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Facebook (Meta) Ads

9.2. What is Facebook Pixel and How it Works?

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With 7 million+ advertisers are active across Facebook, it isn't hard to imagine why this social media site continues to be an attractive online marketing hub for many businesses. This trend is not going to fade soon, as we speak to live in an era of technology.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

47 Reviwer
  • 5
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Manik on Dec 03, 2023

To be honest. Enrolling in Facebook Ads Mastery on Bongiyo.com was a game-changer. Concise, practical, and led by experts, it's a powerhouse of insights. The hands-on exercises and community support add immense value. In a nutshell, a must for anyone serious about mastering Facebook ads. Highly recommend!

Morium on Aug 05, 2023

It is an ideal course for facebook ads. And the trainer provides too much better than others.thank you so much for this amazing course.

sanjoy mojumder on Jul 16, 2023

I was a complete beginner to Facebook marketing, but after taking this course, I feel confident that I can create and run successful ad campaigns. The instructor does a great job of explaining the concepts in a clear and concise way, and the course materials are very comprehensive. I would definitely recommend this course to anyone who wants to learn more about Facebook marketing.

Shubhra Roy on Jul 06, 2023

I was looking for a compact course about fb ads. OMG! This course full fills my desire. Detailed course structure, for example, live campaign settings, and the overall teaching method of Pijush Dada makes the complex situation simpler. Highly remonded!

Mukti Paul on May 13, 2023

Bongiyo is one of the best platform for facebook ads and marketing.

Syllabus

01

1. Introduction To Meta Ads (2026 Updates)

4 Lessons
02

2. AI Driven Meta Ads (2026 Updates)

10 Lessons 1 Attachment
03

1. Welcome

4 Lessons 1 Attachment
04

2. Intro To Media Buying

35 Lessons

2.1. Introduction To Media

Videos .

2.2. Media Buying & Planning

Videos .

2.3. Digital Media Buying

Videos .

2.4. Media vs Advertising

Videos .

2.5. Media in the Marketing Context

Videos .

2.6. Traditional vs Digital Media Buyer

Videos .

2.7. Onboarding Questionnaire Before Start Project

Videos .

2.8. Rate Card of Media Buying in Bangladesh

Videos .

2.9. 3 Months Media Buying Plan

Videos .

2.10. Content in Media Buying

Videos .

2.11. Copywriting in Media Buying

Videos .

2.12. The Game of Pay Per Click (PPC)

Videos .

2.13. 10 Things Must Know Before Doing PPC

Videos .

2.14. What Should You Do Regularly As A PPC Manager?

Videos .

2.15. Understanding of Conversion

Videos .

2.16. Cause & Effect Relationships

Videos .

2.17. 80-20 Rules

Videos .

2.18. Intent vs Identity (Demographic) Marketing

Videos .

2.19. PPC KPIs & Metrics

Videos .

2.20. Ads Budget & ROI Calculator

Videos .

2.21. PPC Math & Calculation

Videos .

2.22. PPC Myth & Reality

Videos .

2.23. Customer Journey

Videos .

2.24. Customer Funnel

Videos .

2.25. Understanding of Campaign Objectives

Videos .

2.26. AND & OR Formula in Media Buying

Videos .

2.27. Brainstorming & Targeting

Videos .

2.28. Buyer Persona Basic - Part 01

Videos .

2.29. Buyer Persona Practical - Part 02

Videos .

2.30. A/B Testing Basic - Part 01

Videos .

2.31. A/B Testing Practical - Part 02

Videos .

2.32. Alpha & Beta Campaign

Videos .

2.33. Landing Page Basic - Part 01

Videos .

2.34. Landing Page Practical - Part 02

Videos .

2.35. Various Types of Ad Format

Videos .
05

3. Google Tag Manager Basic (GTM)

10 Lessons
06

4. Introduction To Facebook Ads

6 Lessons
07

5. 2025 Update: Deep Dive into Facebook Ads

13 Lessons
08

6. 2025 Update: Facebook Ads Conversion Tracking (Online & Offline)

8 Lessons
09

7. 2025 Update: Facebook Conversion API (CAPI) Aka Server Side Tracking

7 Lessons
10

5. Setting Up First Campaign

6 Lessons
11

6. Business Manager

5 Lessons
12

7. Facebook Business Suite

2 Lessons
13

8. Campaign's Technical Features

21 Lessons
14

9. Facebook Pixel & Events

23 Lessons
15

10. Commerce Manager & Dynamic Ad

3 Lessons
16

11. Different Ad Types

2 Lessons
17

12. Custom Conversion

2 Lessons
18

13. Different Audience Types

5 Lessons
19

14. Important Features Need To Know

9 Lessons
20

15. Different Ads Campaign

6 Lessons
21

16. Reporting

6 Lessons
22

17. Certification

1 Lessons
23

18. Troubleshooting & Success

2 Lessons
24

19. Career with Facebook Ads

3 Lessons