What is Web Analytics in Digital Marketing?
Web analytics in Digital marketing is the collection, analysis, measurement, and reporting of collected data from the web to understand the usage of the web and optimize it. This analytics is an excellent tool for analysts. They can assess, do market research, and work to make their websites more effective.
This tool can also help determine the change that a new ad campaign can bring to web traffic. Web analytics can give your important information regarding the visitor and page view numbers. This information helps analytics to find out the popularity and traffic trends. These trends can eventually be helpful for their research.
Benefits of Web Analytics in Digital Marketing
Let us have a look at how web analytics helps businesses.
- Measuring web traffic: you can find out the number of visitors to your website during any specific time, where the traffic is coming from, how they are making use of the information on the website, and how long they wait and browse through the information. You will be able to invest money more effectively with the information.
- Tracking the rate of bounce: When a visitor enters a website but does not do anything and just leaves after a few seconds is a bouncer. The web analytics tool can tell you how many bounces you are having.
With this data, you can find out if people like or dislike your web content or if they are getting any benefits, or if your web content satisfies their web search queries. This data will tell you about the user experience – good or bad.
If the bounce rate is high, you will not make good sales or get good leads. There will be less or no conversion at all. With the data, you can improve the visitors’ quality of experience to your website. You will be able to make the most relevant website content. The tracking of exit pages can tell you which page is the worst for your business. - Tracking and optimizing your Marketing efforts: With a web analytics tool, you can track online and offline marketing missions. From this data, you will find out if they are bringing expected results or profits. This way, you will be able to invest in the marketing projects performing better.
- Finding the right audience: This tool helps you gather the information that will help you find or create the best audience for your business. This way, your marketing team can design the best advertisements because now they know whom they are targeting. This data will bring more traffic to your website and create more leads or conversions.
- Improving your website and services: With all the data you gather from Web Analytics, you can decide exactly how you can make improvements to your site or services or both. This way, you will give a better experience to your users.
- Optimize the rate of conversion: If you divide the number of goals received by the total number of users, you will get the conversion rate.
Here are some conversions you can begin with – contacts gathered from forms, social media share, time spent on the website, event registration, offers and bids, link clicks, downloaded brochure, views of videos, newsletter signups, leads, registration, all kind of sales information like adding items to cart, buying, product view, etc.
From everything so far, now you know why should you learn Web Analytics, right? At Bongiyo, we will give you a complete understanding of web analytics at a very reasonable price. So, if you want to see your business making profits, join Bongiyo today!