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AI Fundamentals: Master the Core of Artificial Intelligence

2.7. Prompt Engineering

Tk 99

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Definition:

Prompt engineering is the practice of designing and refining the inputs (prompts) you give to AI models so that you consistently get useful, accurate, and high-quality outputs.

It’s like teaching AI how to think about your request by giving the right instructions, examples, and structure.

Why is it Important?

  1. AI is powerful but literal → Without clear instructions, it guesses and may return vague results.

  2. Good prompts = better outputs → A small change in phrasing can dramatically improve quality.

  3. Saves time & money → Strong prompts reduce the need for rework.

  4. Transferable skill → Works across AI tools (ChatGPT, Claude, Gemini, Runway, MidJourney, etc.).

Analogy

  • Naive prompting is like asking a chef: “Cook something for me.” You’ll get something, but not what you want.

  • Prompt engineering is like saying: “Cook a vegetarian pasta, spicy, in under 20 minutes, for two people.” → The chef (AI) now knows exactly what to deliver.

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.