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Best results come through best practices combined with great technologies. And without knowing the right path, it's difficult to bring out the desired effect. It goes similar to Search Engine Optimization. You have to know search algorithms, processes, and factors of Google's search-bots to beat the other SERPs.
History of Search & SEO
The ‘90s
Some major directories were developed. For example: Yahoo
Families becoming connected to the Internet, finding information came with greater ease. The problem was the quality of that information.
Keyword stuffing which is repeating keywords over and over again in the text and excessive spammy backlinks to improve their authorities.
But then, two kids at Stanford got an idea. Page and Brin set out to create Google (Started in 1998).
Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone.
The 2000-10
In the process of making search engine technology less advertising-centric, Google began to provide guidelines for white hat SEO -- the kind that the “good guys” stick to -- to help webmasters rank without any of the common fishy behavior from the 90s.
PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. This method was good enough to rank a webpage. BUT webmasters still abuse this technique.
In 2001, Google set the tone for some of the initial major algorithm updates.
2005 is called the BIG year for SEO. Because, Google united with Yahoo and MSN for the Nofollow Attribute, which was created in part to decrease the amount of spammy links and comments on websites, especially blogs.
Google Analytics launched (2005), which is used to measure traffic and campaign ROI.
SEO becomes more structured and shaped in 2009 when Microsoft launched BING as the search engine that would produce noticeably better results than Google.
Matt Cutts was the Google's head of webspam who circulates the Google Updates over the time.
In the past, nobody could predict all the possible methods to push low-quality sites to the top of search results, but Google dealt with them as they came – with the help of algorithm updates.
After 2010
Google introduces hundreds of Algorithms to Deliver best SERPs (Search Engine Result Page) to the traffic.
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এসইও খুব বড় একটি সেক্টর, পীযুষ দা এই কোর্স খুব ভালো করে বুঝিয়েছেন, আমি এই কোর্স করে সফলতার সাথে ফ্রীল্যাংসিং করছি, তাই ধন্যবাদ জানাই দাদাকে।