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Google ads are an advertising campaign of Google by which they show online advertisements to audiences. The main purpose is to track the right audiences for the desired products that they search on the internet. You never know the preference of particular audiences. So Google ads help you out to reach the audiences based on their interests.
Text ad copywriting formulas
The Russell Brunson “get this without that ” formula.
The “get this without that” formula is great a way to engage your searcher on an emotional level. This formula helps you write ads that speak to the benefit the searcher wants, while reassuring they won’t experience the pain or frustration they don’t want.
Here are some examples of what this formula looks like:
“Lose weight without dieting”
“Design your dream home without a contractor”
“Make delicious dinners in minutes”
Here’s how to use this formula for your product or service:
Get this – the compelling benefit your product or service offers, without that – The main pain point or frustration your product or service relieves.
Attention + Interest + Urgency formula
The most tried and true copywriting formula is AIDA – [attention, interest, desire, action].
Attention + Interest + Urgency is like a condensed version of the AIDA formula. Here’s a template you can use for this formula.
Headline = Attract Attention (be relevant)
Description line two = generate interest (be useful)
Description line three = ask for the click (show value)
Product + Benefit formula
The product plus benefit formula was evident in each of the ads we dissected in this post. It’s simple way to write your headline and build out your descriptions.
Here are some examples of the Product + Benefit formula
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কিছুদিন আগে গুগল এডস এর উপর কোর্স করব ভাবছিলাম তখনই বঙ্গীয়র কোর্স আমার সামনে আসে । গুগল এডস এর উপর বঙ্গীয়র কোর্সটা দেখে আমি মুগ্ধ হই । এতো মানসম্মত কোর্স এর আগে আমি বাংলাদেশে দেখিনি । প্রফেশনাল একটি কোর্স এবং অনেক সমৃদ্ধ । তারপর আর কিছু না ভেবেই আমি জয়েন হয়ে যাই গুগল এডস কোর্সে । কোর্স বর্তমানে চলমান । যতই সামনে এগুচ্ছি ততই মূগ্ধ হচ্ছি । আসলেই এমন একটি কোর্সই আমি খুজতেছিলাম । ধন্যবাদ বঙ্গীয়কে
After a lot of searching, I found a good course. finally found the kind, of course, I was looking for. I learned a lot from this course. Bongiyo will be very useful if a newbie wants to learn digital marketing. Mentor Pijush Dada's way of explaining is amazing. Thank you pijush dada.
এটা খারাপ একটা কোর্স এর থেকে ইউটিউব থেকে ফ্রি ভিডিও দেখে অনেক কিছু শিখা যায়
I have gained a great deal of practical knowledge from this course. Each aspect of the program is highly informative, and prior to enrolling, I had no knowledge of Google ads. However, after beginning this program and dedicating myself to learning, I have acquired a wealth of knowledge about Google ads. I am confident that this newfound knowledge will prove invaluable in my pursuits within the digital marketing sector. I extend my heartfelt thanks to Pijush Saha Bhaya for making this learning opportunity possible.