SEO Blueprint

Guest posts

Overview

If you’re in the market for targeted traffic and powerful backlinks, guest posting should be at the forefront of your mind.

Guest blogging strategy is used as part of content marketing plan.

If you’re using content marketing, a guest blogging strategy can be a key tactic to boost your traffic and content marketing ROI.

Forms

Benefits of Guest Blogging

Guest posting is an excellent way to build brand awareness because the content you post on other sites tells new audiences about you.

Guest blogging helps attract new subscribers and improve lead generation.

Guest blogging also builds trust. If trusted, authoritative sites publish your content, some of that trust rubs off on you.

Building links from high-quality sites is a major SEO ranking factor and will improve your site’s position on search results pages through quality guest posting.

Being featured in authoritative websites and blogs would make you an influencer in the eyes of your potential audience.

Drive Traffic

Requirement

You must have 1-5 running websites with enough content (min. 20-30 contents). Because, site owner will check your website closely.

Minimum 1200+ words content (Depends)

Your proper activities on SEO, Social media with followers, etc.

Links can be Contextual Links OR Author Links

Need Content Writer, Technical Writer, Creative Writer, Editorial Writer, Ghostwriter, Proof Reader, Copywriter Or anything.

Guest Posting somewhat expensive.

Examples

Common Guest Post Sites

https://slashdot.org/submission/8123241/anniversary-gifts-for-couples

LiveJournal

Medium

https://www.minds.com/blog/view/835017107819048960

http://www.selfgrowth.com/articles/best-jewelry-gift

https://maptia.com/mksmartboy/stories/great-gift-for

https://www.buzzfeed.com/sadiqkhatri/the-ultimate-approach-for-women-gift-ideas-3bmzq?utm_term=.anVbW3qoe#.pb7XVdbvp

https://www.houzz.com/ideabooks/108625983/thumbs/update-your-home-with-some-easy-wall-decorating-ideas

Steps Need To Follow

Basic

https://imgur.com/VOTgCo8

Know Your Goals

Like every other marketing strategy, an effective guest blogging strategy starts with knowing your goals.

You want to

Our goal should be "Build links with driving traffic"

Find Sites to Contribute To

Before you write a guest blog post, you’ll have to find a site that accepts guest authors and is actively looking for content.

Beyond that, you’ll need to ensure that posting on the site will help you meet your goals.

Google Search & Twitter Strings

Keyword + "blog for us"

Keyword + "guest post"

Keyword + "write for us"

Keyword + "write for me"

Keyword + "guest article"

Keyword + "become a contributor"

Keyword + "guest column"

Keyword + "guest author"

Keyword + "guest article"

Keyword + "guest blogger"

OR

Keyword “contribute”

Keyword “guest post”

Keyword “write for us”

Keyword “become an author”

Keyword “guest posting”

Keyword “submit post”

Keyword “submit article”

Keyword “submit an article”

Keyword “tip us”

Keyword “submit a tip”

Authority Sites

https://docs.google.com/spreadsheets/d/1i_sXIwxoVZjDiy93lOVr-ToVsl1yQW0jeu3shq-ASIw/edit#gid=0

Best Way To Finalise

Niche

DoFollow

Authority (DA)

Trust (TF, CF)

Alexa / Similarweb

Social Profiles

Index Page

Reverse Engineering

1. Find competitor guest posts using Buzzsumo, Google, SEMRush Or Ahrefs.

2. Grab their URL's and plug them into Ahrefs or your favorite link analysis tool.

3. Filter their links and go through them to find all the guest posts they have done

4. Add the good sites to your list.

Form a Connection with the Site Owner

Before you approach site owners to suggest a guest post (known as “pitching”), you’ll need to form a connection with them.

Building Your Outreach Persona (Bio)

To make it short, a persona is an identity you craft online to carry on certain tasks.

It feels a bit deceiving when said like that but a lot of small and big businesses use them.

Persona Set Up

Setup a new domain email

Setup your gravatar

Get Name

https://www.fakenamegenerator.com/

Get Picture

https://stock.adobe.com/

Get a Twitter & linkedin profile

Build some social activity and grow your social followers

Regularly ​share industry content

Choose a Winning Topic

When you’re ready to narrow your choice, Buzzsumo is a great tool to use. First of all, it can help you find content that’s already popular on the site you’re planning to pitch. This has two advantages:

It helps you create a related topic that’s likely to be popular

It stops you from annoying the site owner by pitching an idea they’ve already published

Make Your Pitch

Pre Outreach

To show them that you're getting to know about their brand and that you engage with their content.

Follow on social media - When you follow people on social media, they usually get a notification or an email. This is an easy way to get on their radar.

Share post - There is a good reason why we built a Twitter account for our outreach persona: To share potential target's content and show them our engagement.

Drop a comment - If the blog you are trying to guest post on is a small team or a one man operation, consider dropping a comment as most blog owners need to moderate (and thus read) comments before they go live.

Wait & See - If you emailed right after you did all this, that would sound fishy to the blog owner. Wait 2 - 7 days before you outreach to pitch them a guest post.

Initial Outreach

Template if they advertise guest posts

Subject: Love your content ! (And a proposal)

Hi [First Name],

I’m a new reader of your site. You may have noticed my [comment shares] on your post "[Mentioned Content Title]" (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post to [Their site].

Are you still accepting them ?

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

​Idea 1

Idea 2

Idea 3

To give you an idea of the quality I’ll bring to your site, here are some other posts on [Your Niche Topic Links] that we’ve published:

​Sample article 1

Sample article 2

Sample article 3

[Your Name]

Template if they don't advertise guest posts

Subject: Love your content ! (And a proposal)

Hi [First Name],

I’m a new reader of yours. You may have noticed my [comment shares] on your post "[Mentioned Content Title]" (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post to [Their site].

You don't seem to be advertising for contributors but I found this guest post on your site so I thought I'd ask : [URL of guest post on their site]

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

​Idea 1

Idea 2

Idea 3

To give you an idea of the quality I’ll bring to your site, here are some other posts on [Your Niche Topic] that we’ve published:

​Sample article 1

Sample article 2

Sample article 3

[Your Name]

Follow up email (if they don't reply, 7 days later)

Subject: Love your content ! (And a proposal)

Hi [First Name],

I sent you an email a few days ago regarding guest posting on your site. I understand we are all busy but did you give it a thought?

Looking forward to hear from you!​

[Your Name]

https://docs.google.com/spreadsheets/d/1i_sXIwxoVZjDiy93lOVr-ToVsl1yQW0jeu3shq-ASIw/edit#gid=1998837378

Write Great Content

If your pitch is accepted, the next thing to do is write your guest post. Especially if it’s the first time you’re writing for a site, you want to make it better than your best.

Craft a Stellar Headline

Research Keyword Phrases

Include Images

Format the Post Correctly

Promote Your Content After Publish

Share on your social media with other major social signals

Write More Guest Posts

Continue

Track Success

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