Performance Marketing

This Performance Marketing course offers you expertise in the tools and technologies required to become an effective Performance Marketer.

What you'll learn
  • Google Ads
  • Facebook Ads
  • Web Analytics
  • CRO
  • Funnel
  • CRM
  • Other Advertising platforms
  • Offline conversion tracking
  • Profit tracking
  • Server Side tracking with new tool (Cheap) - alternative to stape.io
  • Consent mode tracking
  • New user vs returning users
  • Lifetime value tracking
  • And many more
Requirements
  • Basic knowledge on advertising
  • Have mobile or computer
  • Eager to learn
Description

Introduction to Performance Marketing

Performance marketing has revolutionized the way businesses approach advertising, pivoting towards results-driven strategies that prioritize measurable outcomes. Unlike traditional marketing methods that often focus on potential exposure or reach, performance marketing centers on definitive actions taken by consumers, be it a click, sale, or lead. This shift not only enhances transparency but also ensures that every dollar spent is accountable, aligning marketing efforts directly with the business's bottom line.

 

What is Performance Marketing?

Performance marketing is an online advertising strategy that pays for results rather than potential. This model integrates various marketing techniques including affiliate marketing, search engine marketing, and targeted advertising, all governed by the efficiency of the campaigns. It's a dynamic field that aligns marketers’ and advertisers' interests, fostering partnerships where success and compensation are contingent upon achieved results.

 

The Evolution of Digital Marketing to Performance-Based Models

Digital marketing has undergone significant transformations, transitioning from broad-focus advertising to more targeted, performance-driven campaigns. This evolution reflects advancements in technology and analytics, enabling advertisers to track and analyze the performance of each campaign in real-time. As digital platforms proliferated, businesses demanded more accountability in their advertising spends, leading to the adoption of performance-based models that promise enhanced ROI.

 

Key Benefits of Adopting Performance Marketing Strategies

The primary allure of performance marketing lies in its ability to directly link marketing spend to actual results. Key benefits include:

 

Cost Efficiency: You only pay when desired actions are completed.

Transparency and Measurability: Advanced tracking tools provide clear insights into campaign performance.

Flexibility: Marketers can adjust campaigns in real time to optimize results.

Enhanced ROI: Direct correlation between spend and outcome maximizes return on investment.

Syllabus

6. Google Ads Conversion Tracking (Online & Offline)

18. Advanced Techniques

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Details

Gain in-depth knowledge and practical skills to create highly effective and profitable advertising campaigns. Learn from industry-leading experts

Instructor
University of maryland
PIjush Saha
Pijush has been a data-driven digital marketing strategist for the past 8 years and helping brands grow.
Reviews
Sohan Rana

on Sep 16, 2024

The Performance Marketing Course exceeded my expectations. It covers everything from paid ads to advanced analytics, and the hands-on projects were incredibly practical. The expert-led modules made complex strategies easy to understand, and I could apply what I learned immediately to improve my campaigns. Plus, the certification gave me a real edge in my career. Highly recommend this course to anyone looking to master performance marketing!"
Azmiry Mahabub

on Oct 1, 2024

Amazing experience! The course was packed with actionable insights on performance marketing and local SEO domination. Sir's guidance was top-notch, and I saw real results fast. Highly recommended for anyone serious about digital marketing!
Shahariar Arefeen khoshnood

on Oct 3, 2024

I've taken a few courses but none of them were as good as this one. The course is complete and informative. The Bongiyo Team really wants their students to do well. The strategies I learned in this course have given me a good return of my money. Highly Recommended and last thing Bongiyo has very good sources of knowledge in the digital marketing industry.
Mahdi Hasan

on Oct 4, 2024

Performance marketing is a results-oriented approach focusing on measurable outcomes, such as conversions and sales. It allows businesses to track their marketing spend effectively, ensuring that every dollar is accounted for. The emphasis on data analytics helps refine strategies and improve ROI. Overall, it’s a powerful tool for driving growth and optimizing campaigns. For performance marketing, BOngiyo is one of the best platforms.
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