GTM or Google Tag Manager is a Tag Managing System or TMS. It is a free tag managing system which means you do not need to pay Google for this service. With GTM or Google Tag Manager, you can deploy and manage tags for marketing on your smartphone app or web app. However, you do not need to modify or change any code or write codes of an overwhelming proportion.
You may have to write tiny pieces of code. People also call these small pieces of code Tracking Pixels or just pixels. You can inject these pixels into the original code without changing anything much. Still, a word of Caution – if you do not know how to write and inject pixels, you will break your website. Only do this if you already have a lot of experience and training on this thing.
After injecting these snippets or pixels, it will be easy for you to safely deploy configuration for measurement tags and analytics from web app-based UI or user interface.
How Google Tag Manager Works?
This section will talk about how Google Tag Manager works. After you have installed a tag manager, your web app or app will start communicating with the servers of the tag manager. This process will allow you to use the UI or user interface of the web app or app to set up tags, establishing triggers that will activate the moment particular events occur. This occurrence will bring some variables to life that can help automate and simplify the tag configuration of your website.
Many triggers, tags, and other related configurations are already in place on a particular web app or mobile application. People call them together ‘Containers.’ With these containers, you can remove tags coded manually on your app or site. These tags could potentially be from Google Analytics, Google Ads, Floodlight, or other third-party tags.
Benefits of Google Tag Manager
- Now, we shall read a bit about the benefits of Google Tag Manager.
- There will be a significant improvement in your agility.
- Your mind will be at ease because its error-checking tool is straightforward to use. The loading of tags is also faster.
- You can deploy any 3rd party or Google tags.
- You can collaborate with others within your organization.
How can we learn Google tag manager in Bangladesh
If you are thinking about how we can learn Google Tag Manager in Bangladesh, then worry no more! We, at Bongiyo, are ready to help you in this regard! Call us now for your place in our specialized Google Tag Manager course.