SEO Blueprint

Schema MarkUp

Structured Data

Structured Data = Metadata

It shows as Rich Snippets

Normal Snippet vs Rich Snippets

The difference between Schema, microdata, and structured data

Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Microdata is one form of structured data that works with HTML5. Schema.org is a project that provides a particular set of agreed-upon definitions for microdata tags. (JS snippet)

Overview

Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time.

Check: https://imgur.com/yvN7C77

First results for Schema. the first search result above contains both a star rating and a publication date. Both of these can be added using Schema.

Code Snippet:

Create: https://www.google.com/webmasters/markup-helper/

Why Schema.org?

In simply, JSON - LD code snippet that tells you what price belongs to what product, or what zip code belongs to what company. Basically, instead of adding schema.org attributes to individual elements on a page, you’re providing a small block of JavaScript code that has all that info.

Rich results, which means your added content, like the price of your product, its rating and/or its availability, is literally shown in the search results as additional information in your snippet.

Site links search boxes

Knowledge Graph cards. This one is a bit harder, as you’ll have to prove first that you are the authority for certain content. After you have done so, Google might include your data in the Knowledge Graph.

Resources

More details: https://schema.org/

More - https://developers.google.com/search/docs/data-types/article

https://search.google.com/structured-data/testing-tool

Plugins

https://wordpress.org/plugins/schema-and-structured-data-for-wp/

https://wordpress.org/plugins/kk-star-ratings/

Sample

https://bestreviews.com/best-air-fryers

https://cookieandkate.com/avocado-toast-recipe/

https://www.othoba.com/xiaomi-redmi-note-8-4gb-64gb-global-version-black