Google Analytics (GA4 & GA3) with Google Tag Manager

Google Analytics and GTM go hand in gloves with each other and augment digital outreach of your website or online business. One gives you accurate, detailed data regarding the status of your website. Whereas the other manages tags for you in an easy and swift manner saving your time and money. Both the skills are important. In order to acquire Google Analytics with Google Tag Manager Training in Bangladesh Bongiyo is a dependable name. If you are interested in learning more about both Google Analytics 4 (GA4) and Universal Analytics (GA3) with Google Tag Manager System, stay tuned for the newest online training in Bangladesh. You'll learn about a ton of out-of-the-box features and how to take advantage of them to set your business apart.

What you'll learn
  • Google Analytics 4 (Ga4)
  • Google Universal Analytics (GA3)
  • Google Tag Manager
  • Cookies, User, Session, and Hit.
  • Different Configuration
  • Organizing Your Data
  • Analyzing Your Data
  • Events Setup
  • Enhanced Ecommerce Setup
  • Beyond Google Analytics
Requirements
  • Eager To Learn & Have Dedication
  • PC / Mobile with Internet
  • Basic knowledge of digital marketing
  • No prior technical understanding needed
  • Basic English
  • Don’t Join if you can’t manage time for practices
Description

Some people are under the wrongful impression that Google Analytics and Google Tag Manager are one and the same thing and that they perform roughly the same functions. However, the two are completely different tools used in resonance for the success of a website or an online business.

 

Google Analytics analyses and tracks all website traffic, including details such as the source of the traffic, the visitor's country, and even the visitor's gender. Google Analytics is a service offered as part of the Google Marketing Platform. Urchin was purchased by Google in 2005.

 

Google Tag Manager is a free-to-use, interactive Google product or interface that was first released on October 1, 2012. It is, in fact, a centralized tag management system.

 

Google Analytics gives us an analysis of the trends and projects of our website. Whereas Google Tag manager provides an easy, coding-free way to implement tags on each page of a website enabling Google Analytics to assess data and compile comprehensive reports regarding the performance of the website.

 

Why Should You Learn Google Analytics and Google Tag Manager? 

 

Essential skills

 

In today’s world data is the real gold. While Google Analytics shows an in-depth analysis of the data, Google Tag manager enables Google Analytics to work uninterrupted without much effort. Thus, you must go for google analytics and Google Tag Manager training in order to run a website or online business in an efficient way.

 

Rise of Digital World

           

With each passing day, more and more businesses are moving to online platforms. The size of the economy of e-commerce platforms today is mind-boggling. It is only going to intensify in the coming days. Therefore, it is only good and beneficial if one goes for Google Analytics and Google Tag Manager training.

 

The Importance of Google Analytics with Google Tag Manager Training in Career

 

Google Analytics forms the bedrock of a solid digital strategy. Meanwhile, the entire analytics system is built around tags. Both of these tools work together to create an incredible digital force. Therefore, the Google Tag Manager Course, as well as the Google analytics course in Bangladesh, are highly in-demand skills.

 

Why Should I Buy This Course?

 

Bongiyo is a successful platform that also offers Google Analytics with Google Tag Manager Training in Bangladesh among various other courses. It offers a systematic way of learning. This will allow you to learn the skill of web analytics without overburdening yourself.

The web analytics course offered at Bongiyo covers all the aspects of web analytics. In the end, you will also have the opportunity to learn from the best instructors in the field who have extensive experience. You'll learn the ins and outs of Google Analytics. We'll learn brief history to advanced functionality so that you can take advantage of it right out of the box, with no additional coding necessary to use these features.

 

Syllabus

1. Introduction to GA with GTM

1.1. Welcome
1.2. What & How Will You Learn
1.3. Inspiration & Habit
1.4. Promotion
1.5. Gift
1.6. Changelog

2. Google Tag Manager (GTM)

2.1. What is Google Tag Manager
2.2. Create GTM Account
2.3. Install Google Tag Manager
2.4. Account Overview
2.5. Tags, Triggers & Variables
2.6. Quick Intro To Google Analytics
2.7. GTM Preview Mode
2.8. Testing & Publish Tags
2.9. Sandbox Website
2.10. Delete Container or Account
2.11. Auto Event Tracking
2.12. Link Click Tracking & Documents Download
2.13. Button Click Tracking
2.14. YouTube Video Tracking
2.15. Outbound Links Tracking
2.16. Navigation Menu Tracking
2.17. Scroll Tracking
2.18. Timer Tracking
2.19. Engaged User with Trigger Group
2.20. Element Visibility Tracking
2.21. Form Tracking Basic
2.22. Form Tracking - Example
2.23. Form Tracking - Example
2.24. Form Tracking - Example
2.25. GTM Preview Mode Not Working?
2.26. Auto Event Listeners
2.27. Custom AE Listener For Vimeo Tracking
2.28. Data Layer
2.29. Advantage of Data Layer
2.30. What information should you store in a data layer?
2.31. What is a data layer in the context of GTM?
2.32. How Data Layer Works
2.33. Practical Implementation with Data Layer
2.34. Standard Ecommerce with Data Layer
2.35. Event vs Message in Data Layer
2.36. Data Layer in Chrome Console
2.37. Reading Data From The Data Layer
2.38. GA Enhanced Ecommerce with Data Layer
2.39. FB Pixel, GAds Conversion Tracking and Other Ads
2.40. Use WordPress Plugin To Push Data Layer
2.41. Export & Import GTM Container

3. Google Analytics (GA3)

3.1. Introduction To Google Analytics
3.2. Key Features and Capabilities of Google Analytics
3.3. How Google Analytics Works
3.4. Difference Between Free & Premium GA3
3.5. Google Analytics Account Structure
3.6. Creating Google Universal Analytics Account
3.7. Installing the Tracking Code
3.8. Setup GA Demo Account
3.9. GA Admin Section
3.10. Setup Multiple Views
3.11. Navigating GA Interface
3.12. Custom Alert Setup
3.13. Real Time Report
3.14. Audience Report
3.15. Audience Report - User vs Session
3.16. Audience Report - Bounce Rate
3.17. Audience Report - Dimensions vs Metrics
3.18. Audience Report - Demographic & Interest
3.19. Audience Report - Audiences
3.20. Audience Report - Walk Through 01
3.21. Audience Report - Walk Through 02
3.22. Acquisition Reports
3.23. Acquisition Reports - Understanding Source & Medium
3.24. Acquisition Reports - UTM Campaign Builder
3.25. Acquisition Reports - Custom Channel Grouping
3.26. Acquisition Reports - Search Console Integration
3.27. Acquisition Reports - Google Ads Integration
3.28. Acquisition Reports - Walk Through
3.29. Behavior Reports
3.30. Behavior Reports - Custom Content Grouping
3.31. Behavior Reports - Site Search Setup
3.32. Behavior Reports - AdSense Integration
3.33. Behavior Reports - Events Setup
3.34. Behavior Reports - Walk Through
3.35. Conversion Reports
3.36. Setup Goals & Funnels
3.37. Events vs Goals
3.38. GA Annotations
3.39. Cross Domain Tracking
3.40. Sub Domain Tracking
3.41. Custom Dimensions & Metrics
3.42. Custom & Calculated Metrics
3.43. Getting Clean Data
3.44. Advanced Segments & Build Audience
3.45. Different Reporting in GA3
3.46. Data Import Into GA3
3.47. Setup GA Offline Tracking
3.48. How To Measure Your Content Using Page Value
3.49. Enhanced Ecommerce Starter
3.50. Enhanced Ecommerce Reports - Shopping & Checkout Behavior
3.51. Enhanced Ecommerce Reports - Understanding of Shopping Process
3.52. Enhanced Ecommerce Reports - Product Performance
3.53. Enhanced Ecommerce Reports - Sales & Product List Performance
3.54. Enhanced Ecommerce Reports - Marketing
3.55. Enhanced Ecommerce Reports with Segments & Comparison
3.56. DataLayer For Enhanced Ecommerce
3.57. Enhanced Ecommerce - Impression Tracking
3.58. Enhanced Ecommerce - Product Page Tracking
3.59. Enhanced Ecommerce - Add To Cart & Remove Cart Tracking
3.60. Enhanced Ecommerce - Checkout Tracking
3.61. Enhanced Ecommerce - Transaction Tracking
3.62. Enhanced Ecommerce - Marketing & Promotion
3.63. Enhanced Ecommerce - Custom Dimensions & Metrics
3.64. Enhanced Ecommerce - Reporting
3.65. Enhanced Ecommerce - WordPress Site
3.66. Enhanced Ecommerce - Shopify Site
3.67. Enhanced Ecommerce - Other Website
3.68. Google Analytics Audit

4. Google Analytics (GA4)

4.1. Introduction To Google Analytics 4
4.2. History of Google Analytics
4.3. Key Features of GA4
4.4. Why has Google launched GA4 version?
4.5. Key Difference Between GA4 & GA3
4.6. What You Must Understand about GA4
4.7. Creating a GA4 Account and Property
4.8. How the Code Works and What the Code Does
4.9. Installing & Verifying Tracking Code
4.10. Create a GA4 Test Property
4.11. Google Analytics 4 Demo Account
4.12. Administrator Settings in GA4
4.13. Navigating the GA4 Interface
4.14. Events vs. Hits
4.15. Introducing Events in GA4
4.16. Types of GA4 Events - Part 01
4.17. Types of GA4 Events - Part 02
4.18. Introducing Parameters in GA4
4.19. Types of Parameters
4.20. User Properties in GA4
4.21. Introducing Dimensions in GA4
4.22. Types of Dimensions in GA4
4.23. Primary vs Secondary Dimensions
4.24. Introducing Metrics in GA4
4.25. Types of Metrics
4.26. Key Difference Between Dimensions & Metrics
4.27. Introducing Hits in GA4
4.28. Introducing Measurement Protocol
4.29. User Agent, Transport & Payload Data For Measurement Protocol
4.30. Required Parameters for Payload Data in Measurement Protocol
4.31. Understanding of Reports Snapshot & Realtime
4.32. Understanding of Acquisition - User Reports
4.33. Understanding of Acquisition - Traffic Reports
4.34. Understanding of Engagement Overview
4.35. Understanding of Engagement - Events Reports
4.36. Understanding of Engagement - Conversions Reports
4.37. Understanding of Engagement - Pages & Screens Reports
4.38. Understanding of Monetization Reports
4.39. Understanding of Retention Reports
4.40. Understanding of Demographics Reports
4.41. Understanding of Tech Reports
4.42. Modify GA4 Reports & Layouts with Library
4.43. Comparison Feature in GA4
4.44. Google Ads Integration
4.45. Referral Exclusion List in GA4
4.46. Filter Internal or Unwanted Traffic
4.47. Adjust Session & Engaged Sessions Timeout
4.48. Cross Domain Tracking
4.49. Event Setup Details
4.50. Custom Events using GTM
4.51. Parameter Setup with GTM
4.52. Debug View of GA4
4.53. Custom Dimensions To Register Parameter
4.54. Send Event Along with Parameters - Part 01
4.55. Send Event Along with Parameters - Part 02
4.56. Custom Metrics To Register Parameter
4.57. Create Default Events into the GA4
4.58. Setup Conversions
4.59. Naming for Custom Events, Parameters
4.60. Modify Events
4.61. Ecommerce Overview in GA4
4.62. DataLayer For Ecommerce Setup
4.63. GA4 vs GA3 Ecommerce
4.64. Ecommerce Setup using GTM - Product Impression & Click Tracking
4.65. Ecommerce Setup using GTM - Product Page Tracking
4.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc.
4.67. Ecommerce Setup using GTM - Checkout Tracking
4.68. Ecommerce Setup using GTM - Purchase
4.69. Ecommerce Setup using GTM - Marketing & Promotion
4.70. Ecommerce Setup in WordPress
4.71. Ecommerce Setup in Shopify
4.72. Explore Reports and Segments
4.73. How To Create Exploration Report
4.74. Explore Reports - Freeform Analysis
4.75. Explore Reports - Funnel Exploration
4.76. Explore Reports - Path Exploration
4.77. Explore Reports - Segment Overlap
4.78. Explore Reports - Cohort Exploration
4.79. Explore Reports - Lifetime Users
4.80. Explore Reports - Others
4.81. Explore Reports - Making Custom Report - Part 01
4.82. Explore Reports - Making Custom Report - Part 02
4.83. Build Audiences
4.84. Understanding of Attribution Modelling
4.85. Attribution Modeling Reports
view more
FAQs

Do we receive any certification?

Yes. You will receive the individual course completion certificate (digital-copy).

Is this live training or pre-recorded video?

Right now, it’s the OTT platform, which means we are a video-on-demand platform. You have to watch recorded videos.

Why is this course Paid?

We work as a team. We are dedicated to giving support, making new videos to meet trends or latest updates, and troubleshooting.

Is this course a monthly subscription or lifetime?

This course is lifetime access.

Can I cancel my enrollment? Will I get a refund?

Sorry. You can’t get refunded after buying this course.

What payment options are available?

We accept BKash, Bank, Rocket, PayPal, etc.

What tools or resources do I need to attend the training?

You need a laptop, desktop, tablet, or mobile with high-speed internet.

What support will I get?

Live sessions, Email, Call, Group support, etc.

What are the scopes of work after learning this training?

The course is designed from beginner to advanced level learners. You will get in-depth practical sessions with an industry-oriented syllabus. You have a great chance to get a job, start your own business, or do client support on freelancing platforms.

I’d like to learn more about this training, who should I contact?

Please shot a message on live chat or make a call: 01711084441 OR email us at [email protected]
Instructor
University of maryland
PIjush Saha
Pijush has been a data-driven digital marketing strategist for the past 8 years and helping brands grow.
Reviews
Aminul Islam

on Jun 23, 2022

I’ve been working on a Crypto site for a fantastic team and noticed that they have not been using Google Analytics. I decided to take it upon myself to learn and become certified in Google Analytics to help them build a better business and learn what the customers want and need. Without having the necessary data they are flying blind. So far this course is very informative and is giving me a better understanding of just how Google Analytics works and how it can actually help any business. The correct data can really work wonders for any business.
Md taus miah

on Dec 3, 2022

it's very nice and informative course . i am learning so much from this great course . i would say that pijush dada is one of the best person to teach the students of digital marketing .video and sound quality so good .
Gopal Priyo Chakma

on Dec 23, 2022

Really Great Course Ever! I have learned a lot from this Google Analytics (GA4 & GA3) with Google Tag Manager course which is trained by favorite mentor PIjush Saha. He is really good trainer and teaches his students with very effective method. Before enrolled his course I knew nothing about GA,GA4 and GTM. With his best end effective techniques now I learned basic and mid level skill about GTM,GA,GA4. Hope I will be able to go advance level. I recommend this course for every person whom are interested to learn about GTM,GA,GA4 from basic to advance.
Gopal Priyo Chakma

on Dec 23, 2022

Really this course is very effective and practical oriented. I enrolled this course for learning GTM, GA, GA4 from basic to advance. Hopefully I have come to the right place. Pijush Saha sir is awesome mentor and his courses are very informative and professional. I have learned many things short period of time about GTM,GA,GA4. I highly recommend this course for everybody.
🎉 Black Friday উপলক্ষে bongiyo.com এর 🔥 সব কোর্স মাত্র ৬০০০ টাকায়। অফারটি নভেম্বর ৩০, ২০২৪ পর্যন্ত চলবে।
x