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Text ad copywriting formulas
The Russell Brunson “get this without that ” formula.
The “get this without that” formula is great a way to engage your searcher on an emotional level. This formula helps you write ads that speak to the benefit the searcher wants, while reassuring they won’t experience the pain or frustration they don’t want.
Here are some examples of what this formula looks like:
“Lose weight without dieting”
“Design your dream home without a contractor”
“Make delicious dinners in minutes”
Here’s how to use this formula for your product or service:
Get this – the compelling benefit your product or service offers, without that – The main pain point or frustration your product or service relieves.
Attention + Interest + Urgency formula
The most tried and true copywriting formula is AIDA – [attention, interest, desire, action].
Attention + Interest + Urgency is like a condensed version of the AIDA formula. Here’s a template you can use for this formula.
Headline = Attract Attention (be relevant)
Description line two = generate interest (be useful)
Description line three = ask for the click (show value)
Product + Benefit formula
The product plus benefit formula was evident in each of the ads we dissected in this post. It’s simple way to write your headline and build out your descriptions.
Here are some examples of the Product + Benefit formula
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