SEO Blueprint

Overview

An SEO audit will check the overall health of your website by comparing it with a checklist, it will come up with recommendations of what needs to be fixed and what needs to change in order to increase the performance of the website on the various search engines.

Performing regular search engine optimization audits of your website is important for many reasons.

An audit will identify problematic areas that need improvement.

A good audit will keep your website up-to-date with the latest developments in search marketing and give you an advantage over your competition.

Complete SEO Audit (Each 3 Months)

On-Site SEO

Meta Titles and Descriptions – It is important that your titles and descriptions are unique for each page. It is also important that the character count per title and description is within the optimal character count. Additionally, it is important that the title and description are relevant and use the same words that are used within the page content.

URL Structuring – Make sure that all URL’s are unique, properly formatted and include keywords. Make sure your URL’s look like this ‘example.com/a-complete-guide-to-learn’ and not ‘example.com/post?ID=77&kw=complete+guide’. Keep the URL readable for humans, and relevant.

Text Formatting – Search engines use the “H” structure to understand the importance of the text on your page. The significance of the H1 to this engagement metric is that it is often the first page element a user sees upon landing on a page. Therefore, it is imperative that this headline assures the user they are in the right place and have found what they are looking for. Additionally, If everything is listed with plain text, the search engine will have no way to make heads or tails of the information that is presented.

Content – The content of your website has to be unique, properly formatted, promoted, with well-written copy that is lacking grammatical errors. You also need to check the content length and freshness. You want the search engines to see your info as relevant and new.

Internal Linking – Make sure that you are linking related pages together by taking into account:

Images – Images are useful when making up a webpage. However, they could be hurting you if you aren’t paying attention to these factors.

Broken Links – Broken links are not good for search engines or end users. To check for broken links, log in to your Google Search Console, run a crawl report, and fix the errors that are reported.

Banner Ads – Google has been penalizing websites that use too many ads above the fold. While they are not specifying exactly what they mean by ‘too many ads’. Be cautious about how many and how often you are putting ads above ‘the fold’.

User Friendliness – It’s difficult to judge what is user-friendly and what is not. To us, a user-friendly website has a few basic things: The site needs to use structured copy, have easy to navigate menus, and have a responsive design. There are a few simple things you can check to make sure your website employs some basic user experience principles.

Page Speed – Today’s internet users want their information fast.

Site Structure – No matter the type of website you are running there are elements common to all. These elements go hand in hand with basic SEO, and their purpose is to make the user experience better while helping Google understand your website.

Website Control Utilities

Google Analytics

Google Webmaster Tool

Bing Webmaster

Competitive Analysis

Compare with your competitors

Social Media

When you think of social media, you need to think of it as another search engine. Without having a presence on Facebook, Instagram, Twitter… ETC.

Off-Site SEO (Link Profile)

You need to do a bit of analysis to get a clear understanding of your Off-Site SEO needs.

Google Search console gives you the ability to check who is linking to you, run this report and get the numbers. Once you have this report, answer yourself the following questions.

It is important that links don’t all point to your homepage, make sure that the internal pages are getting some link love as well.

Mini SEO Audit (Each Month)

Site Crawl

Make sure that one version of your site is browseable

rel=canonical

On Page Check

Page Titles

Meta Description

Duplicate Content

Internal Linking

Organized Content with Silo Structure

Keyword Placement

Site Speed

Site Links

Analytics

Social Signals

Audit Tool

https://www.screamingfrog.co.uk/seo-spider/

https://sitebulb.com/

http://beamusup.com/

https://moz.com/products/pro/site-crawl

https://ahrefs.com/

https://www.crazyegg.com/

https://www.usertesting.com/

WooRank Chrome Extension

Reporting

https://docs.google.com/spreadsheets/d/1ndXWgBAV63PRAB-fkdAxPuV24kbRXZAyBU2Bxa8l-W4/edit#gid=1926785877

https://docs.google.com/spreadsheets/d/12n6c7XGGbCH8edR3heiv962ndv-G5WxR/edit#gid=107157129