Facebook Conversion API and Pixel with Google Tag Manager

3.21. Complete Ecommerce Tracking with GTM Template

Tk 99

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Facebook Conversion API is another tool for digital marketers in the digital space. API stands for Application Programming Interface. When we are talking about the Conversion API of Facebook, we refer to the API from Facebook that can establish a link between the data gathered from your marketing and the system that helps you optimize targeting via advertisement. It can reduce cost per action cost and measure different results across Facebook technologies.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

10 Reviwer

Niloy on Feb 27, 2023

This online course is a fantastic resource for anyone looking to learn about Facebook Conversion API and Pixel with Google Tag Manager. The instructor explains everything clearly and provides practical examples to help you understand how to apply what you've learned in real-world situations. Highly recommended!

Sajib Islam Joy on Nov 08, 2022

অনেক দিন ধরে ফেইসবুক কনভারসন এপি আই (CAPI) এর কোর্স খুজতেছিলাম। কোথাও প্রোপার গাইড লাইন সহ পাইনি। ইউটিউবে সার্চ করেছি কিন্তু বুজতেছিলাম না কিছুই। এক বড় ভাইয়ের কাছ থেকে বংগীয় এর কোর্স এর কথা শুনলাম এবং কোর্স ইনরোল করলাম এবং সব গুলো ভিডিও দেখেছি। অসাধারণ ভাবে উপস্থাপন করেছেন পিজুস সাহা দাদা প্রত্যেকটা ভিডিওতে। আমার ফেইসবুক কনভারসন এপি আই এর কনসেপ্টটা ক্লিয়ার হয়ে গেছে আলহামদুলিল্লাহ ❤️ধন্যবাদ পিজুস দাদা এত সুন্দর কোর্স উপহার দেওয়ার জন্য❤️❤️

HOSNAARA AKTER POPY on Nov 03, 2022

This course is fantastic. I gain knowledge all about Facebook conversation API to purchase this course. It is an essential and informative course ever. Thanks, Dada to make this course for us.

Md. Habibur Rahman on Jun 21, 2022

Realy Helpful course, Because I'm suffering problems facing client work, that's why I'm trying to my skill update, Finally, Bongiyo.com offer me opportunity. Thank You Bongiyo.

Md. Hasan on May 14, 2022

This is the best FB conversion API essentials course in Bangladesh. Pijush Sir has managed to start the topics from an elementary level and eventually upgrade to more advanced topics. Thank you Bongiyo for this Course. Highly recommended it.

Syllabus

1. Welcome To Facebook Conversion API

4 Lessons

3.21. Complete Ecommerce Tracking with GTM Template

Tk 99

Instructor

Pijush Saha

Reviews And Ratings

5.0

Niloy on Feb 27, 2023

Sajib Islam Joy on Nov 08, 2022

HOSNAARA AKTER POPY on Nov 03, 2022

Md. Habibur Rahman on Jun 21, 2022

Md. Hasan on May 14, 2022

Syllabus

1. Welcome To Facebook Conversion API

1.1. Welcome

1.2. What & How Will You Learn

1.3. Copyright

1.4. Inspiration & Habit

2. Google Tag Manager Basic

2.1. What is Google Tag Manager

2.2. Create GTM Account

2.3. Install Google Tag Manager

2.4. Account Overview

2.5. Tags, Triggers & Variables

2.6. Quick Intro To Google Analytics

2.7. GTM Preview Mode

2.9. Testing & Publish Tags

2.10. Sandbox Website

2.11. Delete Container or Account

2.12. Export & Import GTM Container

3. Facebook Pixel & Events

3.1. Understanding the Events Manager Dashboard

3.2. What is Facebook Pixel and How it Works?

3.3. Importance of Pixel & Seasoning The Pixel

3.4. How Pixel uses Cookies - FBP and FBC Cookies

3.5. What are the different ways to Install Facebook Pixel

3.6. How to Install the Pixel using Partner Integration of Facebook?

3.7. How to Install the Pixel by Hardcoding on the website?

3.8. The Automatic Event Setup Tool - No Coding Required

3.9. How to install Pixel using a Plugin in Wordpress?

3.10. How to Install the Pixel using Google Tag Manager

3.11. How to Install the Pixel using Custom Templates in GTM

3.12. What are dataLayers and its Importance?

3.13. Standard Events & Custom Events and their Syntaxes?

3.14. How to Implement Multiple Pixels & Block Irrelevant Website?

3.15. Understaning of Parameters & Properties

3.16. Facebook Events - Track PageViews, Search Pages

3.17. Facebook Events - Track Lead, Call, Register

3.18. Facebook Events - Track Category Pages & Others

3.19. Facebook Events - Track Product, Add To Cart, Checkout

3.20. Facebook Events - Track Purchase & Value

3.21. Complete Ecommerce Tracking with GTM Template

3.22. Understanding of IOS 14 Updates & Conversion API

3.23. How To Setup Aggregated Event Measurement

4. Introduction To Server Side Tagging

4.1. Client Side Tagging

4.2. Client vs Server

4.3. Introduction To Server Side Tagging (SST)

4.4. Importance of Server Side Tagging

4.5. Pros & Cons of Server Side Tagging

4.6. Why Use Google Tag Manager To Implement SST

5. Create SGTM & Server

5.1. Create a Server GTM Container

5.2. Create Stape.io Server

5.3. Create Google Cloud Platform

6. Advanced SGTM & Server

6.1. Verify and Map Custom Domain

6.2. What is Client, App Engine & Instances?

6.3. Create Client(s) & Test Incoming Requests

6.4. Setup & Send Web GTM Data to Server GTM

6.5. Send Data from your SGTM to Vendors

6.6. Check SGTM Preview Mode

7. Facebook Conversion API (CAPI)

7.1. What is Facebook Conversion API?

7.2. Understanding of Pixel, Events & DataLayer

7.3. Setup Facebook Server Side Tag

7.4. Understanding of Parameters for Conversion API & GA4

7.5. Send Facebook Data from WGTM to SGTM - Part 01

7.6. Send Facebook Data from WGTM to SGTM - Part 02

7.7. What is Deduplication in Facebook Pixel & CAPI?