Bongiysite

Snapchat Marketing

2.1. Snapchat Conversion Tracking Overview

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This Snapchat Marketing course, led by Pijush Saha from Bongiyo, will teach you how to use Snapchat Ads for lead generation and sales. You'll learn how to create targeted ad campaigns, track conversions, and optimize your ROI. Whether you're a beginner or have some experience, this course offers the strategies you need to succeed in Snapchat marketing.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Syllabus

01

Snapchat Ads

6 Lessons

1.1. Introduction to Snapchat Ads

Videos .

1.2. Setup Snapchat Ad Manager Account

Videos .

1.3. Account Structure & Ad Objectives

Videos .

1.4. Setup Ad Campaign

Videos .

1.5. Create Pixel & Conversion Tracking with GTM

Videos .

1.6. Audience Insights & Other Features

Videos .
02

2. Snapchat Conversion Tracking (Client & Server Side)

4 Lessons

2.1. Snapchat Conversion Tracking Overview

Videos .

2.2. Snapchat Pixel ID Setup

Videos .

2.3. Ecommerce Events Setup in GTM Web

Videos .

2.4. Set Up Event ID for Deduplication

Videos .