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Server Side Tagging with Google Tag Manager

1.1. Welcome

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Take your Google Tag Manager (GTM) skills to the next level with Server-Side Tagging! Learn how to enhance data privacy, reduce tracking errors, and improve website performance by shifting tracking to a server-side container.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

11 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Belayet Himu on Dec 09, 2022

This is very Professional level Course & very effective course, Thank you Pijush Saha, Highly recommend it.

Nabeel Arif on Oct 11, 2022

It is the best Course on Server side tagging.

Ayesha Habib on Jun 20, 2022

It was good, Yes. very relevant to my field, Thank You Bongiyo for this Course.

Md. Asif on Jun 20, 2022

Great course - I had some theory knowledge prior to this course, but this course helped me to actually create tags myself and see them work! I liked the structure and it fitted my needs perfectly. Thank you Bongiyo.

Md. Abul kalam on Jun 20, 2022

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Syllabus

01

1. Welcome to SST with GTM

4 Lessons

1.1. Welcome

Videos .

1.2. What & How Will You Learn

Videos .

1.3. Copyright

Videos .

1.4. Inspiration & Habit

Videos .
02

2. Google Tag Manager (GA4) Basic

12 Lessons

2.1. What is Google Tag Manager

Videos .

2.2. Create GTM Account

Videos .

2.3. Install Google Tag Manager

Videos .

2.4. Account Overview

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2.5. Tags, Triggers & Variables

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2.6. Quick Intro To Google Analytics

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2.7. GTM Preview Mode

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2.8. Google Analytics Account

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2.9. Testing & Publish Tags

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2.10. Sandbox Website

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2.11. Delete Container or Account

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2.12. Export & Import GTM Container

Videos .
03

3. Google Analytics 4 (GA4) - (Client Side)

85 Lessons

3.1. Introduction To Google Analytics 4

Videos .

3.2. History of Google Analytics

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3.3. Key Features of GA4

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3.4. Why has Google launched GA4 version?

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3.5. Key Difference Between GA3 & GA4

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3.6. What You Must Understand about GA4

Videos .

3.7. Creating a GA4 Account and Property

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3.8. How the Code Works and What the Code Does

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3.9. Installing & Verifying Tracking Code

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3.10. Create a GA4 Test Property

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3.11. Google Analytics Demo Account

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3.12. Administrator Settings in GA4

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3.13. NaviGA4ting the GA4 Interface

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3.14. Events vs Hits

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3.15. Introducing Events in GA4

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3.16. Types of GA4 Events - Part 01

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3.17. Types of GA4 Events - Part 02

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3.18. Introducing Parameters in GA4

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3.19. Types of Parameters

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3.20. User Properties in GA4

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3.21. Introducing Dimensions in GA4

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3.22. Types of Dimensions in GA4

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3.23. Primary vs Secondary Dimensions

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3.24. Introducing Metrics in GA4

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3.25. Types of Metrics

Videos .

3.26. Key Difference Between Dimensions & Metrics

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3.27. Introducing Hits in GA4

Videos .

3.28. Introducing Measurement Protocol

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3.29. User Agent, Transport & Payload Data For Measurement Protocol

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3.30. Required Parameters for Payload Data in Measurement Protocol

Videos .

3.31. Understanding of Reports Snapshot & Realtime

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3.32. Understanding of Acquisition - User Reports

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3.33. Understanding of Acquisition - Traffic Reports

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3.34. Understanding of Engagement Overview

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3.35. Understanding of Engagement - Events Reports

Videos .

3.36. Understanding of Engagement - Conversions Reports

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3.37. Understanding of Engagement - Pages & Screens Reports

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3.38. Understanding of Monetization Reports

Videos .

3.39. Understanding of Retention Reports

Videos .

3.40. Understanding of Demographics Reports

Videos .

3.41. Understanding of Tech Reports

Videos .

3.42. Modify GA4 Reports & Layouts with Library

Videos .

3.43. Comparison Feature in GA4

Videos .

3.44. Google Ads Integration

Videos .

3.45. Referral Exclusion List in GA4

Videos .

3.46. Filter Internal or Unwanted Traffic

Videos .

3.47. Adjust Session & Engaged Sessions Timeout

Videos .

3.48. Cross Domain Tracking

Videos .

3.49. Event Setup Details

Videos .

3.50. Custom Events using GTM

Videos .

3.51. Parameter Setup with GTM

Videos .

3.52. Debug View of GA4

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3.53. Custom Dimensions To Register Parameter

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3.54. Send Event Along with Parameters - Part 01

Videos .

3.55. Send Event Along with Parameters - Part 02

Videos .

3.56. Custom Metrics To Register Parameter

Videos .

3.57. Create Default Events into the GA4

Videos .

3.58. Setup Conversions

Videos .

3.59. Naming for Custom Events, Parameters

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3.60. Modify Events

Videos .

3.61. Ecommerce Overview in GA4

Videos .

3.62. DataLayer For Ecommerce Setup

Videos .

3.63. GA4 vs GA4 Ecommerce

Videos .

3.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

Videos .

3.65. Ecommerce Setup using GTM - Product Page Tracking

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3.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc

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3.67. Ecommerce Setup using GTM - Checkout Tracking

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3.68. Ecommerce Setup using GTM - Purchase

Videos .

3.69. Ecommerce Setup using GTM - Marketing & Promotion

Videos .

3.70. Ecommerce Setup in WordPress

Videos .

3.71. Ecommerce Setup in Shopify

Videos .

3.72. Explore Reports and Segments

Videos .

3.73. How To Create Exploration Report

Videos .

3.74. Explore Reports - Freeform Analysis

Videos .

3.75. Explore Reports - Funnel Exploration

Videos .

3.76. Explore Reports - Path Exploration

Videos .

3.77. Explore Reports - Segment Overlap

Videos .

3.78. Explore Reports - Cohort Exploration

Videos .

3.79. Explore Reports - Lifetime Users

Videos .

3.80. Explore Reports - Others

Videos .

3.81. Explore Reports - Making Custom Report - Part 01

Videos .

3.82. Explore Reports - Making Custom Report - Part 02

Videos .

3.83. Build Audiences

Videos .

3.84. Understanding of Attribution Modelling

Videos .

3.85. Attribution Modeling Reports

Videos .
04

4. Google Ads Tracking - (Client Side)

8 Lessons

4.1. What Are Goals & Conversions?

Videos .

4.2. Conversion Tracking Basic - Part 01

Videos .

4.3. Conversion Tracking with Google Analytics - Part 02

Videos .

4.4. Conversion Tracking with GTM - Part 03

Videos .

4.5. Conversion Tracking with GTM - Part 04

Videos .

4.6. Conversion Tracking with Dynamic Value - Part 05

Videos .

4.7. How To Implement Conversion in Campaigns

Videos .

4.8. Conversions vs All Conversions

Videos .
05

5. Facebook Pixel & Events - (Client Side)

23 Lessons

5.1. Understanding the Events Manager Dashboard

Videos .

5.2. What is Facebook Pixel and How it Works?

Videos .

5.3. Importance of Pixel & Seasoning The Pixel

Videos .

5.4. How Pixel uses Cookies - FBP and FBC Cookies

Videos .

5.5. What are the different ways to Install Facebook Pixel

Videos .

5.6. How to Install the Pixel using Partner Integration of Facebook?

Videos .

5.7. How to Install the Pixel by Hardcoding on the website?

Videos .

5.8. The Automatic Event Setup Tool - No Coding Required

Videos .

5.9. How to install Pixel using a Plugin in Wordpress?

Videos .

5.10. How to Install the Pixel using Google Tag Manager

Videos .

5.11. How to Install the Pixel using Custom Templates in GTM

Videos .

5.12. What are dataLayers and its Importance?

Videos .

5.13. Standard Events & Custom Events and their Syntaxes?

Videos .

5.14. How to Implement Multiple Pixels & Block Irrelevant Website?

Videos .

5.15. Understaning of Parameters & Properties

Videos .

5.16. Facebook Events - Track PageViews, Search Pages

Videos .

5.17. Facebook Events - Track Lead, Call, Register

Videos .

5.18. Facebook Events - Track Category Pages & Others

Videos .

5.19. Facebook Events - Track Product, Add To Cart, Checkout

Videos .

5.20. Facebook Events - Track Purchase & Value

Videos .

5.21. Complete Ecommerce Tracking with GTM Template

Videos .

5.22. Understanding of IOS 14 Updates & Conversion API

Videos .

5.23. How To Setup Aggregated Event Measurement

Videos .
06

6. Introduction To Server Side Tagging

6 Lessons

6.1. Client Side Tagging

Videos .

6.2. Client vs Server

Videos .

6.3. Introduction To Server Side Tagging (SST)

Videos .

6.4. Importance of Server Side Tagging

Videos .

6.5. Pros & Cons of Server Side Tagging

Videos .

6.6. Why Use Google Tag Manager To Implement SST

Videos .
07

7. Create SGTM & Server

3 Lessons

7.1. Create a Server GTM Container

Videos .

7.2. Create Stape.io Server

Videos .

7.3. Create Google Cloud Platform

Videos .
08

8. Advanced SGTM & Server

6 Lessons

8.1. Verify and Map Custom Domain

Videos .

8.2. What is Client, App Engine & Instances?

Videos .

8.3. Create Client(s) & Test Incoming Requests

Videos .

8.4. Setup & Send Web GTM Data to Server GTM

Videos .

8.5. Send Data from your SGTM to Vendors

Videos .

8.6. Check SGTM Preview Mode

Videos .
09

9. Facebook Conversion API (CAPI)

12 Lessons

9.1. What is Facebook Conversion API?

Videos .

9.2. Understanding of Pixel, Events & DataLayer

Videos .

9.3. Setup Facebook Server Side Tag

Videos .

9.4. Understanding of Parameters for Conversion API & GA4

Videos .

9.5. Send Facebook Data from WGTM to SGTM - Part 01

Videos .

9.6. Send Facebook Data from WGTM to SGTM - Part 02

Videos .

9.7. What is Deduplication in Facebook Pixel & CAPI?

Videos .

9.8. How To Fix Facebook Pixel & CAPI Deduplication Issue?

Videos .

9.9. How To Increase Facebook Event Match Quality

Videos .

9.10. How To Improve Facebook Event Match Quality

Videos .

9.11. Setup Facebook Cookies Server Event Parameters

Videos .

9.12. Setup Other Required Server Event Parameters

Videos .
10

10. Google Ads Server Side Tracking

5 Lessons

10.1. Google Ads Server Side Tagging

Videos .

10.2. Setup Google Ads Conversion Linker Tag

Videos .

10.3. Setup Google Ads Conversion Tracking

Videos .

10.4. Setup Google Ads Remarketing Tag

Videos .

10.5. Google Ads Enhanced Conversions Setup

Videos .
11

11. GTM Server Container Optimization

3 Lessons

14.1. Proxy through server-side container

Videos .

14.2. Server-managed GA Cookie

Videos .

14.3. Custom Template & Rewriting cookies

Videos .
12

12. GA4 Server Side Tagging

3 Lessons

12.1. GA4 Server Side Tagging Detailed Discussion

Videos .

12.2. Restrict PII To GA4

Videos .

12.3. Proxy GA4 through server-side container

Videos .
13

13. GCP Server Optimization & Deployment

3 Lessons

13.1. Google Cloud Server Deployment

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13.2. Google Cloud Server Costing

Videos .

13.3. How To Set Alert To Avoid Extra Charge

Videos .