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SEO Blueprint

12.1. Local SEO Basic

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Best results come through best practices combined with great technologies. And without knowing the right path, it's difficult to bring out the desired effect. It goes similar to Search Engine Optimization. You have to know search algorithms, processes, and factors of Google's search-bots to beat the other SERPs.

Local SEO

 

Overview

Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.

Local search encompasses all those nifty search terms that scream local, such as:

lawyers near me

doctors near me

lawyers in [city name]

doctors in [city name]

 

Why Local Search Is Important

50 percent of people who did a local search on their phone went to a physical store within one day.

34 percent who did their search on a computer or tablet did the same.

18 percent of local mobile searches lead to a sale within one day.

60 percent of American adults conduct searches for local services or product information on tablets and smartphones.

50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.

78 percent of local-based searches on a mobile device end in purchases being made offline.

71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.

1 in 3 searches on a smartphone was conducted just before arriving at a store.

97 percent of consumers looked online for local businesses in 2017, with 12 percent looking for a local business online every day.

 

Top Of Mind Business Ideas

 

Store Front

Restaurants

Dentists

Lawyers

Hotels

 

Service

Home Services

Locksmith

Pest Control

Shifting

Movers / Towing

Appliances Repairds

 

First Page of Google Either or Both

Google Ads

Google Maps (3 Pack, One Box, OR Both)

Organic Results for Website

Business Directory Listings

Video

resently

Instructor

Pijush Saha

Pijush Saha is the Digital Marketing Consultant, Coach and Ex Google Employee. He has been working for 12 years in the digital marketing sector involving predominantly in Performance Marketing including SEO, Media Buying, & Web Analytics.

Reviews And Ratings

5.0

11 Reviwer
  • 5
  • 4
  • 3
  • 2
  • 1
Md. Mahib Ullah on Sep 28, 2022

A complete step-by-step guide to being an SEO expert. Pijush Dada wonderfully designed the course with proper planning and resources. Loved the course! He is an excellent mentor specializing in the SEO field. I'll highly recommend this course to the ones who are looking for the best SEO Course.

MD Belayet Hossen Sakib on Aug 31, 2022

Alhamdulillah. Almost Complete My Course. Recommended For All SEO Learners. Thank You So Much Pijush Dada

Afridi Rokon on Jun 23, 2022

Iam so happy to sign up for this course, Pijush Da is a great seo expert, he explains everything with practical view. I have learned so much about seo and ready get my site page one, one again thank you for providing this wonderful knowledge.

Ashikur Rahman on Apr 22, 2022

This Course is very deep, compelling, and relevant. Explanations are very clear. Highly recommended!

Monjurul Islam on Apr 22, 2022

এসইও খুব বড় একটি সেক্টর, পীযুষ দা এই কোর্স খুব ভালো করে বুঝিয়েছেন, আমি এই কোর্স করে সফলতার সাথে ফ্রীল্যাংসিং করছি, তাই ধন্যবাদ জানাই দাদাকে।

Syllabus

01

1. Introduction To SEO

7 Lessons
02

2. Rankings Overview

9 Lessons
03

3. Niche Research, Selection & Validation

8 Lessons
04

4. Keyword Research

17 Lessons
05

5. Content Writing & Optimisation

16 Lessons
06

6. Making Website (WordPress)

16 Lessons
07

7. On-Page SEO

21 Lessons
08

8. Link Building

31 Lessons

8.1. Link Building Basics

Videos .

8.2. PRO TIPS - Must Do

Videos .

8.3. Must Avoid

Videos .

8.4. Link Types

Videos .

8.5. Backlink Common Terms

Videos .

8.6. Link Opportunities - Web 2

Videos .

8.7. Link Opportunities - Profile Links

Videos .

8.8. Link Opportunities - Google Stacking

Videos .

8.9. Link Opportunities - Social Links

Videos .

8.10. Link Opportunities - Blog Commenting

Videos .

8.11. Link Opportunities - Forum Posting

Videos .

8.12. Link Opportunities - Social Bookmarking

Videos .

8.13. Link Opportunities - Image or Infographics Submission

Videos .

8.14. Link Opportunities - PDF, eBook or Doc Submission

Videos .

8.15. Link Opportunities - Video or Audio Submission

Videos .

8.16. Link Opportunities - Reporting

Videos .

8.17. Link Opportunities - Gov Or Edu Links

Videos .

8.18. Link Opportunities - Reverse Engineering

Videos .

8.19. Link Opportunities - Broken Links

Videos .

8.20. Link Opportunities - QA Site Links

Videos .

8.21. Link Opportunities - Community Contribution

Videos .

8.22. Link Opportunities - Directory Submission

Videos .

8.23. Link Opportunities - Tier Links

Videos .

8.24. Link Opportunities - Link Pyramid

Videos .

8.25. Link Opportunities - Article Submission

Videos .

8.26. Link Opportunities - Press Release

Videos .

8.27. Link Opportunities - Outreach Links with Guest Post

Videos .

8.28. Link Opportunities - Outreach Links - Guest Post 2

Videos .

8.29. Link Opportunities - Other Outreach Links

Videos .

8.30. Link Opportunities - PBN Setup Part-01

Videos .

8.31. Link Opportunities - PBN Setup Part-02

Videos .
09

9. Content Marketing

10

10. Growth Hacking

11

11. Technical SEO & Audit

2 Lessons
12

12. Local SEO

11 Lessons
13

13. eCommerce SEO

6 Lessons
14

14. Newspaper SEO

15

15. International SEO

16

16. Affiliate SEO

17

17. Nationwide SEO

18

18. Blogging

19

19. Video SEO

20

20. Google Analytics

17 Lessons
21

21. Google Search Console

5 Lessons
22

22. Monetization with SEO

23

23. Live Class Recording