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Complete Email Marketing with Mailchimp: Beginner to Advanced

1.4. Email Marketing Algorithms

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Learn email marketing with Mailchimp from beginner to advanced. Master campaigns, automation, segmentation, and analytics to grow your business.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Syllabus

01

Introduction To Email Marketing

4 Lessons

1.1. What is email marketing and why it matters

Videos .

1.2. Types of email marketing campaigns

Videos .

1.3. Email Marketing Jargon Guide

Videos .

1.4. Email Marketing Algorithms

Videos .
02

Getting Started with Mailchimp

4 Lessons

2.1. Compare Email Marketing Platforms

Videos .

2.2. Mailchimp Setup

Videos .

2.3. Importing contacts safely and legally

Videos .

2.4. Setup Email Campaign

Videos .
03

List Building Strategies, Segmentation and Tags

4 Lessons

3.1. Creating effective opt-in forms

Videos .

3.2. Embedded forms, and landing pages

Videos .

3.3. Using tags effectively

Videos .

3.4. Segmentation strategies

Videos .
04

Domain Authentication and Deliverability Setup

4 Lessons

4.1. Authenticate Domain with DNS, DKIM, DMark

Videos .

4.2. Email Verification

Videos .

4.3. Adding Your Brand Assets & Social Profiles

Videos .

4.4. Integration with Platforms

Videos .
05

Automation & Final Campaign

5 Lessons

5.1. Build Automation - Part 01

Videos .

5.2. Build Automation - Part 02

Videos .

5.3. Email Subjects, Body Template

Videos .

5.4. Setup Mutivariate Campaign

Videos .

5.5. Final Reporting

Videos .