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Performance Marketing

6.35. How to Build an Audience For Remarketing Campaign in Google Analytics 4

Tk 5,000

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This Performance Marketing course offers you expertise in the tools and technologies required to become an effective Performance Marketer. Gain in-depth knowledge and practical skills to create highly effective and profitable advertising campaigns. Learn from industry-leading experts

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Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

7 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Zahidul Islam Shohan on Dec 05, 2024

I have analyzed courses from various platform to find out the right one for me. This course helped me a lot in learning the advanced performance marketing that helps a business grow further and rise its peak. Highly Recommended !!!

krishno Roy on Oct 08, 2024

I recently completed the digital marketing course at Bongiyo, and it was an incredible experience. Pijush Saha's data-driven approach, combined with his vast knowledge from working at Google, made the learning process both engaging and effective. The course covers everything from Performance Marketing to Local SEO, providing a well-rounded understanding of the digital marketing landscape. Highly recommend Bongiyo for anyone looking to excel in digital marketing!"

krishno Roy on Oct 08, 2024

"আমি Bongiyo-এর ডিজিটাল মার্কেটিং কোর্সগুলো সম্পন্ন করেছি এবং আমার অভিজ্ঞতা অসাধারণ ছিল। পীযুষ সাহা স্যার এর পড়ানোর পদ্ধতি এবং গুগল থেকে প্রাপ্ত তাঁর জ্ঞান সত্যিই প্রশংসনীয়। বাংলা ভাষায় শেখানো কোর্সগুলো Performance Marketing থেকে শুরু করে Local SEO পর্যন্ত সবকিছুই খুব সহজে বোঝানো হয়েছে। যারা বাংলা ভাষায় ডিজিটাল মার্কেটিং শিখতে চান, তাদের জন্য Bongiyo নিঃসন্দেহে সেরা প্ল্যাটফর্ম!"

Mahdi Hasan on Oct 04, 2024

Performance marketing is a results-oriented approach focusing on measurable outcomes, such as conversions and sales. It allows businesses to track their marketing spend effectively, ensuring that every dollar is accounted for. The emphasis on data analytics helps refine strategies and improve ROI. Overall, it’s a powerful tool for driving growth and optimizing campaigns. For performance marketing, BOngiyo is one of the best platforms.

Shahariar Arefeen khoshnood on Oct 03, 2024

I've taken a few courses but none of them were as good as this one. The course is complete and informative. The Bongiyo Team really wants their students to do well. The strategies I learned in this course have given me a good return of my money. Highly Recommended and last thing Bongiyo has very good sources of knowledge in the digital marketing industry.

Syllabus

01

1. Fundamentals of Performance Marketing

10 Lessons 1 Attachment
02

2. Planning & Strategy

11 Lessons
03

3. Deep Dive into Facebook Ads

13 Lessons
04

4. Deep Dive into Google Ads

13 Lessons
05

5. Web Analytics

21 Lessons
06

6. Google Ads Conversion Tracking (Online & Offline)

36 Lessons

6.1. Universal Analytics To GA4 Migration

Videos .

6.2. How to Track Form Submissions with GTM in GAds

Videos .

6.3. How to Track Form Submissions with GTM in GA4

Videos .

6.4. How To Track Clicks On Elements With GTM in GAds

Videos .

6.5. How To Track Clicks On Elements With GTM in GA4

Videos .

6.6. Different Platforms Data Layer Implementation

Videos .

6.7. Track Ecommerce Events in GAds with GTM

Videos .

6.8. Track Purchase Event in GAds with GTM

Videos .

6.9. How To Configure Account Default & Campaign Specific Goals

Videos .

6.10. Conversion Action Settings Best Practices

Videos .

6.11. Track Incoming Phone Calls With Call Tracking Software

Videos .

6.12. Website Call Conversion Tracking with GTM in GAds

Videos .

6.13. Call Tracking Software CallRail Setup For Google Ads

Videos .

6.14. Measure with Enhanced Conversions

Videos .

6.15. How to Use Enhanced Conversion without Data Layer in GTM

Videos .

6.16. How to Implement Enhanced Conversions with Data Layer in GTM

Videos .

6.17. Consent Mode & Conversion Modelling

Videos .

6.18. How to Implement Consent Mode V2 with GTM

Videos .

6.19. Offline Conversion Tracking Overview

Videos .

6.20. How to Implement Offline Conversion Tracking using GCLID

Videos .

6.21. How to Implement Enhanced Conversions for Leads

Videos .

6.22. Hashing first-party data for scheduled uploads

Videos .

6.23. OCT Data From Website to CRM or Google Sheet with Zapier

Videos .

6.24. How to setup New vs. Returning Customer Data with GTM

Videos .

6.25. Correction in Data Layer Variable Ecommerce Sequence

Videos .

6.26. How to Implement Conversions with Cart Data with GTM

Videos .

6.27. How to Avoid Duplicate Conversions

Videos .

6.28. How To Implement Conversion Adjustments

Videos .

6.29. Understanding of PROFIT, ROAS & POAS

Videos .

6.30. Setup Profit with Custom Column in Google Ads with GTM

Videos .

6.31. Setup Profit Tracking Tools with GTM in Google Ads

Videos .

6.32. How To Setup Google Ads Conversion Importing from GA4

Videos .

6.33. Google Ads Dynamic Remarketing Setup with GTM with Product ID

Videos .

6.34. How to Build an Audience For Remarketing Campaign in Google Ads

Videos .

6.35. How to Build an Audience For Remarketing Campaign in Google Analytics 4

Videos .

6.36. How to Make a Dynamic Remarketing Google Ads Display Campaign

Videos .
07

7. Google Ads Server Side Tracking

14 Lessons
08

8. Facebook Ads Conversion Tracking (Online & Offline)

8 Lessons
09

9. Facebook Conversion API (CAPI) Aka Server Side Tracking

7 Lessons
10

10. CRO Implementation

10 Lessons
11

11. Ecommerce Email Marketing & CRM

14 Lessons
12

12. LinkedIn Conversion Tracking (Client & Server Side)

5 Lessons
13

13. TikTok Conversion Tracking (Client & Server Side)

4 Lessons
14

14. Snapchat Conversion Tracking (Client & Server Side)

4 Lessons
15

15. X (Twitter) Conversion Tracking (Client & Server Side)

4 Lessons
16

16. Pinterest Conversion Tracking (Client & Server Side)

5 Lessons
17

17. Shopify Web Analytics (Custom DataLayer Setup)

2 Lessons
18

18. Advanced Techniques

1 Lessons