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Digital Media Buying & Planning Blueprint

16.1. TikTok Ads Breakdown

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Digital media buying & planning mean the strategic approach to ensure proper ad placement in different platforms. The platforms include social media sites like Facebook, Instagram, Twitter, Linkedin, Youtube, and many more.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

2 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Ahsan Sujon on Jun 22, 2022

I am totally a beginner in digital media buying and this course provided me great value. It covered each and everything. The explanation is very simple and understandable for a newbie like me. I am happy that I took this course.

Nazmul Arefeen on Jun 22, 2022

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Syllabus

01

1. Welcome

4 Lessons

1.1. Welcome

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1.2. What & How Will You Learn

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1.3. Copyright

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1.4. Inspiration & Habit

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02

2. Introduction To Media Buying

35 Lessons

2.1. Introduction To Media

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2.2. Media Buying & Planning

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2.3. Digital Media Buying

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2.4. Media vs Advertising

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2.5. Media in the Marketing Context

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2.6. Traditional vs Digital Media Buyer

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2.7. Onboarding Questionnaire Before Start Project

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2.8. Rate Card of Media Buying in Bangladesh

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2.9. Months Media Buying Plan

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2.10. Content in Media Buying

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2.11. Copywriting in Media Buying

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2.12. The Game of Pay Per Click (PPC)

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2.13. 10 Things Must Know Before Doing PPC

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2.14. What Should You Do Regularly As A PPC Manager?

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2.15. Understanding of Conversion

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2.16. Cause & Effect Relationships

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2.17. 80-20 Rules

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2.18. Intent vs Identity (Demographic) Marketing

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2.19. PPC KPIs & Metrics

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2.20. Ads Budget & ROI Calculator

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2.21. PPC Math & Calculation

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2.22. PPC Myth & Reality

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2.23. Customer Journey

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2.24. Customer Funnel

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2.25. Understanding of Campaign Objectives

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2.26. AND & OR Formula in Media Buying

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2.27. Brainstorming & Targeting

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2.28. Buyer Persona Basic - Part 01

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2.29. Buyer Persona Practical - Part 02

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2.30. A/B Testing Basic - Part 01

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2.31. A/B Testing Practical - Part 02

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2.32. Alpha & Beta Campaign

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2.33. Landing Page Basic - Part 01

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2.34. Landing Page Practical - Part 02

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2.35. Various Types of Ad Format

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03

3. Google Tag Manager Basic

23 Lessons

3.1. What is Google Tag Manager

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3.2. Create GTM Account

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3.3. Install Google Tag Manager

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3.4. Account Overview

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3.5. Tags, Triggers & Variables

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3.6. Quick Intro To Google Analytics

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3.7. GTM Preview Mode

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3.8. Testing & Publish Tags

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3.9. Sandbox Website

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3.10. Delete Container or Account

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3.11. Data Layer

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3.12. Advantage of Data Layer

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3.13. What information should you store in a data layer?

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3.14. What is a data layer in the context of GTM?

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3.15. How Data Layer Works

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3.16. Practical Implementation with Data Layer

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3.17. Standard Ecommerce with Data Layer

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3.18. Event vs Message in Data Layer

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3.19. Data Layer in Chrome Console

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3.20. Reading Data From The Data Layer

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3.21. FB Pixel, GAds Conversion Tracking and Other Ads

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3.22. Use WordPress Plugin To Push Data Layer

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3.23. Export & Import GTM Container

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04

4. Google Ads

98 Lessons

4.1. Introduction to Google Ads

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4.2. Creating a New Google Ads Account

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4.3. Creating a Google Ads Manager Account

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4.4. Navigating Billing, Payments, and Account Settings

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4.5. Google Ads Account Administration

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4.6. Navigating Your Google Ads Account

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4.7. How Google Ads Works

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4.8. Understanding of Ads Objectives

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4.9. Types Of Google Ads

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4.10. Account and Campaign Structure

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4.11. Ad Groups, Keywords, and Ads

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4.12. Ad Policies & Guidelines

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4.13. Setting Up Your First Campaign

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4.14. Search Ad - Dynamic Search Ad (DSA)

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4.15. Search Ad - Responsive Search Ad (RSA)

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4.16. Search Ad - Expanded Text Ad (ETA)

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4.17. Keyword Research Basic

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4.18. Keyword Research with Tools

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4.19. Keyword Research For PPC

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4.20. Keyword Match Types

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4.21. Use Negative Keywords To Increase Profitability

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4.22. Ad Extensions

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4.23. Copywriting for Google Ads

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4.24. Improve Click Through Rate (CTR)

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4.25. Landing Pages Best Practices

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4.26. Dynamic Keyword Insertion

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4.27. IF & Countdown Features

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4.28. Ad Customizer

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4.29. Quality Scores

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4.30. Ad Auction, Ad Rank & Ad Position

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4.31. Max CPC vs Actual CPC

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4.32. Budget Over Delivery

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4.33. Search Term Reports

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4.34. Why My Ads Not Getting Top Position

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4.35. Why I Am NOT Getting Sales/Leads?

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4.36. Ad Optimization & Recommendation

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4.37. Seeing Your Ads on Google

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4.38. Single Keyword Ad Group (SKAGs) Method

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4.39. How To Set Up A Beta Campaign

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4.40. How To Set Up An Alpha Campaign

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4.41. Shared Budget in Alpha/Beta Campaigns

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4.42. Google Ads Desktop Editor - Part 01

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4.43. Google Ads Desktop Editor - Part 02

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4.44. Bid Adjustment

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4.45. Bid & Budget Optimization

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4.46. Bidding Strategies - Manual

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4.47. Bidding Strategies - Smart

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4.48. Portfolio Bidding Strategy

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4.49. What Are Goals & Conversions?

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4.50. Conversion Tracking Basic - Part 01

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4.51. Conversion Tracking with Google Analytics - Part 02

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4.52. Conversion Tracking with GTM - Part 03

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4.53. Conversion Tracking with GTM - Part 04

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4.54. Conversion Tracking with Dynamic Value - Part 05

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4.55. How To Implement Conversion in Campaigns

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4.56. Conversions vs All Conversions

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4.57. Track Phone Number Clicks with GTM - Part 01

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4.58. Website Call Conversion Tracking with GTM - Part 02

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4.59. Call Only Ads Setup

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4.60. How To Create Google Lead Ads

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4.61. Remarketing Tag Setup with GTM

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4.62. Remarketing Audience Creation

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4.63. RLSA Campaign Setup

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4.64. What Are Labels and Create & Filter Labels

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4.65. Applying Automated Rules

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4.66. Google Ads Scripts

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4.67. Google AdWords Click Fraud

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4.68. Experiment Campaigns

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4.69. Tracking Template & Parameters

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4.70. Targeting Audience Basic - Part

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4.71. Targeting Audience Practical - Part

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4.72. Targeting Vs Observation

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4.73. Google Display Ads Discussion

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4.75. Display Ad - Smart Display Campaign (SDC)

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4.76. Display Ad - Gmail & Other Formats

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4.77. YouTube Ads Discussion

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4.78. YouTube Ad - Skippable, Bumper & Non-Skippable

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4.79. YouTube Ad - Outstream & Ad Sequence

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4.80. YouTube Ad - Homefeed & Other Formats

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4.81. Connect Google Maps to Google Ads

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4.82. Local Ad Campaign

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4.83. Shopping Ad Discussion

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4.84. Shopping Ad - Merchant Center Requirement

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4.85. Shopping Ad - Merchant Center Setup

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4.86. Shopping Ad - Product Feed Setup

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4.87. Shopping Ad - Standard & Smart Campaign

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4.88. Fix Misrepresentation Issue & Feed Optimization

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4.89. Segmentation of Google Ads Reports

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4.90. PPC Metrics for Different Ads

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4.91. Advanced Reporting For Clients

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4.92. Google Data Studio Reporting

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4.93. App Ad Campaign

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4.94. Discovery Ad Campaign

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4.95. Performance Max Campaign

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4.96. Smart Ad Campaign

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4.97. Dynamic Remarketing Ad

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4.98. Google Ad Account Audit & Checklist

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4.99. Google Ads Certification Exam

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05

5. Facebook Ads & Marketing

97 Lessons

5.1. Introducing Facebook Ads

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5.2. How to Create Business Page

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5.3. How to Optimize Business Page

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5.4. Understanding of Page Features

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5.5. Facebook Creator Studio

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5.6. Content & Context

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5.7. Creating a New Facebook Ads Account

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5.8. Understanding Facebook Ads Account Structure

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5.9. Navigating Billing, Payments, and Account Settings

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5.10. Understanding of Ads Objectives

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5.11. Comparison of Ad Objectives

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5.12. Creating First Campaigns, Ad Sets, and Ads

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5.13. Duplicating Campaigns, Ad Sets & Ads

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5.14. Introducing Facebook Business Manager

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5.15. Business Manager Settings

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5.16. Domain Verification

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5.17. Business Manager Verification

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5.18. Introducing Meta Business Suite

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5.19. Understanding of Meta Business Suite

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5.20. How Facebook's News Feed Works

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5.21. Campaign Budget Optimization (CBO)

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5.22. Facebook Ads Buying Type

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5.23. Lifetime Budget vs Daily Budget

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5.24. Budgeting and Scheduling

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5.25. Determining Audience Size

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5.26. Building Audiences - Location, Age, Gender, Language

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5.27. Building Audiences - Detailed Demographics

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5.28. Building Audiences - Detailed Interests

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5.29. Building Audiences - Detailed Behaviors

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5.30. Building Audiences - Other

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5.31. Facebook Ad Delivery & Auction System

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5.32. Facebook Ad Placements

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5.33. Facebook Ads Bidding Strategy

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5.34. Facebook Ad Format & Placements by Objectives

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5.35. Facebook Creative Hub & Ads Inspiration

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5.36. Facebook Ads Library

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5.37. Ad Spy Tool

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5.38. Build A URL Parameter

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5.39. Facebook Ads Learning Phase & Learning Limited

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5.40. Ad Policies & Guidelines

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5.41. Understanding the Events Manager Dashboard

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5.42. What is Facebook Pixel and How it Works?

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5.43. Importance of Pixel & Seasoning The Pixel

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5.44. How Pixel uses Cookies - FBP and FBC Cookies

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5.45. What are the different ways to Install Facebook Pixel

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5.46. How to Install the Pixel using Partner Integration of Facebook?

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5.47. How to Install the Pixel by Hardcoding on the website?

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5.48. The Automatic Event Setup Tool - No Coding Required

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5.49. How to install Pixel using a Plugin in Wordpress?

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5.50. How to Install the Pixel using Google Tag Manager

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5.51. How to Install the Pixel using Custom Templates in GTM

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5.52. What are dataLayers and its Importance?

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5.53. Standard Events & Custom Events and their Syntaxes?

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5.54. How to Implement Multiple Pixels & Block Irrelevant Website?

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5.55. Understaning of Parameters & Properties

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5.56. Facebook Events - Track PageViews, Search Pages

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5.57. Facebook Events - Track Lead, Call, Register

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5.58. Facebook Events - Track Category Pages & Others

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5.59. Facebook Events - Track Product, Add To Cart, Checkout

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5.60. Facebook Events - Track Purchase & Value

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5.61. Complete Ecommerce Tracking with GTM Template

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5.62. Understanding of IOS 14 Updates & Conversion API

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5.63. How To Setup Aggregated Event Measurement

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5.64. Commerce Manager & Catalogue Setup

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5.65. Microdata - OpenGraph, JSON, and Schema Formats

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5.66. Pixel for Dynamic Ads & Supplementary Feed

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5.67. Create Image, Video & Carousel Ads

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5.68. Create Stories, Collection & Instant Experience Ads

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5.69. What is Custom Conversion & Setup Custom Conversions

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5.70. Use Custom Conversions in Ad & Add in Reporting

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5.71. How To Create Core Audience

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5.72. Custom Audience & Different Sources - Part 01

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5.73. Creating Custom Audience - Part 02

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5.74. Creating Custom Audience - Part 03

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5.75. How To Create Lookalike Audience

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5.76. How To Implement Dynamic Creative

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5.77. How To Setup A/B Campaign

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5.78. How To Setup CBO Campaign

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5.79. How To Setup Automated Rules

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5.80. Page Posts Feature

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5.81. How To Setup Multiple Business Locations

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5.82. What is Branded Content & How To Setup in Ads

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5.83. Special Category Ads & Audiences

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5.84. Attribution Window & Enable Pixel in Campaign

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5.85. Awareness Ads - Reach, Brand Awareness & Video

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5.86. Traffic Ads - Website, Message, Whatsapp, Call

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5.87. Engagement Ads - Posts, Message, Video, Likes & Events

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5.88. Leads Ads - Lead Form, Message, Call

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5.89. Sales Ads - Conversions, Catalog Sales, Messages

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5.90. Dynamic Ads & Other Ads

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5.91. Audience Breakdown Reports

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5.92. Understanding of Different Metrics & KPIs

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5.93. Reporting on Ecommerce Metrics

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5.94. Facebook Detailed Reporting

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5.95. Facebook Rerports with Google Data Studio

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5.96. Other Reporting

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5.97. Facebook Blueprint Certification

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06

6. Pinterest Ads

5 Lessons

6.1. Introduction To Pinterest Ads

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6.2. Pinterest Trends Tools

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6.3. Pinterest Ads Campaign Set Up

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6.4. How To Create Ads That Convert

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6.5. Install Pinterest Pixel With GTM

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07

7. Twitter Ads

4 Lessons

7.1. Why Advertise on Twitter

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7.2. Setup Your AD Account

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7.3. Create Ad Campaign

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7.4. Setting up Your Twitter Pixel & Events with GTM

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08

8. Bing / Microsoft Ads

10 Lessons

8.1. Introduction To Microsoft Ads (Bing Ads)

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8.2. How to Create Microsoft Ads Account

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8.3. Different types of Ads in Microsoft Ads

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8.4. Keyword Research for Search Ads

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8.5. Create Search Ads

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8.6. What are the Extensions in Microsoft Ads

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8.8. Create Audience Ad Campaign (Native Ads)

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8.10. How to Create Conversion Goals

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8.11. How to Create Remarketing Audience

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8.12. Merchant Center with Feed & Shopping Campaigns

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09

9. Native Ads

6 Lessons

9.1. Introduction To Native Advertising

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9.2. Content Formats & Native Advertising

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9.3. Native Advertising Challenges And Mistakes

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9.4. Create Ad Manager Account

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9.5. Setup Native Ad Campaign

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9.6. Pixel & Conversion Tracking

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10

11. Adroll Ad

14 Lessons

11.1 What is AdRoll

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11.2 What is AdChoice

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11.3 AdRoll Account Setup

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11.4 Smart Pixel Setup with GTM

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11.5 Connect Social Accounts

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11.6 Connect Email List

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11.7 Upgrade To Marketing Plan

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11.8 Premium Features Implementation

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11.9 Custom Audience Creation

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11.10 Setup First Campaing in AdRoll

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11.11 Placements Where Your Ads Served

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11.12 Social Ads Not Serving Anymore

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11.13 Retargeting vs Lookalike vs Contextual

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11.14 How Make Creatives in AdRoll

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11

12. Amazon Advertising

3 Lessons

12.1. Amazon Ads Overview

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12.2. Set Up Amazon Ad Campaign

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12.3. Amazon Ads Reporting

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12

14. Instagram Ads

7 Lessons

14.1. Connect Business Manager & Page

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14.2. Instagram Ad Objectives & Placements

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14.3. How to set up a business account on Instagram

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14.4. Set Up Campaign in Instagram in Mobile Apps

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14.5. Set Up Campaign in Instagram in Ad Manager

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14.6. Instagram Ads with Remarketing Audience

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14.7. Live Instagram

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13

16. Tiktok Ads

25 Lessons

16.1. TikTok Ads Breakdown

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16.2. TikTok Ad Manager Account Creation

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16.3. Business Center & Ad Account Creation

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16.4. Ad Objectives

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16.5. Connect Tiktok Account

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16.6. Setup First Campaign

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16.7. How To Setup Pixel

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16.8. Different Events & Parameters

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16.9. Practical Implementation of Pixel, Event & Paramets

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16.10. How To Manage Comments

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16.11. Various Ad Campaigns Setup

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16.12. TikTok Spark Ad

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16.14. Hashtag Audience Strategy

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16.15. TikTok Ad Audiences - Part 01

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16.16. TikTok Ad Audiences - Part 02

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16.17. TikTok Ads Retargeting

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16.18. TikTok Ads Not Spending

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16.19. TikTok Top Performing Ads Tool

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16.20. TikTok Data-Driven Ad Performance

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16.21. TikTok Ad Messaging Tips

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16.22. TikTok Ad Creative Options

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16.23. Different Types of Ads

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16.24. TikTok Ad Scaling

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16.25. Reporting & KPIs

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16.26. Audience Insights To Research Audience

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