SEO Blueprint

Overview

Dimension

Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, "Paris" or "New York", from which a session originates.

The dimension Page indicates the URL of a page that is viewed.

Metric

Metrics are quantitative measurements. The metric Sessions is the total number of sessions.

The metric Pages/Session is the average number of pages viewed per session.

Not Set Value

Google Analytics hasn't received any information for the dimension you have selected.

The reasons for (not set) appearing as a dimension value vary according to the report.

Users

New Users

Sessions

A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.

30 Mins Default Sessions

Number of Sessions per User

Page Views

Pages/Session

Avg. Session Duration

Bounce Rate

Single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page. A bounce is a single-page session on your site.

Bounce Rate Example: User goes to a page on your website and leaves your website without visiting any other pages during that session.

If 7/10 users only visit 1 page, your bounce rate is 70%.

Session: - Think 2 users

User 1 visit a page and left asap

User 2 visit a page and visit 2nd page

That's 50% bounce rate

Time: - Think 2 users

User 1 visit a page and left after 5 mins

User 2 visit a page and go to 2nd page in 1 sec.

Active Users

Active Users data is available in all Analytics accounts. No changes to the tracking code are necessary.

The metrics in the report are relative to the last day in the date range you are using for the report. For example, if your date range is January 1 to January 28:

1-Day Active Users: the number of unique users who initiated sessions on your site or app on January 28 (the last day of your date range).

7-Day Active Users: the number of unique users who initiated sessions on your site or app from January 22 through January 28 (the last 7 days of your date range).

14-Day Active Users: the number of unique users who initiated sessions on your site or app from January 15 through January 28 (the last 14 days of your date range).

28-Day Active Users: the number of unique users who initiated sessions on your site or app from January 1 through January 28 (the entire 28 days of your date range).

Life Time Value (LTV)

The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. For example, you can see lifetime value for users you acquired through email or paid search. With that information in hand, you can determine a profitable allocation of marketing resources to the acquisition of those users.

You can also compare the lifetime values of users acquired through different methods. For example, you can compare users acquired through organic search and users acquired through social, or compare social to email, to see which method brings the higher-value users.

Available metrics

Appviews Per User (LTV)

Goal Completions Per User (LTV)

Pageviews Per User (LTV)

Revenue Per User (LTV)

Session Duration Per User (LTV)

Sessions Per User (LTV)

Transactions Per User (LTV)