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Best results come through best practices combined with great technologies. And without knowing the right path, it's difficult to bring out the desired effect. It goes similar to Search Engine Optimization. You have to know search algorithms, processes, and factors of Google's search-bots to beat the other SERPs.
Latent Semantic Indexing (LSI)
Buy Smartphone Online (Main)
Smartphone Price (LSI)
Smartphone for Sale (LSI)
LSI would allow a search engine to understand synonyms, it follows logically that using synonyms throughout a document could, in fact, help a search engine to understand your content.
And if a search engine can understand the content, it can index and rank it for your target queries, too.
BUT synomyous concept somewhat WEIRD! It's all about CONTEXT! LSI keywords are simply words that are frequently found together because they share the same context. For example, 'apple' and 'itunes' are LSI keywords because they share the same context and are frequently found together. But they are not synonyms.
Hummingbird and LSI Keywords
It looks for LSI keywords:
If your page contains the words: 'baked apples', 'red apple', 'green apple', 'apple nutrition', 'fuji apples', 'honeycrisp apple', 'eating apple', your page is probably about apples, the fruit
If your page contains the words: 'itunes', 'apple hulu', 'apple news', 'apple stores', 'apple iphone 5', 'apple new ipad', 'apple stock price', 'discount computers', your page is most likely about apple computers.
Main Places To Use LSI
Page title
H1 and H2 tags
URL address
~~META tags~~
Images alt text
First paragraph of text
Links anchor texts
Last paragraph of text
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