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Best results come through best practices combined with great technologies. And without knowing the right path, it's difficult to bring out the desired effect. It goes similar to Search Engine Optimization. You have to know search algorithms, processes, and factors of Google's search-bots to beat the other SERPs.
How Search algorithms work
You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second.
These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you.
Here are some of the ways Google uses Search algorithms to return useful information from the web:
Analyzing your words:
Place:
Place
Replace
Placement
Matching your search
Ranking useful pages
These algorithms analyze hundreds of different factors (200) to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience.
In order to assess trustworthiness and authority on its subject matter, we look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that’s a good sign the information is high quality.
Considering context
Location Search Intent
If you’re in Chicago and you search “football”, Google will most likely show you results about American football and the Chicago Bears first. Whereas if you search “football” in London, Google will rank results about soccer and the Premier League higher.
Personalize Search Intent.
If you search for “Barcelona” and recently searched for “Barcelona vs Arsenal”, that could be an important clue that you want information about the football club, not the city.
Returning the best results
Before we serve your results, we evaluate how all the relevant information fits together.
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