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AI Fundamentals: Master the Core of Artificial Intelligence

1.1. What is Artificial Intelligence (AI)

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What is Artificial Intelligence?

Artificial Intelligence (AI) refers to the ability of machines or computer systems to perform tasks that typically require human intelligence. It involves designing algorithms and models that enable machines to simulate cognitive functions such as learning, reasoning, problem-solving, perception, and decision-making.

  • Perception → Collects raw data.

  • Learning → Builds knowledge from data.

  • Reasoning → Infers logical outcomes.

  • Problem-Solving → Identifies solutions.

  • Decision-Making → Acts on the best choice.

 

Unlike traditional machines (e.g., Gutenberg’s printing press), which operate under fixed rules, AI systems can adapt, improve, and learn from data over time.

Examples of AI in Action:

  • Everyday AI: Voice assistants like Siri or Alexa, recommendation systems on Netflix or Amazon, and Google Maps navigation.

  • Professional AI: Medical diagnosis support systems, fraud detection in banking, and autonomous vehicles.

  • Creative AI: Generating art, composing music, or writing text.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.