Advanced Practical SEO Training In Bangladesh | Bongiyo.com - Bongiyo by Pijush Saha

2.6. Google Major Algorithm Updates

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Best results come through best practices combined with great technologies. And without knowing the right path, it's difficult to bring out the desired effect. It goes similar to Search Engine Optimization. You have to know search algorithms, processes, and factors of Google's search-bots to beat the other SERPs.

Google Major Algorithm Updates
- If you notice a sudden drop in traffic and rankings while looking at your site statistics, you might’ve been bitten (or clawed) by one of those beasts.
- Penalty Patterns
  - - Manual Penalty (Backlinks) - Google Webmaster Tools
    - Algorithmatic Penalty
- Let’s look at the biggest Google algorithm updates of all time.
- - Google Panda (Content Quality)
  - - - This algorithm update is the most likely to strike you. Google Panda evaluates websites based on the quality of their content. Pages with high-quality content are rewarded with higher ranking positions, and vice versa.
      - Thin content. This doesn’t necessarily mean content with too few words. Type “is it Christmas?” on Google. Check this site: https://isitchristmas.com/
      - Low-quality content. Poorly formatted text with grammar errors, huge or otherwise distracting images, design that negatively affects a user’s experience – anything you suspect will rub users the wrong way, will.
      - Unhelpful, untrustworthy content. Google has no tolerance for incompetence and con artistry.
      - Duplicate text. Reusing text and passing it off as your original work, is a no-go.
      - Article spinning. Spinning often lowers the content’s quality.
  - Google Penguin (Backlinks Profiles)
  - - - This is the second algorithm update most likely to hit you. Penguin has a lot in common with Panda, but it evaluates websites for a different factor: their link profiles.
      - Buying links. It’s a violation of Google’s Webmaster Guidelines to acquire links that pass PageRank in exchange for money or products.
      - Lack of anchor text diversity. Text inside backlinks is another factor affecting the quality of your link profile. If this text is the same everywhere, it will look to Google like an attempt to manipulate your rankings.
      - Low quality of links. A backlink will set Penguin off if the content surrounding it is low-quality or contextually irrelevant to the linked page.
      - Keyword stuffing. Surprise! You’d think this would be Panda’s territory, since keywords are on-page content. But Penguin also watches for an unnatural use of keywords. Have you ever encountered pages with long, near-meaningless sentences filled with dozens of search queries? That’s what keyword stuffing looks like at its worst.
  - Google Pigeon (Local SEO)
  - - - If you’ve ever dabbled in local SEO, you most likely know about the ranking factors involved in it.
  - Google Hummingbird (Latent Symantic Indexing - LSI)
  - - - Hummingbird started the era of semantic search.
      - Keywords should be LSI & synonymous.
      - Article should be informative.
      - Buy Lawn Mower Online
        
        Lawn Mower For Sale
  - Google Payday Loan (Casino)
  - - - This update was straightforward and simple. It targeted sites using high-risk SEO methods (such as spammy links) to rank for the above mentioned keywords: sites with pornographic content, high-interest loan sites, casino sites , gambling and so on.
  - Google Mobile-Friendly update (Mobilegeddon)
  - - - All Google did was introduce a new mobile search ranking factor: the user experience quality when viewed on small screens.
      - Responsive design . It is possible to design a website in such a way that it will automatically adjust itself to any screen it’s displayed on.
      - Large font. Another way to save the users’ time is to make your text larger than you’d normally do for a PC screen.
      - No unplayable elements. Who wants to see messages like “this content cannot be played on your device”? They make users feel like they are missing out. E.g., Flash.
      - No intrusive elements (with a few notable exceptions). Popups that all of a sudden cover the site you’ve been browsing peacefully are a UX killer.
      - Space between interactive elements. If there are any buttons, checkboxes or the like on a page, make them large enough so they’d be easy to press and leave some room between them so the users with big fingers won’t press the wrong one by mistake.
      - No separate website. Frankly, having one won’t hurt your SEO or rankings, but you’ll save time and effort if you don’t create one. Just focus on making your primary domain mobile-friendly instead of working on an m-dot.
      - Loading speed. Google has finally announced their plans to make web pages’ loading speed a ranking factor. It’s even more important to sites that want to be mobile-friendly, since mobile users tend to close a slow-loading tab sooner than most. How does one make their site load faster? Either Image optimization Or No excessive code and BOTH!
  - Google Fred (Ads, UI & UX)
  - - - Fred is all those minor updates to Google’s search algorithm that are made every day.
      - Aggressive advertisement. Fred helped websites that emphasized content over ad revenue, which is why users visit websites in the first place.
      - Thin, low-value content. If users could find better content elsewhere, Fred shared the sentiment and promptly rewarded the more worthy websites.
      - Poor user experience. Fred wasn’t picky about the methods of disrupting UX. If a site had popups covering the entire screen, wasn’t optimized for mobile, or had a user-unfriendly navigation, the outcome was the same.
  - RankBrain (Articial Intelligence)
  - - - It is artificial intelligence. He knows where you are and shows you results based on your location. The closest business gets the highest rank.
      - It identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors. Lack of query-specific relevance features; shallow content; poor UX
      - RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor.
      - For Example
      - Apple (Fruit)
        
        Juice
        
        Drinks
        
        Fruit
        
        Apple (Company)
        
        iPad
        
        iPhone
        
        Mac
        
        IOS
  - Intrusive Interstitials Update (Pop Ups)
  - EMD (Exact Match Domain) - Self Propelled Lawn Mower
  - - SelfPropelledLawnMower.com
  - Page Layout Algorithm (UI & UX)
- Get Google Algorithm Updates
- - https://twitter.com/searchliaison
- Algo Updates (2019)
- - November
  - October 2019 – BERT Update
  - - Search Snippets, aka Featured Snippets
  - August 2019
    - Medic Update
    - Medical Products Related Blogs
  - https://searchengineland.com/library/google/google-algorithm-updates
  - https://www.stanventures.com/blog/google-algorithm-update-2019/

resently

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

11 Reviwer

Md. Mahib Ullah on Sep 28, 2022

A complete step-by-step guide to being an SEO expert. Pijush Dada wonderfully designed the course with proper planning and resources. Loved the course! He is an excellent mentor specializing in the SEO field. I'll highly recommend this course to the ones who are looking for the best SEO Course.

MD Belayet Hossen Sakib on Aug 31, 2022

Alhamdulillah. Almost Complete My Course. Recommended For All SEO Learners. Thank You So Much Pijush Dada

Afridi Rokon on Jun 23, 2022

Iam so happy to sign up for this course, Pijush Da is a great seo expert, he explains everything with practical view. I have learned so much about seo and ready get my site page one, one again thank you for providing this wonderful knowledge.

Ashikur Rahman on Apr 22, 2022

This Course is very deep, compelling, and relevant. Explanations are very clear. Highly recommended!

Monjurul Islam on Apr 22, 2022

এসইও খুব বড় একটি সেক্টর, পীযুষ দা এই কোর্স খুব ভালো করে বুঝিয়েছেন, আমি এই কোর্স করে সফলতার সাথে ফ্রীল্যাংসিং করছি, তাই ধন্যবাদ জানাই দাদাকে।

Syllabus

1. Introduction To SEO

7 Lessons

SEO Blueprint

2.6. Google Major Algorithm Updates

Tk 999 Tk 5,000 80% OFF

Instructor

Pijush Saha

Reviews And Ratings

5.0

Md. Mahib Ullah on Sep 28, 2022

MD Belayet Hossen Sakib on Aug 31, 2022

Afridi Rokon on Jun 23, 2022

Ashikur Rahman on Apr 22, 2022

Monjurul Islam on Apr 22, 2022

Syllabus

1. Introduction To SEO

1.1. Course Overview

1.2. What is & Why SEO

1.3. Types of SEO

1.4. Work Scopes of SEO

1.5. Blogging As Career

1.6. SEO Agency Business

1.7. Monetization After Learning SEO

2. Rankings Overview

2.1. 16 Weeks Plan

2.2. Google 1st Page Position Segments

2.3. History of Search & SEO

2.4. How Google Search Work

2.5. How Search Algorithm Work

2.6. Google Major Algorithm Updates

2.7. Google 200 Ranking Factors Explanation (1-50)

2.8. Google 200 Ranking Factors Explanation (51-144)

2.9. Google 200 Ranking Factors Explanation (145-210)

3. Niche Research, Selection & Validation

3.1. Niche Ideas with Examples

3.2. Narrow vs Broad

3.3. Picking a Niche

3.4. Sneak Peek

3.5. Best Place to Niche Research & Selection

3.6. Best Method To Find Niche Ideas

3.7. Niche Validation with Google Trends

3.8. Detailed Niche Validation Methods

4. Keyword Research

4.1. Keyword Research Basics

4.2. Importance of Keyword Research

4.3. Assessing Keyword's Value During Research

4.4. Why Keyword Research

4.5. Crucial Factors To Choose Keywords

4.6. Keyword Types & Patterns

4.7. LSI Keywords

4.8. Long Tail Keywords

4.9. Seed Keywords

4.10. Keyword Ideas with Google Stack For Free

4.11. Keyword Ideas with Other Tools For Free

4.12. Google Keyword Tool Setup

4.13. Keyword Research with Free Tools

4.14. Keyword Research with Paid Tools

4.15. Competitor Analysis [Manual Method]

4.16. Competitor Analysis (2)

4.17. PRO TIPS

5. Content Writing & Optimisation

5.1. Content Basic

5.2. Google SERP Features For Content

5.3. Google Shows Content From Variety Sources

5.4. Content Types

5.5. Quality Content Adds Value

5.6. Creating Quality Contents

5.7. Quality Content Builds Trust

5.8. What Google Says About Content

5.9. Define High-Quality Content

5.10. Content Planning

5.11. Content Diversity

5.12. Find Content Ideas with Tools

5.13. Content Template

5.14. Content Checklist

5.15. Content Optimization Strategies

5.16. Content Writing & Management

6. Making Website (WordPress)

6.1. Website Basics

6.2. Website Silo Structure

6.3. Domain Discussion

6.4. Hosting Discussions

Tk 999 ^{Tk 5,000}
80% OFF