today, the nature of jobs is fast changing. The speed of inventions and innovations is so fast that to keep up with the job market and stay relevant, you have got to learn new skills sets demanded by your concerned market. The demand for web analytics is extremely high in all types of small, medium, and large-sized enterprises. Therefore, web analytics training and web analytics courses are important skills to learn.

 

Strong assessment skills

 

Whether you work for an employer or run your own business, the success of a business always lies in the accuracy of your projections, analysis, and assessment regarding the business activity in the future. Through this, Web Analytics makes business assessments and business growth easier for you. This is why you should go for a web analytics course in Bangladesh.

 

Increase in Ecommerce

 

According to Statista, the global retail revenues of e-commerce will reach 5.4 trillion US dollars in 2022. More and more people are shopping online today. Now, any e-commerce business can never potentially survive without the use of web analytics. Today, web analytics are also crucial as there is stiff competition between businesses. If you don’t employ web analytics, you cannot properly sustain your business. Thus, the web analytics course is a hot opportunity and you should grab it.

 

Web Analytics' Importance in Your Career

 

Keep track of a business

 

In a business, a lot of things are invested in, such as money, effort, and hard work. A good implementation of web analytics can tell you how much your efforts are paying off during a certain time frame. This is how you can keep track of your business and make it successful through necessary interventions at the right time.

 

Keep track of a campaign

 

Today, we see that a lot of public-sector as well as private-sector campaigns are being run. Now, during as well as after the end of a campaign, you can assess the success as well as the weaknesses of a campaign.

 

Set goals

 

Web analytics makes you confident as you know where you stand concerning your business enterprise. Web analytics training allows you to set clear-cut and practical goals.

 

Why Should Buy This Course

 

Bongiyo is a successful platform that also offers web analytics course among various other courses. It offers a systematic way of learning. This will allow you to learn the skill of web analytics without overburdening yourself.

The web analytics course offered at Bongiyo covers all the aspects of web analytics. Finally, you will have the opportunity to learn from the best instructors in the field who have extensive experience.

FAQ

Do we receive any certification?
Yes. You will receive the individual course completion certificate (digital-copy).
Is this live training or pre-recorded video?
Right now, it’s the OTT platform, which means we are a video-on-demand platform. You have to watch recorded videos.
Why is this course Paid?
We work as a team. We are dedicated to giving support, making new videos to meet trends or latest updates, and troubleshooting.
Is this course a monthly subscription or lifetime?
This course is lifetime access.
Can I cancel my enrollment? Will I get a refund?
Sorry. You can’t get refunded after buying this course.
What payment options are available?
We accept BKash, Bank, Rocket, PayPal, etc.
What tools or resources do I need to attend the training?
You need a laptop, desktop, tablet, or mobile with high-speed internet.
What support will I get?
Live sessions, Email, Call, Group support, etc.
What are the scopes of work after learning this training?
The course is designed from beginner to advanced level learners. You will get in-depth practical sessions with an industry-oriented syllabus. You have a great chance to get a job, start your own business, or do client support on freelancing platforms.
I’d like to learn more about this training, who should I contact?
Please shot a message on live chat or make a call: 01711084441 OR email us at [email protected]

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

1 Reviwer
  • 5
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  • 1
Afsana Afroz on Apr 12, 2022

This course is really good! It gives you good insights of the tools to used for competitor, market and target segment analysis. I highly recommend this course. Thank you so much.

Web Analytics Masterclass
365 Days

Tk 6,000 Tk 30,000 80% OFF


What's Included

  • 271 Lessons
  • 0 Downloadable Resources
  • 2047 Students Enroll
  • 30 Hours
  • Certificate Included
  • Online Accessibility