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Best results come through best practices combined with great technologies. And without knowing the right path, it's difficult to bring out the desired effect. It goes similar to Search Engine Optimization. You have to know search algorithms, processes, and factors of Google's search-bots to beat the other SERPs.
SSL
Overview
Secure Sockets Layer (SSL) is a standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook).
SSL allows sensitive information such as credit card numbers, social security numbers, and login credentials to be transmitted securely.
Normally, data sent between browsers and web servers is sent in plain text—leaving you vulnerable to eavesdropping. If an attacker is able to intercept all data being sent between a browser and a web server, they can see and use that information.
More specifically, SSL is a security protocol. Protocols describe how algorithms should be used. In this case, the SSL protocol determines variables of the encryption for both the link and the data being transmitted.
All browsers have the capability to interact with secured web servers using the SSL protocol.
SSL (https)
Types
Standard SSL
Extended Validation (EV) SSL
Multi-Domain SSL
Wildcard SSL
Benefits
Protect your visitors data
SSL certificate boosts your SEO (Google announced, 2014)
SSL protects against phishing
SSL certificates give your webshop trust indicators, such as HTTPS and, if you have an EV certificate, a green address bar (see below).
Free
https://www.cloudflare.com/
https://letsencrypt.org/
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