SEO Blueprint

Keyword Types & Patterns

Basic Types

Product (Lawn Mower FS4058)

Service Keywords (Lawn Mower Repair Service)

Brand Keywords (Bosch Sony Lawn Mower)

Modifier Keywords (Self Propelled Lawn Mower)

Entity Keywords (Lawn Mower Shop)

Geographic/Location Keywords (Lawn Mower Service NYC/Near Me)

Demographic Segmented Keywords (Lawn Mower For Kids)

Buying/Call to Action Keywords (Buy Lawn Mower Online)

Navigational Keyword (Ex. - based on Brand name - Amazon, Apple, etc)

Informational/Educational Keywords (How to Use Lawn Mower)

Transactional Keywords (Best, reviews, buy, sale, etc)

B2B Keywords (Lawn Mower Wholesale)

PRACTICEs

Leather Bag

Ladies Leather Bag

Ladies Leather Bag Shop

Ladies Leather Bag Shop in Dhaka

Gucci Leather Bag Company in Dhaka

Buy Leather Bag in Dhaka

Common Search Intent

Commercial intent - buy, purchase, cheap, pricing, sale, best, reviews, guide, buying guide, etc.

Informational intent - what, when, where, how, restaurant, hotel, flight, news, etc.

Location intent - near, near me, nearby, from, directions, airport, route, maps, cities, country, etc.

Match Types (PPC Campaign)

Broad match Keyword

Broad match is the default match type that all your keywords are assigned. Ads/Results may show on searches that include misspellings, synonyms, related searches, and other relevant variations.

If your keyword is “women’s hats,” someone searching for “buy ladies hats” might see your results/ads.

Symbol: No

Example: women's hats

Keyword: buy ladies hats; women’s clothing

Broad match modifier Keyword

Similar to broad match, except that the broad match modifier option only shows ads in searches including the words designated with a plus sign (or close variations of those terms) - (+women’s hats)

Symbol: + (Plus)

Example: +women’s +hats

Keyword: women’s scarves and hats; winter hats for women

Phrase match Keyword

Ads/Results may show on searches that match a phrase, or are close variations of that phrase, with additional words before or after.

Symbol: “”

Example: “women’s hats”

Keywords: blue women’s hats; buy women’s hats; women’s hats on sale

Exact match Keyword

Ads/Results may show on searches that match the exact term or are close variations of that exact term. Close variants include searches for keywords with the same meaning as the exact keywords, regardless of spelling or grammar differences between the query and the keyword.

Symbol: []

Example: [women’s hats]

Keywords: women’s hats; ladies hats; hats for women; hats women

Negative keywords

If you’re a hat company that doesn’t sell baseball hats, you could add add a negative keyword, designated with a minus sign

Symbol: - (Minus)

Example: -baseball hats

Keywords: % off hats; discounted hats; free hats; black hats.