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Server Side Tagging with Google Tag Manager

2.3. Install Google Tag Manager

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Take your Google Tag Manager (GTM) skills to the next level with Server-Side Tagging! Learn how to enhance data privacy, reduce tracking errors, and improve website performance by shifting tracking to a server-side container.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

11 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Belayet Himu on Dec 09, 2022

This is very Professional level Course & very effective course, Thank you Pijush Saha, Highly recommend it.

Nabeel Arif on Oct 11, 2022

It is the best Course on Server side tagging.

Ayesha Habib on Jun 20, 2022

It was good, Yes. very relevant to my field, Thank You Bongiyo for this Course.

Md. Asif on Jun 20, 2022

Great course - I had some theory knowledge prior to this course, but this course helped me to actually create tags myself and see them work! I liked the structure and it fitted my needs perfectly. Thank you Bongiyo.

Md. Abul kalam on Jun 20, 2022

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Syllabus

01

1. Welcome to SST with GTM

4 Lessons

1.1. Welcome

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1.2. What & How Will You Learn

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1.3. Copyright

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1.4. Inspiration & Habit

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02

2. Google Tag Manager (GA4) Basic

12 Lessons

2.1. What is Google Tag Manager

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2.2. Create GTM Account

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2.3. Install Google Tag Manager

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2.4. Account Overview

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2.5. Tags, Triggers & Variables

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2.6. Quick Intro To Google Analytics

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2.7. GTM Preview Mode

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2.8. Google Analytics Account

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2.9. Testing & Publish Tags

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2.10. Sandbox Website

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2.11. Delete Container or Account

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2.12. Export & Import GTM Container

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03

3. Google Analytics 4 (GA4) - (Client Side)

85 Lessons

3.1. Introduction To Google Analytics 4

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3.2. History of Google Analytics

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3.3. Key Features of GA4

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3.4. Why has Google launched GA4 version?

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3.5. Key Difference Between GA3 & GA4

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3.6. What You Must Understand about GA4

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3.7. Creating a GA4 Account and Property

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3.8. How the Code Works and What the Code Does

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3.9. Installing & Verifying Tracking Code

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3.10. Create a GA4 Test Property

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3.11. Google Analytics Demo Account

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3.12. Administrator Settings in GA4

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3.13. NaviGA4ting the GA4 Interface

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3.14. Events vs Hits

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3.15. Introducing Events in GA4

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3.16. Types of GA4 Events - Part 01

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3.17. Types of GA4 Events - Part 02

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3.18. Introducing Parameters in GA4

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3.19. Types of Parameters

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3.20. User Properties in GA4

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3.21. Introducing Dimensions in GA4

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3.22. Types of Dimensions in GA4

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3.23. Primary vs Secondary Dimensions

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3.24. Introducing Metrics in GA4

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3.25. Types of Metrics

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3.26. Key Difference Between Dimensions & Metrics

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3.27. Introducing Hits in GA4

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3.28. Introducing Measurement Protocol

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3.29. User Agent, Transport & Payload Data For Measurement Protocol

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3.30. Required Parameters for Payload Data in Measurement Protocol

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3.31. Understanding of Reports Snapshot & Realtime

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3.32. Understanding of Acquisition - User Reports

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3.33. Understanding of Acquisition - Traffic Reports

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3.34. Understanding of Engagement Overview

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3.35. Understanding of Engagement - Events Reports

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3.36. Understanding of Engagement - Conversions Reports

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3.37. Understanding of Engagement - Pages & Screens Reports

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3.38. Understanding of Monetization Reports

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3.39. Understanding of Retention Reports

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3.40. Understanding of Demographics Reports

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3.41. Understanding of Tech Reports

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3.42. Modify GA4 Reports & Layouts with Library

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3.43. Comparison Feature in GA4

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3.44. Google Ads Integration

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3.45. Referral Exclusion List in GA4

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3.46. Filter Internal or Unwanted Traffic

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3.47. Adjust Session & Engaged Sessions Timeout

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3.48. Cross Domain Tracking

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3.49. Event Setup Details

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3.50. Custom Events using GTM

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3.51. Parameter Setup with GTM

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3.52. Debug View of GA4

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3.53. Custom Dimensions To Register Parameter

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3.54. Send Event Along with Parameters - Part 01

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3.55. Send Event Along with Parameters - Part 02

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3.56. Custom Metrics To Register Parameter

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3.57. Create Default Events into the GA4

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3.58. Setup Conversions

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3.59. Naming for Custom Events, Parameters

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3.60. Modify Events

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3.61. Ecommerce Overview in GA4

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3.62. DataLayer For Ecommerce Setup

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3.63. GA4 vs GA4 Ecommerce

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3.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

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3.65. Ecommerce Setup using GTM - Product Page Tracking

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3.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc

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3.67. Ecommerce Setup using GTM - Checkout Tracking

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3.68. Ecommerce Setup using GTM - Purchase

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3.69. Ecommerce Setup using GTM - Marketing & Promotion

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3.70. Ecommerce Setup in WordPress

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3.71. Ecommerce Setup in Shopify

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3.72. Explore Reports and Segments

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3.73. How To Create Exploration Report

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3.74. Explore Reports - Freeform Analysis

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3.75. Explore Reports - Funnel Exploration

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3.76. Explore Reports - Path Exploration

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3.77. Explore Reports - Segment Overlap

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3.78. Explore Reports - Cohort Exploration

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3.79. Explore Reports - Lifetime Users

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3.80. Explore Reports - Others

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3.81. Explore Reports - Making Custom Report - Part 01

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3.82. Explore Reports - Making Custom Report - Part 02

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3.83. Build Audiences

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3.84. Understanding of Attribution Modelling

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3.85. Attribution Modeling Reports

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04

4. Google Ads Tracking - (Client Side)

8 Lessons

4.1. What Are Goals & Conversions?

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4.2. Conversion Tracking Basic - Part 01

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4.3. Conversion Tracking with Google Analytics - Part 02

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4.4. Conversion Tracking with GTM - Part 03

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4.5. Conversion Tracking with GTM - Part 04

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4.6. Conversion Tracking with Dynamic Value - Part 05

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4.7. How To Implement Conversion in Campaigns

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4.8. Conversions vs All Conversions

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05

5. Facebook Pixel & Events - (Client Side)

23 Lessons

5.1. Understanding the Events Manager Dashboard

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5.2. What is Facebook Pixel and How it Works?

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5.3. Importance of Pixel & Seasoning The Pixel

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5.4. How Pixel uses Cookies - FBP and FBC Cookies

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5.5. What are the different ways to Install Facebook Pixel

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5.6. How to Install the Pixel using Partner Integration of Facebook?

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5.7. How to Install the Pixel by Hardcoding on the website?

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5.8. The Automatic Event Setup Tool - No Coding Required

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5.9. How to install Pixel using a Plugin in Wordpress?

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5.10. How to Install the Pixel using Google Tag Manager

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5.11. How to Install the Pixel using Custom Templates in GTM

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5.12. What are dataLayers and its Importance?

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5.13. Standard Events & Custom Events and their Syntaxes?

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5.14. How to Implement Multiple Pixels & Block Irrelevant Website?

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5.15. Understaning of Parameters & Properties

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5.16. Facebook Events - Track PageViews, Search Pages

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5.17. Facebook Events - Track Lead, Call, Register

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5.18. Facebook Events - Track Category Pages & Others

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5.19. Facebook Events - Track Product, Add To Cart, Checkout

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5.20. Facebook Events - Track Purchase & Value

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5.21. Complete Ecommerce Tracking with GTM Template

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5.22. Understanding of IOS 14 Updates & Conversion API

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5.23. How To Setup Aggregated Event Measurement

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06

6. Introduction To Server Side Tagging

6 Lessons

6.1. Client Side Tagging

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6.2. Client vs Server

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6.3. Introduction To Server Side Tagging (SST)

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6.4. Importance of Server Side Tagging

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6.5. Pros & Cons of Server Side Tagging

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6.6. Why Use Google Tag Manager To Implement SST

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07

7. Create SGTM & Server

3 Lessons

7.1. Create a Server GTM Container

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7.2. Create Stape.io Server

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7.3. Create Google Cloud Platform

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08

8. Advanced SGTM & Server

6 Lessons

8.1. Verify and Map Custom Domain

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8.2. What is Client, App Engine & Instances?

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8.3. Create Client(s) & Test Incoming Requests

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8.4. Setup & Send Web GTM Data to Server GTM

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8.5. Send Data from your SGTM to Vendors

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8.6. Check SGTM Preview Mode

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09

9. Facebook Conversion API (CAPI)

12 Lessons

9.1. What is Facebook Conversion API?

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9.2. Understanding of Pixel, Events & DataLayer

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9.3. Setup Facebook Server Side Tag

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9.4. Understanding of Parameters for Conversion API & GA4

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9.5. Send Facebook Data from WGTM to SGTM - Part 01

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9.6. Send Facebook Data from WGTM to SGTM - Part 02

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9.7. What is Deduplication in Facebook Pixel & CAPI?

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9.8. How To Fix Facebook Pixel & CAPI Deduplication Issue?

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9.9. How To Increase Facebook Event Match Quality

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9.10. How To Improve Facebook Event Match Quality

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9.11. Setup Facebook Cookies Server Event Parameters

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9.12. Setup Other Required Server Event Parameters

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10

10. Google Ads Server Side Tracking

5 Lessons

10.1. Google Ads Server Side Tagging

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10.2. Setup Google Ads Conversion Linker Tag

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10.3. Setup Google Ads Conversion Tracking

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10.4. Setup Google Ads Remarketing Tag

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10.5. Google Ads Enhanced Conversions Setup

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11

11. GTM Server Container Optimization

3 Lessons

14.1. Proxy through server-side container

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14.2. Server-managed GA Cookie

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14.3. Custom Template & Rewriting cookies

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12

12. GA4 Server Side Tagging

3 Lessons

12.1. GA4 Server Side Tagging Detailed Discussion

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12.2. Restrict PII To GA4

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12.3. Proxy GA4 through server-side container

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13

13. GCP Server Optimization & Deployment

3 Lessons

13.1. Google Cloud Server Deployment

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13.2. Google Cloud Server Costing

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13.3. How To Set Alert To Avoid Extra Charge

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