Bongiysite

Digital Media Buying & Planning Blueprint

2.23. Customer Journey

Tk 5,000
Upcoming

Already purchased? To view Sign In

Digital media buying & planning mean the strategic approach to ensure proper ad placement in different platforms. The platforms include social media sites like Facebook, Instagram, Twitter, Linkedin, Youtube, and many more.

resently

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

2 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Ahsan Sujon on Jun 22, 2022

I am totally a beginner in digital media buying and this course provided me great value. It covered each and everything. The explanation is very simple and understandable for a newbie like me. I am happy that I took this course.

Nazmul Arefeen on Jun 22, 2022

দাদা এখানে প্রত্যেকটা বিষয় বিস্তারিত ভাবে আলোচনা করেছে, আমি অনেক দিন বাংলায় ডিজিটাল মিডিয়া বায়িং কোর্স খুঁজে পাইনি, শেষমেষ বঙ্গীয়তে পেলাম, এখন আমার মিডিয়া বায়িং ক্লায়েন্ট এর কাজ করা অনেক ইজি হয়ে গেছে, এই কোর্স আমার ভালো লাগছে, আশা করি আপনারও ভালো লাগবে।

Syllabus

01

1. Welcome

4 Lessons

1.1. Welcome

Videos .

1.2. What & How Will You Learn

Videos .

1.3. Copyright

Videos .

1.4. Inspiration & Habit

Videos .
02

2. Introduction To Media Buying

35 Lessons

2.1. Introduction To Media

Videos .

2.2. Media Buying & Planning

Videos .

2.3. Digital Media Buying

Videos .

2.4. Media vs Advertising

Videos .

2.5. Media in the Marketing Context

Videos .

2.6. Traditional vs Digital Media Buyer

Videos .

2.7. Onboarding Questionnaire Before Start Project

Videos .

2.8. Rate Card of Media Buying in Bangladesh

Videos .

2.9. Months Media Buying Plan

Videos .

2.10. Content in Media Buying

Videos .

2.11. Copywriting in Media Buying

Videos .

2.12. The Game of Pay Per Click (PPC)

Videos .

2.13. 10 Things Must Know Before Doing PPC

Videos .

2.14. What Should You Do Regularly As A PPC Manager?

Videos .

2.15. Understanding of Conversion

Videos .

2.16. Cause & Effect Relationships

Videos .

2.17. 80-20 Rules

Videos .

2.18. Intent vs Identity (Demographic) Marketing

Videos .

2.19. PPC KPIs & Metrics

Videos .

2.20. Ads Budget & ROI Calculator

Videos .

2.21. PPC Math & Calculation

Videos .

2.22. PPC Myth & Reality

Videos .

2.23. Customer Journey

Videos .

2.24. Customer Funnel

Videos .

2.25. Understanding of Campaign Objectives

Videos .

2.26. AND & OR Formula in Media Buying

Videos .

2.27. Brainstorming & Targeting

Videos .

2.28. Buyer Persona Basic - Part 01

Videos .

2.29. Buyer Persona Practical - Part 02

Videos .

2.30. A/B Testing Basic - Part 01

Videos .

2.31. A/B Testing Practical - Part 02

Videos .

2.32. Alpha & Beta Campaign

Videos .

2.33. Landing Page Basic - Part 01

Videos .

2.34. Landing Page Practical - Part 02

Videos .

2.35. Various Types of Ad Format

Videos .
03

3. Google Tag Manager Basic

23 Lessons

3.1. What is Google Tag Manager

Videos .

3.2. Create GTM Account

Videos .

3.3. Install Google Tag Manager

Videos .

3.4. Account Overview

Videos .

3.5. Tags, Triggers & Variables

Videos .

3.6. Quick Intro To Google Analytics

Videos .

3.7. GTM Preview Mode

Videos .

3.8. Testing & Publish Tags

Videos .

3.9. Sandbox Website

Videos .

3.10. Delete Container or Account

Videos .

3.11. Data Layer

Videos .

3.12. Advantage of Data Layer

Videos .

3.13. What information should you store in a data layer?

Videos .

3.14. What is a data layer in the context of GTM?

Videos .

3.15. How Data Layer Works

Videos .

3.16. Practical Implementation with Data Layer

Videos .

3.17. Standard Ecommerce with Data Layer

Videos .

3.18. Event vs Message in Data Layer

Videos .

3.19. Data Layer in Chrome Console

Videos .

3.20. Reading Data From The Data Layer

Videos .

3.21. FB Pixel, GAds Conversion Tracking and Other Ads

Videos .

3.22. Use WordPress Plugin To Push Data Layer

Videos .

3.23. Export & Import GTM Container

Videos .
04

4. Google Ads

98 Lessons

4.1. Introduction to Google Ads

Videos .

4.2. Creating a New Google Ads Account

Videos .

4.3. Creating a Google Ads Manager Account

Videos .

4.4. Navigating Billing, Payments, and Account Settings

Videos .

4.5. Google Ads Account Administration

Videos .

4.6. Navigating Your Google Ads Account

Videos .

4.7. How Google Ads Works

Videos .

4.8. Understanding of Ads Objectives

Videos .

4.9. Types Of Google Ads

Videos .

4.10. Account and Campaign Structure

Videos .

4.11. Ad Groups, Keywords, and Ads

Videos .

4.12. Ad Policies & Guidelines

Videos .

4.13. Setting Up Your First Campaign

Videos .

4.14. Search Ad - Dynamic Search Ad (DSA)

Videos .

4.15. Search Ad - Responsive Search Ad (RSA)

Videos .

4.16. Search Ad - Expanded Text Ad (ETA)

Videos .

4.17. Keyword Research Basic

Videos .

4.18. Keyword Research with Tools

Videos .

4.19. Keyword Research For PPC

Videos .

4.20. Keyword Match Types

Videos .

4.21. Use Negative Keywords To Increase Profitability

Videos .

4.22. Ad Extensions

Videos .

4.23. Copywriting for Google Ads

Videos .

4.24. Improve Click Through Rate (CTR)

Videos .

4.25. Landing Pages Best Practices

Videos .

4.26. Dynamic Keyword Insertion

Videos .

4.27. IF & Countdown Features

Videos .

4.28. Ad Customizer

Videos .

4.29. Quality Scores

Videos .

4.30. Ad Auction, Ad Rank & Ad Position

Videos .

4.31. Max CPC vs Actual CPC

Videos .

4.32. Budget Over Delivery

Videos .

4.33. Search Term Reports

Videos .

4.34. Why My Ads Not Getting Top Position

Videos .

4.35. Why I Am NOT Getting Sales/Leads?

Videos .

4.36. Ad Optimization & Recommendation

Videos .

4.37. Seeing Your Ads on Google

Videos .

4.38. Single Keyword Ad Group (SKAGs) Method

Videos .

4.39. How To Set Up A Beta Campaign

Videos .

4.40. How To Set Up An Alpha Campaign

Videos .

4.41. Shared Budget in Alpha/Beta Campaigns

Videos .

4.42. Google Ads Desktop Editor - Part 01

Videos .

4.43. Google Ads Desktop Editor - Part 02

Videos .

4.44. Bid Adjustment

Videos .

4.45. Bid & Budget Optimization

Videos .

4.46. Bidding Strategies - Manual

Videos .

4.47. Bidding Strategies - Smart

Videos .

4.48. Portfolio Bidding Strategy

Videos .

4.49. What Are Goals & Conversions?

Videos .

4.50. Conversion Tracking Basic - Part 01

Videos .

4.51. Conversion Tracking with Google Analytics - Part 02

Videos .

4.52. Conversion Tracking with GTM - Part 03

Videos .

4.53. Conversion Tracking with GTM - Part 04

Videos .

4.54. Conversion Tracking with Dynamic Value - Part 05

Videos .

4.55. How To Implement Conversion in Campaigns

Videos .

4.56. Conversions vs All Conversions

Videos .

4.57. Track Phone Number Clicks with GTM - Part 01

Videos .

4.58. Website Call Conversion Tracking with GTM - Part 02

Videos .

4.59. Call Only Ads Setup

Videos .

4.60. How To Create Google Lead Ads

Videos .

4.61. Remarketing Tag Setup with GTM

Videos .

4.62. Remarketing Audience Creation

Videos .

4.63. RLSA Campaign Setup

Videos .

4.64. What Are Labels and Create & Filter Labels

Videos .

4.65. Applying Automated Rules

Videos .

4.66. Google Ads Scripts

Videos .

4.67. Google AdWords Click Fraud

Videos .

4.68. Experiment Campaigns

Videos .

4.69. Tracking Template & Parameters

Videos .

4.70. Targeting Audience Basic - Part

Videos .

4.71. Targeting Audience Practical - Part

Videos .

4.72. Targeting Vs Observation

Videos .

4.73. Google Display Ads Discussion

Videos .

4.75. Display Ad - Smart Display Campaign (SDC)

Videos .

4.76. Display Ad - Gmail & Other Formats

Videos .

4.77. YouTube Ads Discussion

Videos .

4.78. YouTube Ad - Skippable, Bumper & Non-Skippable

Videos .

4.79. YouTube Ad - Outstream & Ad Sequence

Videos .

4.80. YouTube Ad - Homefeed & Other Formats

Videos .

4.81. Connect Google Maps to Google Ads

Videos .

4.82. Local Ad Campaign

Videos .

4.83. Shopping Ad Discussion

Videos .

4.84. Shopping Ad - Merchant Center Requirement

Videos .

4.85. Shopping Ad - Merchant Center Setup

Videos .

4.86. Shopping Ad - Product Feed Setup

Videos .

4.87. Shopping Ad - Standard & Smart Campaign

Videos .

4.88. Fix Misrepresentation Issue & Feed Optimization

Videos .

4.89. Segmentation of Google Ads Reports

Videos .

4.90. PPC Metrics for Different Ads

Videos .

4.91. Advanced Reporting For Clients

Videos .

4.92. Google Data Studio Reporting

Videos .

4.93. App Ad Campaign

Videos .

4.94. Discovery Ad Campaign

Videos .

4.95. Performance Max Campaign

Videos .

4.96. Smart Ad Campaign

Videos .

4.97. Dynamic Remarketing Ad

Videos .

4.98. Google Ad Account Audit & Checklist

Videos .

4.99. Google Ads Certification Exam

Videos .
05

5. Facebook Ads & Marketing

97 Lessons

5.1. Introducing Facebook Ads

Videos .

5.2. How to Create Business Page

Videos .

5.3. How to Optimize Business Page

Videos .

5.4. Understanding of Page Features

Videos .

5.5. Facebook Creator Studio

Videos .

5.6. Content & Context

Videos .

5.7. Creating a New Facebook Ads Account

Videos .

5.8. Understanding Facebook Ads Account Structure

Videos .

5.9. Navigating Billing, Payments, and Account Settings

Videos .

5.10. Understanding of Ads Objectives

Videos .

5.11. Comparison of Ad Objectives

Videos .

5.12. Creating First Campaigns, Ad Sets, and Ads

Videos .

5.13. Duplicating Campaigns, Ad Sets & Ads

Videos .

5.14. Introducing Facebook Business Manager

Videos .

5.15. Business Manager Settings

Videos .

5.16. Domain Verification

Videos .

5.17. Business Manager Verification

Videos .

5.18. Introducing Meta Business Suite

Videos .

5.19. Understanding of Meta Business Suite

Videos .

5.20. How Facebook's News Feed Works

Videos .

5.21. Campaign Budget Optimization (CBO)

Videos .

5.22. Facebook Ads Buying Type

Videos .

5.23. Lifetime Budget vs Daily Budget

Videos .

5.24. Budgeting and Scheduling

Videos .

5.25. Determining Audience Size

Videos .

5.26. Building Audiences - Location, Age, Gender, Language

Videos .

5.27. Building Audiences - Detailed Demographics

Videos .

5.28. Building Audiences - Detailed Interests

Videos .

5.29. Building Audiences - Detailed Behaviors

Videos .

5.30. Building Audiences - Other

Videos .

5.31. Facebook Ad Delivery & Auction System

Videos .

5.32. Facebook Ad Placements

Videos .

5.33. Facebook Ads Bidding Strategy

Videos .

5.34. Facebook Ad Format & Placements by Objectives

Videos .

5.35. Facebook Creative Hub & Ads Inspiration

Videos .

5.36. Facebook Ads Library

Videos .

5.37. Ad Spy Tool

Videos .

5.38. Build A URL Parameter

Videos .

5.39. Facebook Ads Learning Phase & Learning Limited

Videos .

5.40. Ad Policies & Guidelines

Videos .

5.41. Understanding the Events Manager Dashboard

Videos .

5.42. What is Facebook Pixel and How it Works?

Videos .

5.43. Importance of Pixel & Seasoning The Pixel

Videos .

5.44. How Pixel uses Cookies - FBP and FBC Cookies

Videos .

5.45. What are the different ways to Install Facebook Pixel

Videos .

5.46. How to Install the Pixel using Partner Integration of Facebook?

Videos .

5.47. How to Install the Pixel by Hardcoding on the website?

Videos .

5.48. The Automatic Event Setup Tool - No Coding Required

Videos .

5.49. How to install Pixel using a Plugin in Wordpress?

Videos .

5.50. How to Install the Pixel using Google Tag Manager

Videos .

5.51. How to Install the Pixel using Custom Templates in GTM

Videos .

5.52. What are dataLayers and its Importance?

Videos .

5.53. Standard Events & Custom Events and their Syntaxes?

Videos .

5.54. How to Implement Multiple Pixels & Block Irrelevant Website?

Videos .

5.55. Understaning of Parameters & Properties

Videos .

5.56. Facebook Events - Track PageViews, Search Pages

Videos .

5.57. Facebook Events - Track Lead, Call, Register

Videos .

5.58. Facebook Events - Track Category Pages & Others

Videos .

5.59. Facebook Events - Track Product, Add To Cart, Checkout

Videos .

5.60. Facebook Events - Track Purchase & Value

Videos .

5.61. Complete Ecommerce Tracking with GTM Template

Videos .

5.62. Understanding of IOS 14 Updates & Conversion API

Videos .

5.63. How To Setup Aggregated Event Measurement

Videos .

5.64. Commerce Manager & Catalogue Setup

Videos .

5.65. Microdata - OpenGraph, JSON, and Schema Formats

Videos .

5.66. Pixel for Dynamic Ads & Supplementary Feed

Videos .

5.67. Create Image, Video & Carousel Ads

Videos .

5.68. Create Stories, Collection & Instant Experience Ads

Videos .

5.69. What is Custom Conversion & Setup Custom Conversions

Videos .

5.70. Use Custom Conversions in Ad & Add in Reporting

Videos .

5.71. How To Create Core Audience

Videos .

5.72. Custom Audience & Different Sources - Part 01

Videos .

5.73. Creating Custom Audience - Part 02

Videos .

5.74. Creating Custom Audience - Part 03

Videos .

5.75. How To Create Lookalike Audience

Videos .

5.76. How To Implement Dynamic Creative

Videos .

5.77. How To Setup A/B Campaign

Videos .

5.78. How To Setup CBO Campaign

Videos .

5.79. How To Setup Automated Rules

Videos .

5.80. Page Posts Feature

Videos .

5.81. How To Setup Multiple Business Locations

Videos .

5.82. What is Branded Content & How To Setup in Ads

Videos .

5.83. Special Category Ads & Audiences

Videos .

5.84. Attribution Window & Enable Pixel in Campaign

Videos .

5.85. Awareness Ads - Reach, Brand Awareness & Video

Videos .

5.86. Traffic Ads - Website, Message, Whatsapp, Call

Videos .

5.87. Engagement Ads - Posts, Message, Video, Likes & Events

Videos .

5.88. Leads Ads - Lead Form, Message, Call

Videos .

5.89. Sales Ads - Conversions, Catalog Sales, Messages

Videos .

5.90. Dynamic Ads & Other Ads

Videos .

5.91. Audience Breakdown Reports

Videos .

5.92. Understanding of Different Metrics & KPIs

Videos .

5.93. Reporting on Ecommerce Metrics

Videos .

5.94. Facebook Detailed Reporting

Videos .

5.95. Facebook Rerports with Google Data Studio

Videos .

5.96. Other Reporting

Videos .

5.97. Facebook Blueprint Certification

Videos .
06

6. Pinterest Ads

5 Lessons

6.1. Introduction To Pinterest Ads

Videos .

6.2. Pinterest Trends Tools

Videos .

6.3. Pinterest Ads Campaign Set Up

Videos .

6.4. How To Create Ads That Convert

Videos .

6.5. Install Pinterest Pixel With GTM

Videos .
07

7. Twitter Ads

4 Lessons

7.1. Why Advertise on Twitter

Videos .

7.2. Setup Your AD Account

Videos .

7.3. Create Ad Campaign

Videos .

7.4. Setting up Your Twitter Pixel & Events with GTM

Videos .
08

8. Bing / Microsoft Ads

10 Lessons

8.1. Introduction To Microsoft Ads (Bing Ads)

Videos .

8.2. How to Create Microsoft Ads Account

Videos .

8.3. Different types of Ads in Microsoft Ads

Videos .

8.4. Keyword Research for Search Ads

Videos .

8.5. Create Search Ads

Videos .

8.6. What are the Extensions in Microsoft Ads

Videos .

8.8. Create Audience Ad Campaign (Native Ads)

Videos .

8.10. How to Create Conversion Goals

Videos .

8.11. How to Create Remarketing Audience

Videos .

8.12. Merchant Center with Feed & Shopping Campaigns

Videos .
09

9. Native Ads

6 Lessons

9.1. Introduction To Native Advertising

Videos .

9.2. Content Formats & Native Advertising

Videos .

9.3. Native Advertising Challenges And Mistakes

Videos .

9.4. Create Ad Manager Account

Videos .

9.5. Setup Native Ad Campaign

Videos .

9.6. Pixel & Conversion Tracking

Videos .
10

11. Adroll Ad

14 Lessons

11.1 What is AdRoll

Videos .

11.2 What is AdChoice

Videos .

11.3 AdRoll Account Setup

Videos .

11.4 Smart Pixel Setup with GTM

Videos .

11.5 Connect Social Accounts

Videos .

11.6 Connect Email List

Videos .

11.7 Upgrade To Marketing Plan

Videos .

11.8 Premium Features Implementation

Videos .

11.9 Custom Audience Creation

Videos .

11.10 Setup First Campaing in AdRoll

Videos .

11.11 Placements Where Your Ads Served

Videos .

11.12 Social Ads Not Serving Anymore

Videos .

11.13 Retargeting vs Lookalike vs Contextual

Videos .

11.14 How Make Creatives in AdRoll

Videos .
11

12. Amazon Advertising

3 Lessons

12.1. Amazon Ads Overview

Videos .

12.2. Set Up Amazon Ad Campaign

Videos .

12.3. Amazon Ads Reporting

Videos .
12

14. Instagram Ads

7 Lessons

14.1. Connect Business Manager & Page

Videos .

14.2. Instagram Ad Objectives & Placements

Videos .

14.3. How to set up a business account on Instagram

Videos .

14.4. Set Up Campaign in Instagram in Mobile Apps

Videos .

14.5. Set Up Campaign in Instagram in Ad Manager

Videos .

14.6. Instagram Ads with Remarketing Audience

Videos .

14.7. Live Instagram

Videos .
13

16. Tiktok Ads

25 Lessons

16.1. TikTok Ads Breakdown

Videos .

16.2. TikTok Ad Manager Account Creation

Videos .

16.3. Business Center & Ad Account Creation

Videos .

16.4. Ad Objectives

Videos .

16.5. Connect Tiktok Account

Videos .

16.6. Setup First Campaign

Videos .

16.7. How To Setup Pixel

Videos .

16.8. Different Events & Parameters

Videos .

16.9. Practical Implementation of Pixel, Event & Paramets

Videos .

16.10. How To Manage Comments

Videos .

16.11. Various Ad Campaigns Setup

Videos .

16.12. TikTok Spark Ad

Videos .

16.14. Hashtag Audience Strategy

Videos .

16.15. TikTok Ad Audiences - Part 01

Videos .

16.16. TikTok Ad Audiences - Part 02

Videos .

16.17. TikTok Ads Retargeting

Videos .

16.18. TikTok Ads Not Spending

Videos .

16.19. TikTok Top Performing Ads Tool

Videos .

16.20. TikTok Data-Driven Ad Performance

Videos .

16.21. TikTok Ad Messaging Tips

Videos .

16.22. TikTok Ad Creative Options

Videos .

16.23. Different Types of Ads

Videos .

16.24. TikTok Ad Scaling

Videos .

16.25. Reporting & KPIs

Videos .

16.26. Audience Insights To Research Audience

Videos .