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Digital Media Buying & Planning Blueprint

Digital media buying & planning mean the strategic approach to ensure proper ad placement in different platforms. The platforms include social media sites like Facebook, Instagram, Twitter, Linkedin, Youtube, and many more.

5.0 (2)

Syllabus 331

01

1. Welcome

4 Lessons
02

2. Introduction To Media Buying

35 Lessons

2.1. Introduction To Media

Videos .

2.2. Media Buying & Planning

Videos .

2.3. Digital Media Buying

Videos .

2.4. Media vs Advertising

Videos .

2.5. Media in the Marketing Context

Videos .

2.6. Traditional vs Digital Media Buyer

Videos .

2.7. Onboarding Questionnaire Before Start Project

Videos .

2.8. Rate Card of Media Buying in Bangladesh

Videos .

2.9. Months Media Buying Plan

Videos .

2.10. Content in Media Buying

Videos .

2.11. Copywriting in Media Buying

Videos .

2.12. The Game of Pay Per Click (PPC)

Videos .

2.13. 10 Things Must Know Before Doing PPC

Videos .

2.14. What Should You Do Regularly As A PPC Manager?

Videos .

2.15. Understanding of Conversion

Videos .

2.16. Cause & Effect Relationships

Videos .

2.17. 80-20 Rules

Videos .

2.18. Intent vs Identity (Demographic) Marketing

Videos .

2.19. PPC KPIs & Metrics

Videos .

2.20. Ads Budget & ROI Calculator

Videos .

2.21. PPC Math & Calculation

Videos .

2.22. PPC Myth & Reality

Videos .

2.23. Customer Journey

Videos .

2.24. Customer Funnel

Videos .

2.25. Understanding of Campaign Objectives

Videos .

2.26. AND & OR Formula in Media Buying

Videos .

2.27. Brainstorming & Targeting

Videos .

2.28. Buyer Persona Basic - Part 01

Videos .

2.29. Buyer Persona Practical - Part 02

Videos .

2.30. A/B Testing Basic - Part 01

Videos .

2.31. A/B Testing Practical - Part 02

Videos .

2.32. Alpha & Beta Campaign

Videos .

2.33. Landing Page Basic - Part 01

Videos .

2.34. Landing Page Practical - Part 02

Videos .

2.35. Various Types of Ad Format

Videos .
03

3. Google Tag Manager Basic

23 Lessons
04

4. Google Ads

98 Lessons

4.1. Introduction to Google Ads

Videos .

4.2. Creating a New Google Ads Account

Videos .

4.3. Creating a Google Ads Manager Account

Videos .

4.4. Navigating Billing, Payments, and Account Settings

Videos .

4.5. Google Ads Account Administration

Videos .

4.6. Navigating Your Google Ads Account

Videos .

4.7. How Google Ads Works

Videos .

4.8. Understanding of Ads Objectives

Videos .

4.9. Types Of Google Ads

Videos .

4.10. Account and Campaign Structure

Videos .

4.11. Ad Groups, Keywords, and Ads

Videos .

4.12. Ad Policies & Guidelines

Videos .

4.13. Setting Up Your First Campaign

Videos .

4.14. Search Ad - Dynamic Search Ad (DSA)

Videos .

4.15. Search Ad - Responsive Search Ad (RSA)

Videos .

4.16. Search Ad - Expanded Text Ad (ETA)

Videos .

4.17. Keyword Research Basic

Videos .

4.18. Keyword Research with Tools

Videos .

4.19. Keyword Research For PPC

Videos .

4.20. Keyword Match Types

Videos .

4.21. Use Negative Keywords To Increase Profitability

Videos .

4.22. Ad Extensions

Videos .

4.23. Copywriting for Google Ads

Videos .

4.24. Improve Click Through Rate (CTR)

Videos .

4.25. Landing Pages Best Practices

Videos .

4.26. Dynamic Keyword Insertion

Videos .

4.27. IF & Countdown Features

Videos .

4.28. Ad Customizer

Videos .

4.29. Quality Scores

Videos .

4.30. Ad Auction, Ad Rank & Ad Position

Videos .

4.31. Max CPC vs Actual CPC

Videos .

4.32. Budget Over Delivery

Videos .

4.33. Search Term Reports

Videos .

4.34. Why My Ads Not Getting Top Position

Videos .

4.35. Why I Am NOT Getting Sales/Leads?

Videos .

4.36. Ad Optimization & Recommendation

Videos .

4.37. Seeing Your Ads on Google

Videos .

4.38. Single Keyword Ad Group (SKAGs) Method

Videos .

4.39. How To Set Up A Beta Campaign

Videos .

4.40. How To Set Up An Alpha Campaign

Videos .

4.41. Shared Budget in Alpha/Beta Campaigns

Videos .

4.42. Google Ads Desktop Editor - Part 01

Videos .

4.43. Google Ads Desktop Editor - Part 02

Videos .

4.44. Bid Adjustment

Videos .

4.45. Bid & Budget Optimization

Videos .

4.46. Bidding Strategies - Manual

Videos .

4.47. Bidding Strategies - Smart

Videos .

4.48. Portfolio Bidding Strategy

Videos .

4.49. What Are Goals & Conversions?

Videos .

4.50. Conversion Tracking Basic - Part 01

Videos .

4.51. Conversion Tracking with Google Analytics - Part 02

Videos .

4.52. Conversion Tracking with GTM - Part 03

Videos .

4.53. Conversion Tracking with GTM - Part 04

Videos .

4.54. Conversion Tracking with Dynamic Value - Part 05

Videos .

4.55. How To Implement Conversion in Campaigns

Videos .

4.56. Conversions vs All Conversions

Videos .

4.57. Track Phone Number Clicks with GTM - Part 01

Videos .

4.58. Website Call Conversion Tracking with GTM - Part 02

Videos .

4.59. Call Only Ads Setup

Videos .

4.60. How To Create Google Lead Ads

Videos .

4.61. Remarketing Tag Setup with GTM

Videos .

4.62. Remarketing Audience Creation

Videos .

4.63. RLSA Campaign Setup

Videos .

4.64. What Are Labels and Create & Filter Labels

Videos .

4.65. Applying Automated Rules

Videos .

4.66. Google Ads Scripts

Videos .

4.67. Google AdWords Click Fraud

Videos .

4.68. Experiment Campaigns

Videos .

4.69. Tracking Template & Parameters

Videos .

4.70. Targeting Audience Basic - Part

Videos .

4.71. Targeting Audience Practical - Part

Videos .

4.72. Targeting Vs Observation

Videos .

4.73. Google Display Ads Discussion

Videos .

4.75. Display Ad - Smart Display Campaign (SDC)

Videos .

4.76. Display Ad - Gmail & Other Formats

Videos .

4.77. YouTube Ads Discussion

Videos .

4.78. YouTube Ad - Skippable, Bumper & Non-Skippable

Videos .

4.79. YouTube Ad - Outstream & Ad Sequence

Videos .

4.80. YouTube Ad - Homefeed & Other Formats

Videos .

4.81. Connect Google Maps to Google Ads

Videos .

4.82. Local Ad Campaign

Videos .

4.83. Shopping Ad Discussion

Videos .

4.84. Shopping Ad - Merchant Center Requirement

Videos .

4.85. Shopping Ad - Merchant Center Setup

Videos .

4.86. Shopping Ad - Product Feed Setup

Videos .

4.87. Shopping Ad - Standard & Smart Campaign

Videos .

4.88. Fix Misrepresentation Issue & Feed Optimization

Videos .

4.89. Segmentation of Google Ads Reports

Videos .

4.90. PPC Metrics for Different Ads

Videos .

4.91. Advanced Reporting For Clients

Videos .

4.92. Google Data Studio Reporting

Videos .

4.93. App Ad Campaign

Videos .

4.94. Discovery Ad Campaign

Videos .

4.95. Performance Max Campaign

Videos .

4.96. Smart Ad Campaign

Videos .

4.97. Dynamic Remarketing Ad

Videos .

4.98. Google Ad Account Audit & Checklist

Videos .

4.99. Google Ads Certification Exam

Videos .
05

5. Facebook Ads & Marketing

97 Lessons

5.1. Introducing Facebook Ads

Videos .

5.2. How to Create Business Page

Videos .

5.3. How to Optimize Business Page

Videos .

5.4. Understanding of Page Features

Videos .

5.5. Facebook Creator Studio

Videos .

5.6. Content & Context

Videos .

5.7. Creating a New Facebook Ads Account

Videos .

5.8. Understanding Facebook Ads Account Structure

Videos .

5.9. Navigating Billing, Payments, and Account Settings

Videos .

5.10. Understanding of Ads Objectives

Videos .

5.11. Comparison of Ad Objectives

Videos .

5.12. Creating First Campaigns, Ad Sets, and Ads

Videos .

5.13. Duplicating Campaigns, Ad Sets & Ads

Videos .

5.14. Introducing Facebook Business Manager

Videos .

5.15. Business Manager Settings

Videos .

5.16. Domain Verification

Videos .

5.17. Business Manager Verification

Videos .

5.18. Introducing Meta Business Suite

Videos .

5.19. Understanding of Meta Business Suite

Videos .

5.20. How Facebook's News Feed Works

Videos .

5.21. Campaign Budget Optimization (CBO)

Videos .

5.22. Facebook Ads Buying Type

Videos .

5.23. Lifetime Budget vs Daily Budget

Videos .

5.24. Budgeting and Scheduling

Videos .

5.25. Determining Audience Size

Videos .

5.26. Building Audiences - Location, Age, Gender, Language

Videos .

5.27. Building Audiences - Detailed Demographics

Videos .

5.28. Building Audiences - Detailed Interests

Videos .

5.29. Building Audiences - Detailed Behaviors

Videos .

5.30. Building Audiences - Other

Videos .

5.31. Facebook Ad Delivery & Auction System

Videos .

5.32. Facebook Ad Placements

Videos .

5.33. Facebook Ads Bidding Strategy

Videos .

5.34. Facebook Ad Format & Placements by Objectives

Videos .

5.35. Facebook Creative Hub & Ads Inspiration

Videos .

5.36. Facebook Ads Library

Videos .

5.37. Ad Spy Tool

Videos .

5.38. Build A URL Parameter

Videos .

5.39. Facebook Ads Learning Phase & Learning Limited

Videos .

5.40. Ad Policies & Guidelines

Videos .

5.41. Understanding the Events Manager Dashboard

Videos .

5.42. What is Facebook Pixel and How it Works?

Videos .

5.43. Importance of Pixel & Seasoning The Pixel

Videos .

5.44. How Pixel uses Cookies - FBP and FBC Cookies

Videos .

5.45. What are the different ways to Install Facebook Pixel

Videos .

5.46. How to Install the Pixel using Partner Integration of Facebook?

Videos .

5.47. How to Install the Pixel by Hardcoding on the website?

Videos .

5.48. The Automatic Event Setup Tool - No Coding Required

Videos .

5.49. How to install Pixel using a Plugin in Wordpress?

Videos .

5.50. How to Install the Pixel using Google Tag Manager

Videos .

5.51. How to Install the Pixel using Custom Templates in GTM

Videos .

5.52. What are dataLayers and its Importance?

Videos .

5.53. Standard Events & Custom Events and their Syntaxes?

Videos .

5.54. How to Implement Multiple Pixels & Block Irrelevant Website?

Videos .

5.55. Understaning of Parameters & Properties

Videos .

5.56. Facebook Events - Track PageViews, Search Pages

Videos .

5.57. Facebook Events - Track Lead, Call, Register

Videos .

5.58. Facebook Events - Track Category Pages & Others

Videos .

5.59. Facebook Events - Track Product, Add To Cart, Checkout

Videos .

5.60. Facebook Events - Track Purchase & Value

Videos .

5.61. Complete Ecommerce Tracking with GTM Template

Videos .

5.62. Understanding of IOS 14 Updates & Conversion API

Videos .

5.63. How To Setup Aggregated Event Measurement

Videos .

5.64. Commerce Manager & Catalogue Setup

Videos .

5.65. Microdata - OpenGraph, JSON, and Schema Formats

Videos .

5.66. Pixel for Dynamic Ads & Supplementary Feed

Videos .

5.67. Create Image, Video & Carousel Ads

Videos .

5.68. Create Stories, Collection & Instant Experience Ads

Videos .

5.69. What is Custom Conversion & Setup Custom Conversions

Videos .

5.70. Use Custom Conversions in Ad & Add in Reporting

Videos .

5.71. How To Create Core Audience

Videos .

5.72. Custom Audience & Different Sources - Part 01

Videos .

5.73. Creating Custom Audience - Part 02

Videos .

5.74. Creating Custom Audience - Part 03

Videos .

5.75. How To Create Lookalike Audience

Videos .

5.76. How To Implement Dynamic Creative

Videos .

5.77. How To Setup A/B Campaign

Videos .

5.78. How To Setup CBO Campaign

Videos .

5.79. How To Setup Automated Rules

Videos .

5.80. Page Posts Feature

Videos .

5.81. How To Setup Multiple Business Locations

Videos .

5.82. What is Branded Content & How To Setup in Ads

Videos .

5.83. Special Category Ads & Audiences

Videos .

5.84. Attribution Window & Enable Pixel in Campaign

Videos .

5.85. Awareness Ads - Reach, Brand Awareness & Video

Videos .

5.86. Traffic Ads - Website, Message, Whatsapp, Call

Videos .

5.87. Engagement Ads - Posts, Message, Video, Likes & Events

Videos .

5.88. Leads Ads - Lead Form, Message, Call

Videos .

5.89. Sales Ads - Conversions, Catalog Sales, Messages

Videos .

5.90. Dynamic Ads & Other Ads

Videos .

5.91. Audience Breakdown Reports

Videos .

5.92. Understanding of Different Metrics & KPIs

Videos .

5.93. Reporting on Ecommerce Metrics

Videos .

5.94. Facebook Detailed Reporting

Videos .

5.95. Facebook Rerports with Google Data Studio

Videos .

5.96. Other Reporting

Videos .

5.97. Facebook Blueprint Certification

Videos .
06

6. Pinterest Ads

5 Lessons
07

7. Twitter Ads

4 Lessons
08

8. Bing / Microsoft Ads

10 Lessons
09

9. Native Ads

6 Lessons
10

11. Adroll Ad

14 Lessons
11

12. Amazon Advertising

3 Lessons
12

14. Instagram Ads

7 Lessons
13

16. Tiktok Ads

25 Lessons

Have you ever thought about how perfect ads take place in the relevant content on the internet? If you wonder, that's the outcome of the combination of digital media buying and planning. In this evolving offline business market, both of them are growing a lot of importance among marketers.

 

Since the customers are interested in buying products online rather than offline, digital media marketing is progressing a lot. However, every successful marketing plan requires proper utilization. Likewise, it applies to a digital media business. That's why choosing the right strategies can bring out the best in business.

 

If you are looking for advanced media buying training in Bangladesh, we are here for you. We have a well-organized course outline for the ease of the trainees. Also, we are offering media planning training along with it to clear your idea about both of them. Before we give you the overall detail about our course, let's gain some basic concepts about digital media buying and planning.

 

The ultimate goal of this course is to help the learners understand the working principle of media buying and planning. Most importantly, both actions are equally crucial for a successful marketing plan. Media buyers have to collaborate with media planners to fulfill the common goal on behalf of their clients. In fact, a successful ad campaign is inconceivable without the application of media buying and planning.

 

No matter how much effort you give, proper ad placement is essential to succeed in this platform. For this reason, finding the appropriate context can be a tricky approach.

 

Why Should You Know

Frankly speaking, many don't understand the real theme of digital media buying. Instead, they just go for learning it without proper knowledge. But there are certain aspects which are vital before you enroll in any media buying training. Have a look at some of them:

  •  First of all, this sector is growing at an astonishing rate. A few years ago, not many marketers didn't want to invest money in digital media buying. Day by day, marketing strategies have developed a lot. Hence, ads are turning into an effective way to allure the customers. You can expect to build a promising future by learning media buying.
  •  Secondly, if you own a business, selecting the right audiences is vital. Digital media buying will help you out to reach the targeted customers whom you want to attract.
  •  Nowadays, brand promotion solely depends on this. Properly promoting the brand can help you reach the customers. Thus, digital media buying comes handy by cooperating with you to buy the right digital media.

 

Importance in Career

Business depends on so many things. But if you tell me to choose one of the important ones, I will surely pick digital media buying. Media buying plays a vital role to fulfill the objectives of a marketing campaign. Moreover, it is significant in building up your career. Here are some of the crucial career aspects of digital media buying:

  • With the ever-growing demand for ads to grab customer attention, this sector is escalating. So many agencies are stepping up to provide media buying services in Bangladesh. Undoubtedly, they are creating plenty of scopes to make your career in this sector shortly.
  • Every day the marketing strategies are taking a new turn. Keeping this mind, you have to be up-to-date with the recent trends to understand the customer's mindset. That's why brand owners are taking the help of media buyers and media planners to improve their business plans.
  • Many advertising agencies receive the demand of various clients to run successful ad campaigns for their products. To fulfill their requirement, a media planner develops necessary marketing plans. So agencies are showing interest in recruiting media planners for client satisfaction.
  • Alongside a media planner, a media buyer also contributes to an effective marketing campaign. You can take a strategic approach regarding media planning. But a media buyer will apply the media planner's strategy into the real action. Therefore, the agencies just can't ignore the importance of a media buyer. Eventually, that can hand you various media buying jobs like media buying specialists, media buying strategist, etc.
  • Plenty of freelancing job opportunities are available worldwide for the increasing need of ads to drive traffic. If you can be proficient in any of these, you can manage a decent amount of works in Upwork or Fiverr.

 

Who Should Learn

Let me guess you are a business owner and need your products' promotion. In that case, learning digital media buying can be beneficial to you. Thus, you can apply business strategies by your own merit without anyone's help.

 

Negotiating the price of ad placement in different media is a necessary skill in this area. In case you have negotiable skills, you can learn about media buying.

 

Besides, if you find an interest in online media marketing, digital media planning is an excellent choice for you. The way media planners keep eyes on the client's requirement & customer interest is very crucial. Proper knowledge about these things will lead you to a convenient situation to learn media planning.

 

Why Should You Buy This Course

Both media buying and planning are tricky. If you just go for them without learning correctly, you might fall in deep trouble. Keeping this in mind, we have introduced an innovative online media buying course for you. Planning to spend money on a digital marketing course in Dhaka? Our course is well worth it. To help you build an ideal career in this sector, we are committed enough to provide you the best media buying course in Bangladesh.

 

So many digital marketing companies offer media buying training courses in Bangladesh. But we believe our course outline is simple enough to make you understand both the segments. Our course will explain in detail the strategies to put the right ads for the right audiences.

 

Every media buying training class in our course will provide sufficient knowledge about different categories of media buying and planning. If you opt to be a successful media buying expert in Bangladesh, our course will guide you towards your goal. Don't hesitate if you are a fresher in this sector. As long as you have dedication & passion for the work, we are here to instruct you.

 

In a nutshell, digital media buying & planning is an advanced arena in digital marketing. People dip into this arena without understanding the concept mostly. Later, that brings massive failure for their career. That's why we have taken the responsibility to nurture your digital marketing skill.

 

What if you are a newbie who wants to make a career in this sector? No problem. Our course design is very much smooth & favorable. So you can quickly adapt to our media buying course.

 

We are a reliable company that welcomes all types of learners to receive freelancing training in Bangladesh. You will come to know about so many new things at the end of this course, trust me. 

 

We can promise that if you are passionate and committed to building your future in this sector, our course will help you succeed in the long run.

FAQ

Do we receive any certification?
Yes. You will receive the individual course completion certificate (digital-copy).
Is this live training or pre-recorded video?
Right now, it’s the OTT platform, which means we are a video-on-demand platform. You have to watch recorded videos.
Why is this course Paid?
We work as a team. We are dedicated to giving support, making new videos to meet trends or latest updates, and troubleshooting.
Is this course a monthly subscription or lifetime?
This course is lifetime access.
Can I cancel my enrollment? Will I get a refund?
Sorry. You can’t get refunded after buying this course.
What payment options are available?
We accept BKash, Bank, Rocket, PayPal, etc.
What tools or resources do I need to attend the training?
You need a laptop, desktop, tablet, or mobile with high-speed internet.
What support will I get?
Live sessions, Email, Call, Group support, etc.
What are the scopes of work after learning this training?
The course is designed from beginner to advanced level learners. You will get in-depth practical sessions with an industry-oriented syllabus. You have a great chance to get a job, start your own business, or do client support on freelancing platforms.
I’d like to learn more about this training, who should I contact?
Please shot a message on live chat or make a call: 01711084441 OR email us at [email protected]

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

2 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Ahsan Sujon on Jun 22, 2022

I am totally a beginner in digital media buying and this course provided me great value. It covered each and everything. The explanation is very simple and understandable for a newbie like me. I am happy that I took this course.

Nazmul Arefeen on Jun 22, 2022

দাদা এখানে প্রত্যেকটা বিষয় বিস্তারিত ভাবে আলোচনা করেছে, আমি অনেক দিন বাংলায় ডিজিটাল মিডিয়া বায়িং কোর্স খুঁজে পাইনি, শেষমেষ বঙ্গীয়তে পেলাম, এখন আমার মিডিয়া বায়িং ক্লায়েন্ট এর কাজ করা অনেক ইজি হয়ে গেছে, এই কোর্স আমার ভালো লাগছে, আশা করি আপনারও ভালো লাগবে।

Digital Media Buying & Planning Blueprint
365 Days

Tk 2,999 Tk 5,000 40% OFF


What's Included

  • 331 Lessons
  • 0 Downloadable Resources
  • 2597 Students Enroll
  • 20 Hours
  • Certificate Included
  • Online Accessibility