Digital Media Buying & Planning Training From Beginner To Expert | Bongiyo.com - Bongiyo by Pijush Saha

11.1 What is AdRoll

Tk 5,000

Upcoming

Already purchased? To view Sign In

Digital media buying & planning mean the strategic approach to ensure proper ad placement in different platforms. The platforms include social media sites like Facebook, Instagram, Twitter, Linkedin, Youtube, and many more.

resently

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

2 Reviwer

Ahsan Sujon on Jun 22, 2022

I am totally a beginner in digital media buying and this course provided me great value. It covered each and everything. The explanation is very simple and understandable for a newbie like me. I am happy that I took this course.

Nazmul Arefeen on Jun 22, 2022

দাদা এখানে প্রত্যেকটা বিষয় বিস্তারিত ভাবে আলোচনা করেছে, আমি অনেক দিন বাংলায় ডিজিটাল মিডিয়া বায়িং কোর্স খুঁজে পাইনি, শেষমেষ বঙ্গীয়তে পেলাম, এখন আমার মিডিয়া বায়িং ক্লায়েন্ট এর কাজ করা অনেক ইজি হয়ে গেছে, এই কোর্স আমার ভালো লাগছে, আশা করি আপনারও ভালো লাগবে।

Syllabus

1. Welcome

4 Lessons

Digital Media Buying & Planning Blueprint

11.1 What is AdRoll

Tk 5,000

Instructor

Pijush Saha

Reviews And Ratings

5.0

Ahsan Sujon on Jun 22, 2022

Nazmul Arefeen on Jun 22, 2022

Syllabus

1. Welcome

1.1. Welcome

1.2. What & How Will You Learn

1.3. Copyright

1.4. Inspiration & Habit

2. Introduction To Media Buying

2.1. Introduction To Media

2.2. Media Buying & Planning

2.3. Digital Media Buying

2.4. Media vs Advertising

2.5. Media in the Marketing Context

2.6. Traditional vs Digital Media Buyer

2.7. Onboarding Questionnaire Before Start Project

2.8. Rate Card of Media Buying in Bangladesh

2.9. Months Media Buying Plan

2.10. Content in Media Buying

2.11. Copywriting in Media Buying

2.12. The Game of Pay Per Click (PPC)

2.13. 10 Things Must Know Before Doing PPC

2.14. What Should You Do Regularly As A PPC Manager?

2.15. Understanding of Conversion

2.16. Cause & Effect Relationships

2.17. 80-20 Rules

2.18. Intent vs Identity (Demographic) Marketing

2.19. PPC KPIs & Metrics

2.20. Ads Budget & ROI Calculator

2.21. PPC Math & Calculation

2.22. PPC Myth & Reality

2.23. Customer Journey

2.24. Customer Funnel

2.25. Understanding of Campaign Objectives

2.26. AND & OR Formula in Media Buying

2.27. Brainstorming & Targeting

2.28. Buyer Persona Basic - Part 01

2.29. Buyer Persona Practical - Part 02

2.30. A/B Testing Basic - Part 01

2.31. A/B Testing Practical - Part 02

2.32. Alpha & Beta Campaign

2.33. Landing Page Basic - Part 01

2.34. Landing Page Practical - Part 02

2.35. Various Types of Ad Format

3. Google Tag Manager Basic

3.1. What is Google Tag Manager

3.2. Create GTM Account

3.3. Install Google Tag Manager

3.4. Account Overview

3.5. Tags, Triggers & Variables

3.6. Quick Intro To Google Analytics

3.7. GTM Preview Mode

3.8. Testing & Publish Tags

3.9. Sandbox Website

3.10. Delete Container or Account

3.11. Data Layer

3.12. Advantage of Data Layer

3.13. What information should you store in a data layer?

3.14. What is a data layer in the context of GTM?

3.15. How Data Layer Works

3.16. Practical Implementation with Data Layer

3.17. Standard Ecommerce with Data Layer

3.18. Event vs Message in Data Layer

3.19. Data Layer in Chrome Console

3.20. Reading Data From The Data Layer

3.21. FB Pixel, GAds Conversion Tracking and Other Ads

3.22. Use WordPress Plugin To Push Data Layer

3.23. Export & Import GTM Container

4. Google Ads

4.1. Introduction to Google Ads

4.2. Creating a New Google Ads Account

4.3. Creating a Google Ads Manager Account

4.4. Navigating Billing, Payments, and Account Settings