Already purchased? To view Sign In
With 7 million+ advertisers are active across Facebook, it isn't hard to imagine why this social media site continues to be an attractive online marketing hub for many businesses. This trend is not going to fade soon, as we speak to live in an era of technology.
Text ad copywriting formulas
The Russell Brunson “get this without that ” formula.
The “get this without that” formula is great a way to engage your searcher on an emotional level. This formula helps you write ads that speak to the benefit the searcher wants, while reassuring they won’t experience the pain or frustration they don’t want.
Here are some examples of what this formula looks like:
“Lose weight without dieting”
“Design your dream home without a contractor”
“Make delicious dinners in minutes”
Here’s how to use this formula for your product or service:
Get this – the compelling benefit your product or service offers, without that – The main pain point or frustration your product or service relieves.
Attention + Interest + Urgency formula
The most tried and true copywriting formula is AIDA – [attention, interest, desire, action].
Attention + Interest + Urgency is like a condensed version of the AIDA formula. Here’s a template you can use for this formula.
Headline = Attract Attention (be relevant)
Description line two = generate interest (be useful)
Description line three = ask for the click (show value)
Product + Benefit formula
The product plus benefit formula was evident in each of the ads we dissected in this post. It’s simple way to write your headline and build out your descriptions.
Here are some examples of the Product + Benefit formula
To be honest. Enrolling in Facebook Ads Mastery on Bongiyo.com was a game-changer. Concise, practical, and led by experts, it's a powerhouse of insights. The hands-on exercises and community support add immense value. In a nutshell, a must for anyone serious about mastering Facebook ads. Highly recommend!
It is an ideal course for facebook ads. And the trainer provides too much better than others.thank you so much for this amazing course.
I was a complete beginner to Facebook marketing, but after taking this course, I feel confident that I can create and run successful ad campaigns. The instructor does a great job of explaining the concepts in a clear and concise way, and the course materials are very comprehensive. I would definitely recommend this course to anyone who wants to learn more about Facebook marketing.
I was looking for a compact course about fb ads. OMG! This course full fills my desire. Detailed course structure, for example, live campaign settings, and the overall teaching method of Pijush Dada makes the complex situation simpler. Highly remonded!
Bongiyo is one of the best platform for facebook ads and marketing.