SEO Blueprint

Content Optimizing

AIDA Model

A= Attention (Headline, Meta Description, Image, First Paragraph, etc.)

Plan content creation with the audience in mind. Remember at all times that you’re catering to an audience and anything you share or distribute should be tailored to that specific group.

Ask questions, and don’t start working until you have the answers.

Who is your target reader?

What problems are they interested in tackling?

What solutions can your content piece offer?

What are the most effective and popular ways of getting your message across?

If you have the responses to these questions, this will stand you in good stead to create pieces that do the job.

One of the best ways to grab attention is to create a punchy headline, which leaves the reader wanting more.

Be original, think outside the box and adopt a tone that suits the audience. There are many different writing styles out there, and you should use language and terminology that will resonate with the reader.

After the headline, the first paragraph should be your priority.

I= Interest (Table of Content, etc.)

Once you’ve lured a reader in, the next challenge is to maintain their interest. One of the best ways of doing this is persuading them that you have an in-depth understanding of the problems or issues they face.

If you’re writing a piece about health, it should be your mission to demonstrate that you understand the topic and you have an insight into how it affects sufferers.

D= Desire

It can sometimes be difficult for writers to distinguish between interest and desire. Maintaining interest is key to reaching the stage where that person starts to think about actually wanting or desiring that product or service.

If you’re selling a software program, for example, you need to take the buyer from a stage where they think that the product sounds brilliant to the point where they really want it, and they’re willing to take the next step and place that order.

A= Action

Every piece of content you write or post should include a call to action, which makes your intentions clear and points the reader in the right direction. Make it simple & stand out for the audience to take that step, for example, including a click to buy link.

If there are concerns about privacy and data security when shopping online, for example, provide a link to your privacy policy.

If people are worried they won’t like the product, offer a money back guarantee or outline the returns policy. Offering reassurance at this point is often an effective means of tipping the balance in your favor.

The additional "R" is sometimes added by some Marketers to show the importance of ongoing relationship-building to give the AIDAR model.

R= Retention

We all know that this is key to upsell, cross-sell, referrals, Advocacy and the list goes on.. as companies are also focussing on Lifetime Value (LTV).

Keyword Stuffing (Irrelevant Keywords)

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.

Repeating the same words or phrases so often that it sounds unnatural, for example:

For Example

Are you looking for cheap running shoes? If you’re looking for cheap running shoes, look no further. Our cheap running shoes website is the best place to order your new cheap running shoes. Feel free to check out our selection of cheap running shoes from our cheap running shoes selection below.

Keyword Density

Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage.

There are no clearly defined “rules” when it comes to keyword density. You won’t find any guidelines from Google that tell you exactly how many keywords a piece of content should contain, nor are there any specific figures or statistic you can rely upon that govern how densely keywords should or should not appear on your site.

BUT SEOs find a solution what varies from 1-3% (though obsolate)

Many SEOs recommend including one keyword per roughly 200 words of copy. In other words, if a webpage consists of a single, 200-word paragraph, it should contain no more than one keyword. You may be able to “safely” include more keywords than this (i.e. without being penalized by Google), but roughly one keyword per 200 words of copy is considered a good benchmark by the SEO community.

It depends TF-IDF formula. You need to follow the method.

Keyword Frequency

Keyword frequency is the number of times a particular keyword appears on a website. Common sense may indicate the more times a keyword, or keyword phrase is found on a web page, the better the site will rank in Google.

Keyword Variants (LSI Version)

Keyword variants are slight variations on a given keyword. A user searching for used cars for sale, for example, may use search terms other than “used cars for sale” when trying to find a dealer. They might use “secondhand vehicles for sale” or another different yet closely related search term, such as one of the keywords featured in the image above.

The keyword intent behind these searches is the same – the user wants to locate and likely purchase a used car – but the keywords themselves may differ quite widely.

Keyword Clustering (LSI Version)

When it comes to Google’s search algorithms, relevance is crucial. Although it’s important to avoid stuffing your webpages with keywords, Google’s algorithms are believed to “look for” groups of semantically related keywords within web content for contextual clues as to what that content is and what it does.

For Example:

Tallest building in the world (Keyword)

List of contents (Content)

Burj Khalifa (Must Do)

Google “knows” that the tallest building in the World is "Burj Khalifa", so Google “expects” this keyword to be present in content about World's tallest buildings.

Keyword Proximity

Keyword proximity refers to the distance between words of a single search term. Distance is the number of words between them

Example: Keyword: iPhone Cases

Close Proximity: Our company provides some of the best iPhone cases in America.

Far Proximity: We provide some of the best phone cases in America, for manufacturers such as iPhone, Android and more.

Pro Tip: The distance between the words, “iPhone” and “Cases” should be close to each other for higher proximity.

Keyword Prominence

Keyword prominence refers to how prominent your keywords are within your web page. This means how close to the beginning of the web page, sentence, title, h tag, or Meta description your keywords are placed.

If at all possible, place your most important keyword at the very beginning of the following:

Title

Description

H1 Tag

The body of the text (Sentence)

Keyword Placement

Main Keyword

Title - (how to sterilize baby bottles)

Meta Description - (sterilize baby bottles)

H1 Tag - (how to sterilize baby bottles)

The body of the text (First Paragraph & Last Paragraph) - (how to sterilize baby bottles)

Alt tags - (how to sterilize baby bottles)

URL (Shorter Version) - (example.com/sterilize-baby-bottles)

Long Tail OR LSI

Mixed or blended into the body text naturally

TF-IDF Model/Formula/Symantic Process

Overview

TF - term frequency

IDF - inverse document frequency

TF-IDF is an algorithm what measures of relevance, unlike keyword density which is a measure of frequency. It is a measure of how closely related any content is to what the user is actually searching for. It’s a way of figuring out what content is the most relevant to a user’s search.

TF-IDF, the technical name for semantic analysis, is a formula that can help you understand what topics you should include in your content marketing pieces if you intend for them to rank.

In other words, TF-IDF is used to to measure the importance of a given keyword on a page. Unlike keyword density, it doesn't just look at the number of times the term is used on the page; it also analyzes a larger set of pages and tries to determine how important this or that keyword is.

Say, in car repair, the term "tire repair" is likely more important than "turbocharged engine repair" — simply because every car has tires, and only a small number of cars have turbo engines. Because of that, the term "tire repair" is going to be used in a larger set of pages that speak about car repair.

How will TF-IDF help content optimization

Let's say we want to create content that will rank for the phrase “effects of caffeine” - you and I know there are a lot of effects of caffeine.

But what we want to know before we begin content creation is what are the topics that are most commonly discussed in the articles that Google ranks for the phrase “effects of caffeine.”

Running a TF-IDF analysis shows that in order to make our article completely relevant to the keyword “effects of caffeine,” we should include topics such as “irritability,” “coffee,” and caffeine's effects on “blood pressure.”

Including topics that Google has already deemed important will not only help you create better content, but also help you to rank better in Google results.

Tool

https://www.link-assistant.com/

https://canonicalized.com/rambler/

https://tfidftool.com/

Web Content Studio

https://webcontentstudio.com/