Performance Marketing
This Performance Marketing course offers you expertise in the tools and technologies required to become an effective Performance Marketer.
- Google Ads
- Facebook Ads
- Web Analytics
- CRO
- Funnel
- CRM
- Other Advertising platforms
- Offline conversion tracking
- Profit tracking
- Server Side tracking with new tool (Cheap) - alternative to stape.io
- Consent mode tracking
- New user vs returning users
- Lifetime value tracking
- And many more
- Basic knowledge on advertising
- Have mobile or computer
- Eager to learn
Introduction to Performance Marketing
Performance marketing has revolutionized the way businesses approach advertising, pivoting towards results-driven strategies that prioritize measurable outcomes. Unlike traditional marketing methods that often focus on potential exposure or reach, performance marketing centers on definitive actions taken by consumers, be it a click, sale, or lead. This shift not only enhances transparency but also ensures that every dollar spent is accountable, aligning marketing efforts directly with the business's bottom line.
What is Performance Marketing?
Performance marketing is an online advertising strategy that pays for results rather than potential. This model integrates various marketing techniques including affiliate marketing, search engine marketing, and targeted advertising, all governed by the efficiency of the campaigns. It's a dynamic field that aligns marketers’ and advertisers' interests, fostering partnerships where success and compensation are contingent upon achieved results.
The Evolution of Digital Marketing to Performance-Based Models
Digital marketing has undergone significant transformations, transitioning from broad-focus advertising to more targeted, performance-driven campaigns. This evolution reflects advancements in technology and analytics, enabling advertisers to track and analyze the performance of each campaign in real-time. As digital platforms proliferated, businesses demanded more accountability in their advertising spends, leading to the adoption of performance-based models that promise enhanced ROI.
Key Benefits of Adopting Performance Marketing Strategies
The primary allure of performance marketing lies in its ability to directly link marketing spend to actual results. Key benefits include:
Cost Efficiency: You only pay when desired actions are completed.
Transparency and Measurability: Advanced tracking tools provide clear insights into campaign performance.
Flexibility: Marketers can adjust campaigns in real time to optimize results.
Enhanced ROI: Direct correlation between spend and outcome maximizes return on investment.
1. Fundamentals of Performance Marketing
2. Planning & Strategy
3. Deep Dive into Facebook Ads
4. Deep Dive into Google Ads
5. Web Analytics
6. Google Ads Conversion Tracking (Online & Offline)
7. Google Ads Server Side Tracking
8. Facebook Ads Conversion Tracking (Online & Offline)
9. Facebook Conversion API (CAPI) Aka Server Side Tracking
10. CRO Implementation
11. Ecommerce Email Marketing & CRM
12. LinkedIn Conversion Tracking (Client & Server Side)
13. TikTok Conversion Tracking (Client & Server Side)
14. Snapchat Conversion Tracking (Client & Server Side)
15. X (Twitter) Conversion Tracking (Client & Server Side)
16. Pinterest Conversion Tracking (Client & Server Side)
17. Shopify Web Analytics (Custom DataLayer Setup)
18. Advanced Techniques
Gain in-depth knowledge and practical skills to create highly effective and profitable advertising campaigns. Learn from industry-leading experts
