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Web Analytics Masterclass

5.5. Google Analytics Account Structure

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Web analytics is a highly sought-after skill set in the market. It enables a better understanding of the consequences of business strategies and consumer behavior, as well as the development of a comprehensive future strategy. If you're looking for web analytics training in Bangladesh, look no further than the Bongiyo platform. Get Intensive & Practical Web Analytics Training in Bangladesh with the help of the support team. Learn Google Analytics, Google Tag Manager, Google Data Studio, JavaScript for Marketers, Regular Expressions, Google Optimize, Microsoft Clarity, Hotjar, Attribution Modeling, etc.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

1 Reviwer
  • 5
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  • 3
  • 2
  • 1
Afsana Afroz on Apr 12, 2022

This course is really good! It gives you good insights of the tools to used for competitor, market and target segment analysis. I highly recommend this course. Thank you so much.

Syllabus

01

1. Web Analytics Overview

8 Lessons

1.1. Introduction To Web Analytics

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1.2. What is Web Analytics

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1.3. How does UX impact Web Analytics?

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1.4. Web Analytics Approaches

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1.5. Web Analytics Provides Answers

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1.6. Web Analytics Process

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1.7. Web Analytics with CRO

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1.8. Web Analytics Tools

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02

2. JavaScript For Marketers

14 Lessons

2.1. JavaScript For Marketers

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2.2. What is JavaScript

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2.3. Why JavaScript

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2.4. DOM & Elements

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2.5. JavaScript To A Web Document

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2.6. JavaScript Statement

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2.7. JavaScript Comments

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2.8. JavaScript Variables

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2.9. JavaScript Keywords

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2.10. JavaScript Operators

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2.11. JavaScript Data Types

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2.12. Objects

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2.13. Array

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2.14. Study Materials

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03

3. Regular Expressions (RegEx)

4 Lessons

3.1. Regular Expressions

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3.2. How To Create Pattern

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3.3. RegEx Pattern Syntax

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3.4. Few Examples

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04

4. Google Tag Manager (GTM)

40 Lessons

4.1. What is Google Tag Manager

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4.2. Create GTM Account

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4.3. Install Google Tag Manager

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4.4. Account Overview

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4.5. Tags, Triggers & Variables

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4.6. Quick Intro To Google Analytics

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4.7. GTM Preview Mode

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4.8. Testing & Publish Tags

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4.9. Sandbox Website

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4.10. Delete Container or Account

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4.11. Auto Event Tracking

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4.12. Link Click Tracking & Documents Download

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4.13. Button Click Tracking

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4.14. YouTube Video Tracking

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4.15. Outbound Links Tracking

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4.16. Navigation Menu Tracking

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4.17. Scroll Tracking

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4.18. Timer Tracking

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4.19. Engaged User with Trigger Group

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4.20. Element Visibility Tracking

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4.21. Form Tracking Basic

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4.22. Form Tracking - Example

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4.23. Form Tracking - Example

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4.24. Form Tracking - Example

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4.25. GTM Preview Mode Not Working?

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4.26. Auto Event Listeners

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4.27. Custom AE Listener For Vimeo Tracking

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4.28. Data Layer

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4.29. Advantage of Data Layer

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4.30. What information should you store in a data layer?

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4.31. What is a data layer in the context of GTM?

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4.32. How Data Layer Works

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4.33. Practical Implementation with Data Layer

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4.34. Standard Ecommerce with Data Layer

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4.35. Event vs Message in Data Layer

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4.36. Data Layer in Chrome Console

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4.37. Reading Data From The Data Layer

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4.38. GA Enhanced Ecommerce with Data Layer

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4.39. FB Pixel, GAds Conversion Tracking and Other Ads

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4.40. Use WordPress Plugin To Push Data Layer

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05

5. Google Analytics (GA3)

68 Lessons

5.1. Introduction To Google Analytics

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5.2. Key Features and Capabilities of Google Analytics

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5.3. How Google Analytics Works

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5.4. Difference Between Free & Premium GA

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5.5. Google Analytics Account Structure

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5.6. Creating Google Universal Analytics Account

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5.7. Installing the Tracking Code

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5.8. Setup GA Demo Account

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5.9. GA Admin Section

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5.10. Setup Multiple Views

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5.11. Navigating GA Interface

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5.12. Custom Alert Setup

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5.13. Real Time Report

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5.14. Audience Report

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5.15. Audience Report - User vs Session

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5.16. Audience Report - Bounce Rate

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5.17. Audience Report - Dimensions vs Metrics

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5.18. Audience Report - Demographic & Interest

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5.19. Audience Report - Audiences

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5.20. Audience Report - Walk Through 01

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5.21. Audience Report - Walk Through 02

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5.22. Acquisition Reports

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5.23. Acquisition Reports - Understanding Source & Medium

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5.24. Acquisition Reports - UTM Campaign Builder

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5.25. Acquisition Reports - Custom Channel Grouping

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5.26. Acquisition Reports - Search Console Integration

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5.27. Acquisition Reports - Google Ads Integration

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5.28. Acquisition Reports - Walk Through

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5.29. Behavior Reports

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5.30. Behavior Reports - Custom Content Grouping

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5.31. Behavior Reports - Site Search Setup

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5.32. Behavior Reports - AdSense Integration

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5.33. Behavior Reports - Events Setup

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5.34. Behavior Reports - Walk Through

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5.35. Conversion Reports

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5.36. Setup Goals & Funnels

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5.37. Events vs Goals

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5.38. GA Annotations

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5.39. Cross Domain Tracking

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5.40. Sub Domain Tracking

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5.41. Custom Dimensions & Metrics

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5.42. Custom & Calculated Metrics

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5.43. Getting Clean Data

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5.44. Advanced Segments & Build Audience

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5.45. Different Reporting in GA

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5.46. Data Import Into GA

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5.47. Setup GA Offline Tracking

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5.48. How To Measure Your Content Using Page Value

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5.49. Enhanced Ecommerce Starter

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5.50. Enhanced Ecommerce Reports - Shopping & Checkout Behavior

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5.51. Enhanced Ecommerce Reports - Understanding of Shopping Process

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5.52. Enhanced Ecommerce Reports - Product Performance

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5.53. Enhanced Ecommerce Reports - Sales & Product List Performance

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5.54. Enhanced Ecommerce Reports - Marketing

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5.55. Enhanced Ecommerce Reports with Segments & Comparison

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5.56. DataLayer For Enhanced Ecommerce

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5.57. Enhanced Ecommerce - Impression Tracking

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5.58. Enhanced Ecommerce - Product Page Tracking

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5.59. Enhanced Ecommerce - Add To Cart & Remove Cart Tracking

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5.60. Enhanced Ecommerce - Checkout Tracking

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5.61. Enhanced Ecommerce - Transaction Tracking

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5.62. Enhanced Ecommerce - Marketing & Promotion

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5.63. Enhanced Ecommerce - Custom Dimensions & Metrics

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5.64. Enhanced Ecommerce - Reporting

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5.65. Enhanced Ecommerce - WordPress Site

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5.66. Enhanced Ecommerce - Shopify Site

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5.67. Enhanced Ecommerce - Other Website

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5.68. Google Analytics Audit

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06

6. Google Analytics (GA4)

85 Lessons

6.1. Introduction To Google Analytics 4

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6.2. History of Google Analytics

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6.3. Key Features of GA4

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6.4. Why has Google launched GA4 version?

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6.5. Key Difference Between GA4 & GA3

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6.6. What You Must Understand about GA4

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6.7. Creating a GA4 Account and Property

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6.8. How the Code Works and What the Code Does

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6.9. Installing & Verifying Tracking Code

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6.10. Create a GA4 Test Property

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6.11. Google Analytics 4 Demo Account

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6.12. Administrator Settings in GA4

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6.13. Navigating the GA4 Interface

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6.14. Events vs. Hits

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6.15. Introducing Events in GA4

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6.16. Types of GA4 Events - Part 01

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6.17. Types of GA4 Events - Part 02

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6.18. Introducing Parameters in GA4

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6.19. Types of Parameters

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6.20. User Properties in GA4

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6.21. Introducing Dimensions in GA4

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6.22. Types of Dimensions in GA4

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6.23. Primary vs Secondary Dimensions

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6.24. Introducing Metrics in GA4

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6.25. Types of Metrics

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6.26. Key Difference Between Dimensions & Metrics

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6.27. Introducing Hits in GA4

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6.28. Introducing Measurement Protocol

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6.29. User Agent, Transport & Payload Data For Measurement Protocol

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6.30. Required Parameters for Payload Data in Measurement Protocol

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6.31. Understanding of Reports Snapshot & Realtime

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6.32. Understanding of Acquisition - User Reports

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6.33. Understanding of Acquisition - Traffic Reports

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6.34. Understanding of Engagement Overview

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6.35. Understanding of Engagement - Events Reports

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6.36. Understanding of Engagement - Conversions Reports

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6.37. Understanding of Engagement - Pages & Screens Reports

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6.38. Understanding of Monetization Reports

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6.39. Understanding of Retention Reports

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6.40. Understanding of Demographics Reports

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6.41. Understanding of Tech Reports

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6.42. Modify GA4 Reports & Layouts with Library

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6.43. Comparison Feature in GA4

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6.44. Google Ads Integration

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6.45. Referral Exclusion List in GA4

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6.46. Filter Internal or Unwanted Traffic

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6.47. Adjust Session & Engaged Sessions Timeout

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6.48. Cross Domain Tracking

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6.49. Event Setup Details

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6.50. Custom Events using GTM

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6.51. Parameter Setup with GTM

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6.52. Debug View of GA4

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6.53. Custom Dimensions To Register Parameter

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6.54. Send Event Along with Parameters - Part 01

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6.55. Send Event Along with Parameters - Part 02

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6.56. Custom Metrics To Register Parameter

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6.57. Create Default Events into the GA4

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6.58. Setup Conversions

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6.59. Naming for Custom Events, Parameters

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6.60. Modify Events

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6.61. Ecommerce Overview in GA4

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6.62. DataLayer For Ecommerce Setup

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6.63. GA4 vs GA3 Ecommerce

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6.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

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6.65. Ecommerce Setup using GTM - Product Page Tracking

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6.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc.

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6.67. Ecommerce Setup using GTM - Checkout Tracking

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6.68. Ecommerce Setup using GTM - Purchase

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6.69. Ecommerce Setup using GTM - Marketing & Promotion

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6.70. Ecommerce Setup in WordPress

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6.71. Ecommerce Setup in Shopify

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6.72. Explore Reports and Segments

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6.73. How To Create Exploration Report

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6.74. Explore Reports - Freeform Analysis

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6.75. Explore Reports - Funnel Exploration

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6.76. Explore Reports - Path Exploration

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6.77. Explore Reports - Segment Overlap

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6.78. Explore Reports - Cohort Exploration

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6.79. Explore Reports - Lifetime Users

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6.80. Explore Reports - Others

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6.81. Explore Reports - Making Custom Report - Part 01

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6.82. Explore Reports - Making Custom Report - Part 02

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6.83. Build Audiences

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6.84. Understanding of Attribution Modelling

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6.85. Attribution Modeling Reports

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07

7. Google Spreadsheet

08

8. Google Data Studio

42 Lessons

8.1. Introduction To Google Data Studio (GDS)

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8.2. Why We Need Great Reports

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8.3. Why Use Google Data Studio

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8.4. Benefit & Features of GDS

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8.5. What You Can Build in Google Data Studio

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8.6. Strategy First

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8.7. Great Reports Don’t Just Happen

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8.8. Reporting Checklist

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8.9. GDS Account & Home Interface

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8.10. GDS Report Interface

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8.11. Default Report Template Options

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8.12. What are Data Sources?

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8.13. Connecting Google Analytics Demo Account

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8.14. Using Google Analytics Data As Source

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8.15. Developing Your First Report In Data Studio

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8.16. Pages In Google Data Studio Reports

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8.17. Filter Details & Applying Into Chart in GDS

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8.18. Applying A Filter To A Page & Report

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8.19. Filter Control in GDS

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8.20. Interactions Filters

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8.21. Custom Date Range Google Data Studio

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8.22. Date Control Data Studio

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8.23. Themes Color Styles

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8.24. Report Layout

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8.25. Extracting Color Themes From Images

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8.26. CSV as Data Sources In Report

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8.27. Google Sheet as Data Sources in Report

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8.28. Zapier & Google Sheet as Data Sources In Report

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8.29. Data Blending - Case 01

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8.30. Data Blending - Case 02

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8.31. Calculated Fields Basic

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8.32. Calculated Fields - Case 01

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8.33. Calculated Fields - Case 02

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8.34. Pivot Table in GDS

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8.35. Integrate GDS with Google Analytics

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8.36. Google Ads Reporting Dashboard

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8.37. Google Analytics Dashboard

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8.38. Google Search Console Dashboard

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8.39. YouTube Analytics Dashboard

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8.40. Facebook Ads Dashboard

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8.41. PPC Dashboard

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8.42. Marketing Dashboard

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09

9. Microsoft Analytics (Clarity)

9 Lessons

9.1. Introduction To Microsoft Clarity

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9.2. Setup Account

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9.3. Connect To Bing Webmaster Tool

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9.4. Clarity Settings

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9.5. Clarity Masking

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9.6. Dashboard & Insights

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9.7. Types of Click Heatmaps

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9.8. Other Features

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9.9. Recordings

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10

10. Heatmaps

1 Lessons

10.1. Heatmaps

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