Bongiysite

Web Analytics Masterclass

1.7. Web Analytics with CRO

Tk 499
Buy Now

Already purchased? To view Sign In

Web analytics is a highly sought-after skill set in the market. It enables a better understanding of the consequences of business strategies and consumer behavior, as well as the development of a comprehensive future strategy. If you're looking for web analytics training in Bangladesh, look no further than the Bongiyo platform. Get Intensive & Practical Web Analytics Training in Bangladesh with the help of the support team. Learn Google Analytics, Google Tag Manager, Google Data Studio, JavaScript for Marketers, Regular Expressions, Google Optimize, Microsoft Clarity, Hotjar, Attribution Modeling, etc.

resently

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

1 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Afsana Afroz on Apr 12, 2022

This course is really good! It gives you good insights of the tools to used for competitor, market and target segment analysis. I highly recommend this course. Thank you so much.

Syllabus

01

1. Web Analytics Overview

8 Lessons

1.1. Introduction To Web Analytics

Videos .

1.2. What is Web Analytics

Videos .

1.3. How does UX impact Web Analytics?

Videos .

1.4. Web Analytics Approaches

Videos .

1.5. Web Analytics Provides Answers

Videos .

1.6. Web Analytics Process

Videos .

1.7. Web Analytics with CRO

Videos .

1.8. Web Analytics Tools

Videos .
02

2. JavaScript For Marketers

14 Lessons

2.1. JavaScript For Marketers

Videos .

2.2. What is JavaScript

Videos .

2.3. Why JavaScript

Videos .

2.4. DOM & Elements

Videos .

2.5. JavaScript To A Web Document

Videos .

2.6. JavaScript Statement

Videos .

2.7. JavaScript Comments

Videos .

2.8. JavaScript Variables

Videos .

2.9. JavaScript Keywords

Videos .

2.10. JavaScript Operators

Videos .

2.11. JavaScript Data Types

Videos .

2.12. Objects

Videos .

2.13. Array

Videos .

2.14. Study Materials

Videos .
03

3. Regular Expressions (RegEx)

4 Lessons

3.1. Regular Expressions

Videos .

3.2. How To Create Pattern

Videos .

3.3. RegEx Pattern Syntax

Videos .

3.4. Few Examples

Videos .
04

4. Google Tag Manager (GTM)

40 Lessons

4.1. What is Google Tag Manager

Videos .

4.2. Create GTM Account

Videos .

4.3. Install Google Tag Manager

Videos .

4.4. Account Overview

Videos .

4.5. Tags, Triggers & Variables

Videos .

4.6. Quick Intro To Google Analytics

Videos .

4.7. GTM Preview Mode

Videos .

4.8. Testing & Publish Tags

Videos .

4.9. Sandbox Website

Videos .

4.10. Delete Container or Account

Videos .

4.11. Auto Event Tracking

Videos .

4.12. Link Click Tracking & Documents Download

Videos .

4.13. Button Click Tracking

Videos .

4.14. YouTube Video Tracking

Videos .

4.15. Outbound Links Tracking

Videos .

4.16. Navigation Menu Tracking

Videos .

4.17. Scroll Tracking

Videos .

4.18. Timer Tracking

Videos .

4.19. Engaged User with Trigger Group

Videos .

4.20. Element Visibility Tracking

Videos .

4.21. Form Tracking Basic

Videos .

4.22. Form Tracking - Example

Videos .

4.23. Form Tracking - Example

Videos .

4.24. Form Tracking - Example

Videos .

4.25. GTM Preview Mode Not Working?

Videos .

4.26. Auto Event Listeners

Videos .

4.27. Custom AE Listener For Vimeo Tracking

Videos .

4.28. Data Layer

Videos .

4.29. Advantage of Data Layer

Videos .

4.30. What information should you store in a data layer?

Videos .

4.31. What is a data layer in the context of GTM?

Videos .

4.32. How Data Layer Works

Videos .

4.33. Practical Implementation with Data Layer

Videos .

4.34. Standard Ecommerce with Data Layer

Videos .

4.35. Event vs Message in Data Layer

Videos .

4.36. Data Layer in Chrome Console

Videos .

4.37. Reading Data From The Data Layer

Videos .

4.38. GA Enhanced Ecommerce with Data Layer

Videos .

4.39. FB Pixel, GAds Conversion Tracking and Other Ads

Videos .

4.40. Use WordPress Plugin To Push Data Layer

Videos .
05

6. Google Analytics (GA4)

85 Lessons

6.1. Introduction To Google Analytics 4

Videos .

6.2. History of Google Analytics

Videos .

6.3. Key Features of GA4

Videos .

6.4. Why has Google launched GA4 version?

Videos .

6.5. Key Difference Between GA4 & GA3

Videos .

6.6. What You Must Understand about GA4

Videos .

6.7. Creating a GA4 Account and Property

Videos .

6.8. How the Code Works and What the Code Does

Videos .

6.9. Installing & Verifying Tracking Code

Videos .

6.10. Create a GA4 Test Property

Videos .

6.11. Google Analytics 4 Demo Account

Videos .

6.12. Administrator Settings in GA4

Videos .

6.13. Navigating the GA4 Interface

Videos .

6.14. Events vs. Hits

Videos .

6.15. Introducing Events in GA4

Videos .

6.16. Types of GA4 Events - Part 01

Videos .

6.17. Types of GA4 Events - Part 02

Videos .

6.18. Introducing Parameters in GA4

Videos .

6.19. Types of Parameters

Videos .

6.20. User Properties in GA4

Videos .

6.21. Introducing Dimensions in GA4

Videos .

6.22. Types of Dimensions in GA4

Videos .

6.23. Primary vs Secondary Dimensions

Videos .

6.24. Introducing Metrics in GA4

Videos .

6.25. Types of Metrics

Videos .

6.26. Key Difference Between Dimensions & Metrics

Videos .

6.27. Introducing Hits in GA4

Videos .

6.28. Introducing Measurement Protocol

Videos .

6.29. User Agent, Transport & Payload Data For Measurement Protocol

Videos .

6.30. Required Parameters for Payload Data in Measurement Protocol

Videos .

6.31. Understanding of Reports Snapshot & Realtime

Videos .

6.32. Understanding of Acquisition - User Reports

Videos .

6.33. Understanding of Acquisition - Traffic Reports

Videos .

6.34. Understanding of Engagement Overview

Videos .

6.35. Understanding of Engagement - Events Reports

Videos .

6.36. Understanding of Engagement - Conversions Reports

Videos .

6.37. Understanding of Engagement - Pages & Screens Reports

Videos .

6.38. Understanding of Monetization Reports

Videos .

6.39. Understanding of Retention Reports

Videos .

6.40. Understanding of Demographics Reports

Videos .

6.41. Understanding of Tech Reports

Videos .

6.42. Modify GA4 Reports & Layouts with Library

Videos .

6.43. Comparison Feature in GA4

Videos .

6.44. Google Ads Integration

Videos .

6.45. Referral Exclusion List in GA4

Videos .

6.46. Filter Internal or Unwanted Traffic

Videos .

6.47. Adjust Session & Engaged Sessions Timeout

Videos .

6.48. Cross Domain Tracking

Videos .

6.49. Event Setup Details

Videos .

6.50. Custom Events using GTM

Videos .

6.51. Parameter Setup with GTM

Videos .

6.52. Debug View of GA4

Videos .

6.53. Custom Dimensions To Register Parameter

Videos .

6.54. Send Event Along with Parameters - Part 01

Videos .

6.55. Send Event Along with Parameters - Part 02

Videos .

6.56. Custom Metrics To Register Parameter

Videos .

6.57. Create Default Events into the GA4

Videos .

6.58. Setup Conversions

Videos .

6.59. Naming for Custom Events, Parameters

Videos .

6.60. Modify Events

Videos .

6.61. Ecommerce Overview in GA4

Videos .

6.62. DataLayer For Ecommerce Setup

Videos .

6.63. GA4 vs GA3 Ecommerce

Videos .

6.64. Ecommerce Setup using GTM - Product Impression & Click Tracking

Videos .

6.65. Ecommerce Setup using GTM - Product Page Tracking

Videos .

6.66. Ecommerce Setup using GTM - Add To Cart, Remove Cart, etc.

Videos .

6.67. Ecommerce Setup using GTM - Checkout Tracking

Videos .

6.68. Ecommerce Setup using GTM - Purchase

Videos .

6.69. Ecommerce Setup using GTM - Marketing & Promotion

Videos .

6.70. Ecommerce Setup in WordPress

Videos .

6.71. Ecommerce Setup in Shopify

Videos .

6.72. Explore Reports and Segments

Videos .

6.73. How To Create Exploration Report

Videos .

6.74. Explore Reports - Freeform Analysis

Videos .

6.75. Explore Reports - Funnel Exploration

Videos .

6.76. Explore Reports - Path Exploration

Videos .

6.77. Explore Reports - Segment Overlap

Videos .

6.78. Explore Reports - Cohort Exploration

Videos .

6.79. Explore Reports - Lifetime Users

Videos .

6.80. Explore Reports - Others

Videos .

6.81. Explore Reports - Making Custom Report - Part 01

Videos .

6.82. Explore Reports - Making Custom Report - Part 02

Videos .

6.83. Build Audiences

Videos .

6.84. Understanding of Attribution Modelling

Videos .

6.85. Attribution Modeling Reports

Videos .
06

7. Google Spreadsheet

6 Lessons

7.1. Quick Tour of Sheets

Videos .

7.2. Data Entry, Basic Formulas & Shortcuts

Videos .

7.3. Real-World Report with Google Sheet

Videos .

7.4. Download Real Data To Analyze From Google Ads

Videos .

7.5. Reporting with Pivot Table

Videos .

7.6. Visualization with Pivot Table

Videos .
07

8. Google Data Studio

42 Lessons

8.1. Introduction To Google Data Studio (GDS)

Videos .

8.2. Why We Need Great Reports

Videos .

8.3. Why Use Google Data Studio

Videos .

8.4. Benefit & Features of GDS

Videos .

8.5. What You Can Build in Google Data Studio

Videos .

8.6. Strategy First

Videos .

8.7. Great Reports Don’t Just Happen

Videos .

8.8. Reporting Checklist

Videos .

8.9. GDS Account & Home Interface

Videos .

8.10. GDS Report Interface

Videos .

8.11. Default Report Template Options

Videos .

8.12. What are Data Sources?

Videos .

8.13. Connecting Google Analytics Demo Account

Videos .

8.14. Using Google Analytics Data As Source

Videos .

8.15. Developing Your First Report In Data Studio

Videos .

8.16. Pages In Google Data Studio Reports

Videos .

8.17. Filter Details & Applying Into Chart in GDS

Videos .

8.18. Applying A Filter To A Page & Report

Videos .

8.19. Filter Control in GDS

Videos .

8.20. Interactions Filters

Videos .

8.21. Custom Date Range Google Data Studio

Videos .

8.22. Date Control Data Studio

Videos .

8.23. Themes Color Styles

Videos .

8.24. Report Layout

Videos .

8.25. Extracting Color Themes From Images

Videos .

8.26. CSV as Data Sources In Report

Videos .

8.27. Google Sheet as Data Sources in Report

Videos .

8.28. Zapier & Google Sheet as Data Sources In Report

Videos .

8.29. Data Blending - Case 01

Videos .

8.30. Data Blending - Case 02

Videos .

8.31. Calculated Fields Basic

Videos .

8.32. Calculated Fields - Case 01

Videos .

8.33. Calculated Fields - Case 02

Videos .

8.34. Pivot Table in GDS

Videos .

8.35. Integrate GDS with Google Analytics

Videos .

8.36. Google Ads Reporting Dashboard

Videos .

8.37. Google Analytics Dashboard

Videos .

8.38. Google Search Console Dashboard

Videos .

8.39. YouTube Analytics Dashboard

Videos .

8.40. Facebook Ads Dashboard

Videos .

8.41. PPC Dashboard

Videos .

8.42. Marketing Dashboard

Videos .
08

9. Microsoft Analytics (Clarity)

9 Lessons

9.1. Introduction To Microsoft Clarity

Videos .

9.2. Setup Account

Videos .

9.3. Connect To Bing Webmaster Tool

Videos .

9.4. Clarity Settings

Videos .

9.5. Clarity Masking

Videos .

9.6. Dashboard & Insights

Videos .

9.7. Types of Click Heatmaps

Videos .

9.8. Other Features

Videos .

9.9. Recordings

Videos .
09

10. Heatmaps

1 Lessons

10.1. Heatmaps

Videos .