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AI Fundamentals: Master the Core of Artificial Intelligence

2.1. Machine Learning

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Machine Learning is a branch of Artificial Intelligence (AI) that allows computers to learn from data and improve their performance without being explicitly programmed.

Instead of giving the computer fixed instructions, we give it examples (data) so it can:

  1. Find patterns in the data.

  2. Make predictions or decisions when it sees new information.

Machine Learning uses historical data to identify patterns and make predictions about new, unseen cases.

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Think of teaching a child to recognize fruits:

  • You show the child many apples 🍎, bananas 🍌, and oranges 🍊.

  • The child learns the patterns (color, shape, size).

  • Next time, even if the child sees a new apple, they can say: “That’s an apple!”

Similarly, an ML model learns from training data and applies that knowledge to new, unseen data.

Real-World Examples of ML

  • Netflix/YouTube → Recommending shows or videos you may like.

  • Banking → Detecting fraudulent transactions.

  • Healthcare → Predicting diseases from medical images.

  • E-commerce → Suggesting products based on your browsing history.

SO, Machine Learning = Teaching computers to learn from experience (data) and get better over time.

Different Types of ML

Supervised, Unsupervised, and Reinforcement learning

1. Supervised Learning

  • Definition:

    Uses labeled data (inputs with known outputs) to train models. The model learns the mapping between input → output.

  • Examples:

    • Classification: Deciding if an image contains a dog or not dog, using a dataset where each image is labeled.

    • Regression: Predicting house prices based on features like location, size, and number of rooms.

  • Key Point:

    Learning is guided by correct answers during training.

2. Unsupervised Learning

  • Definition:

    Works with unlabeled data (inputs only, no given outputs). The model finds hidden structures or patterns on its own.

  • Examples:

    • Clustering: Grouping similar items — e.g., separating images of dogs vs. cats without labels.

    • Business Use: Customer segmentation in supermarkets, identifying buying patterns, or spotting popular real estate property types.

  • Key Point:

    The model discovers patterns autonomously, without knowing the “right” answer.

3. Reinforcement Learning

  • Definition:

    A learning method where the model interacts with an environment, learns from feedback (rewards/penalties), and improves its decisions over time.

  • Examples:

    • Robotics: Teaching a robot to walk by rewarding forward movement.

    • Recommendation Systems: Netflix or YouTube refine suggestions based on user actions (watch, skip, like).

  • Key Point:

    Works on a trial-and-error basis, optimizing actions to achieve the best outcome.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.