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AI Fundamentals: Master the Core of Artificial Intelligence

2.10. Big Data

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Definition

Big Data refers to extremely large and complex datasets that are difficult to store, process, and analyze using traditional database systems.

  • It’s not just about size, but also about the speed, variety, and complexity of the data.

Big Data = Using massive, fast, and varied datasets to extract insights that improve decisions, efficiency, and innovation.

The 5 Vs of Big Data

  1. Volume → Massive amounts of data generated every second (e.g., social media posts, sensor data, transactions).

  2. Velocity → The speed at which data is created, collected, and processed (e.g., live video streams, stock trading).

  3. Variety → Different formats of data: structured (tables), semi-structured (JSON, XML), and unstructured (images, videos, text).

  4. Veracity → Ensuring data quality, accuracy, and trustworthiness.

  5. Value → Extracting useful insights to drive decision-making.

Technologies for Big Data

  • Storage & Processing: Hadoop, Apache Spark, Google BigQuery.

  • Databases: NoSQL databases (MongoDB, Cassandra).

  • Cloud Platforms: AWS, Azure, Google Cloud.

  • Analytics & Visualization: Tableau, Power BI, Python, R.

Example of Big Data

  • Healthcare: Hospitals collect enormous amounts of patient data — medical histories, lab results, MRI scans, genetic data, and real-time data from wearable devices (like heart monitors).

    • Traditional databases can’t handle this volume, variety, and speed.

    • Big Data tools (like Hadoop, Spark) are used to store, process, and analyze it.

    • Insights: Detecting disease early, predicting patient risks, personalizing treatment.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.