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Google Ads 2025

5.13. Set Up YouTube Shorts Ad

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Google ads are an advertising campaign of Google by which they show online advertisements to audiences. The main purpose is to track the right audiences for the desired products that they search on the internet. You never know the preference of particular audiences. So Google ads help you out to reach the audiences based on their interests.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

4.9

47 Reviwer
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Mohammad Farhad on Aug 06, 2023

I have completed the Google Ads Masterclass course from Bongiyo. Learned a lot from this course. It was one of the best courses I've ever completed. This course is enough to learn advanced-level work. The tutor Pijush Saha Dada is really an excellent Mentor. Teach every topic very detail and advanced level. Thank you Bongiyo. Thank you Dada.

Saidul Islam Pobon on Jul 17, 2023

কিছুদিন আগে গুগল এডস এর উপর কোর্স করব ভাবছিলাম তখনই বঙ্গীয়র কোর্স আমার সামনে আসে । গুগল এডস এর উপর বঙ্গীয়র কোর্সটা দেখে আমি মুগ্ধ হই । এতো মানসম্মত কোর্স এর আগে আমি বাংলাদেশে দেখিনি । প্রফেশনাল একটি কোর্স এবং অনেক সমৃদ্ধ । তারপর আর কিছু না ভেবেই আমি জয়েন হয়ে যাই গুগল এডস কোর্সে । কোর্স বর্তমানে চলমান । যতই সামনে এগুচ্ছি ততই মূগ্ধ হচ্ছি । আসলেই এমন একটি কোর্সই আমি খুজতেছিলাম । ধন্যবাদ বঙ্গীয়কে

sazib on Jun 27, 2023

After a lot of searching, I found a good course. finally found the kind, of course, I was looking for. I learned a lot from this course. Bongiyo will be very useful if a newbie wants to learn digital marketing. Mentor Pijush Dada's way of explaining is amazing. Thank you pijush dada.

Md Shishir islam on Apr 03, 2023

এটা খারাপ একটা কোর্স এর থেকে ইউটিউব থেকে ফ্রি ভিডিও দেখে অনেক কিছু শিখা যায়

Nazmus Sakib on Mar 12, 2023

I have gained a great deal of practical knowledge from this course. Each aspect of the program is highly informative, and prior to enrolling, I had no knowledge of Google ads. However, after beginning this program and dedicating myself to learning, I have acquired a wealth of knowledge about Google ads. I am confident that this newfound knowledge will prove invaluable in my pursuits within the digital marketing sector. I extend my heartfelt thanks to Pijush Saha Bhaya for making this learning opportunity possible.

Syllabus

01

1. Welcome To Google Ads

4 Lessons 1 Attachment
02

2. Introduction To Digital Media Buying

35 Lessons

2.1. Introduction To Media

Videos .

2.2. Media Buying & Planning

Videos .

2.3. Digital Media Buying

Videos .

2.4. Media vs Advertising

Videos .

2.5. Media in the Marketing Context

Videos .

2.6. Traditional vs Digital Media Buyer

Videos .

2.7. Onboarding Questionnaire Before Start Project

Videos .

2.8. Rate Card of Media Buying in Bangladesh

Videos .

2.9. 3 Months Media Buying Plan

Videos .

2.10. Content in Media Buying

Videos .

2.11. Copywriting in Media Buying

Videos .

2.12. The Game of Pay Per Click (PPC)

Videos .

2.13. 10 Things Must Know Before Doing PPC

Videos .

2.14. What Should You Do Regularly As A PPC Manager?

Videos .

2.15. Understanding of Conversion

Videos .

2.16. Cause & Effect Relationships

Videos .

2.17. 80-20 Rules

Videos .

2.18. Intent vs Identity (Demographic) Marketing

Videos .

2.19. PPC KPIs & Metrics

Videos .

2.20. Ads Budget & ROI Calculator

Videos .

2.21. PPC Math & Calculation

Videos .

2.22. PPC Myth & Reality

Videos .

2.23. Customer Journey

Videos .

2.24. Customer Funnel

Videos .

2.25. Understanding of Campaign Objectives

Videos .

2.26. AND & OR Formula in Media Buying

Videos .

2.27. Brainstorming & Targeting

Videos .

2.28. Buyer Persona Basic - Part 01

Videos .

2.29. Buyer Persona Practical - Part 02

Videos .

2.30. A/B Testing Basic - Part 01

Videos .

2.31. A/B Testing Practical - Part 02

Videos .

2.32. Alpha & Beta Campaign

Videos .

2.33. Landing Page Basic - Part 01

Videos .

2.34. Landing Page Practical - Part 02

Videos .

2.35. Various Types of Ad Format

Videos .
03

3. Google Tag Manager Basic

10 Lessons
04

4. Introduction To Google Ads

12 Lessons
05

5. 2025 Update: Deep Dive into Google Ads

12 Lessons
06

6. 2025 Update: Google Ads Conversion Tracking (Online & Offline)

36 Lessons

6.1. Universal Analytics To GA4 Migration

Videos .

6.2. How to Track Form Submissions with GTM in GAds

Videos .

6.3. How to Track Form Submissions with GTM in GA4

Videos .

6.4. How To Track Clicks On Elements With GTM in GAds

Videos .

6.5. How To Track Clicks On Elements With GTM in GA4

Videos .

6.6. Different Platforms Data Layer Implementation

Videos .

6.7. Track Ecommerce Events in GAds with GTM

Videos .

6.8. Track Purchase Event in GAds with GTM

Videos .

6.9. How To Configure Account Default & Campaign Specific Goals

Videos .

6.10. Conversion Action Settings Best Practices

Videos .

6.11. Track Incoming Phone Calls With Call Tracking Software

Videos .

6.12. Website Call Conversion Tracking with GTM in GAds

Videos .

6.13. Call Tracking Software CallRail Setup For Google Ads

Videos .

6.14. Measure with Enhanced Conversions

Videos .

6.15. How to Use Enhanced Conversion without Data Layer in GTM

Videos .

6.16. How to Implement Enhanced Conversions with Data Layer in GTM

Videos .

6.17. Consent Mode & Conversion Modelling

Videos .

6.18. How to Implement Consent Mode V2 with GTM

Videos .

6.19. Offline Conversion Tracking Overview

Videos .

6.20. How to Implement Offline Conversion Tracking using GCLID

Videos .

6.21. How to Implement Enhanced Conversions for Leads

Videos .

6.22. Hashing first-party data for scheduled uploads

Videos .

6.23. OCT Data From Website to CRM or Google Sheet with Zapier

Videos .

6.24. How to setup New vs. Returning Customer Data with GTM

Videos .

6.25. Correction in Data Layer Variable Ecommerce Sequence

Videos .

6.26. How to Implement Conversions with Cart Data with GTM

Videos .

6.27. How to Avoid Duplicate Conversions

Videos .

6.28. How To Implement Conversion Adjustments

Videos .

6.29. Understanding of PROFIT, ROAS & POAS

Videos .

6.30. Setup Profit with Custom Column in Google Ads with GTM

Videos .

6.31. Setup Profit Tracking Tools with GTM in Google Ads

Videos .

6.32. How To Setup Google Ads Conversion Importing from GA4

Videos .

6.33. Google Ads Dynamic Remarketing Setup with GTM with Product ID

Videos .

6.34. How to Build an Audience For Remarketing Campaign in Google Ads

Videos .

6.35. How to Build an Audience For Remarketing Campaign in Google Analytics 4

Videos .

6.36. How to Make a Dynamic Remarketing Google Ads Display Campaign

Videos .
07

7. 2025 Update: Google Ads Server Side Tracking

14 Lessons
08

5. Search Ad Campaign

4 Lessons
09

6. Keyword Research

5 Lessons
10

7. Campaign Features

17 Lessons
11

8. Alpha/Beta Campaign

3 Lessons
12

9. Google Ads Desktop Editor

2 Lessons
13

10. Bidding Adjustment & Strategy

5 Lessons
14

11. Conversion Tracking

8 Lessons
15

12. Call & Lead Ads

4 Lessons
16

13. Remarketing Audience & Campaign

3 Lessons
17

14. Some Important Features

6 Lessons
18

15. Targeting

3 Lessons
19

16. Google Display Ad

3 Lessons
20

17. YouTube Ads

4 Lessons
21

18. Google Maps Ads

2 Lessons
22

19. Shopping Ads

6 Lessons
23

20. Reporting

4 Lessons
24

21. Other Ads

5 Lessons
25

22. Certification & Audit

2 Lessons
26

23. Career with Google Ads

3 Lessons
27

24. Troubleshooting & Success

5 Lessons