Bongiysite

Native & Programmatic Ads

2.2. How Programmatic Advertising Works?

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Master Native Advertising & Programmatic Ads to drive massive traffic and conversions! Learn from Pijush Saha from Bongiyo in Bangladesh, covering everything from basics to advanced AI-driven automation and real-time bidding (RTB) for high-performing campaigns.

🚀 Highlights:
✔️ Understand Native & Programmatic Ads and how they dominate digital marketing
✔️ Learn real-world strategies for running high-ROI campaigns
✔️ Master AI-powered ad optimization techniques
✔️ Explore platforms like Google Ads, Taboola, Outbrain, and more
✔️ Get hands-on experience with case studies & best practices

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Syllabus

01

Native Ads

6 Lessons

1.1. Introduction to Native Advertising

Videos .

1.2. Content Formats & Native Advertising

Videos .

1.3. Native Advertising Challenges and Mistakes

Videos .

1.4. Create Ad Manager Account

Videos .

1.5. Setup Native Ad Campaign

Videos .

1.6. Pixel & Conversion Tracking

Videos .
02

Programmatic Ads

3 Lessons

2.1. What is Programmatic Advertising?

Videos .

2.2. How Programmatic Advertising Works?

Videos .

2.3. Understanding of DSP, SSP, DMP & Ad Exchange

Videos .